Social - Business News Week

news

Wrangler Partners with SOCIAL to Launch Limited-Edition Co-Branded Merchandise

Nov 18, 2024 by Sujata 0 Comments #COLLECTION, #Social

Bengaluru, November 18, 2024: Iconic denim and lifestyle brand Wrangler® has partnered with India’s favourite neighbourhood café, SOCIAL to launch an exclusive co-branded merchandise line. Launched at an event held in Mumbai, this highly anticipated collaboration marks SOCIAL’s debut into co-branded merchandise, featuring a limited-edition collection that fuses Wrangler®’s legendary style with SOCIAL’s urban energy and cultural influence.

The Wrangler® X SOCIAL merchandise collection fuses the iconic essence of both brands into a lively and playful lineup. Inspired by Wrangler®’s Western roots—with cowboy and biker elements—and SOCIAL’s signature touches, like bracket branding, beer pong and noodle boxes, this collection delivers bold colours and character. With oversized tees and sweatshirts for men and cropped tees for women, each piece blends Wrangler®’s adventurous spirit with SOCIAL’s vibrant and party-ready style. This is a collection that is young, fun and packed with personality—made for life’s exciting ride.

Sharing his excitement, Nitin Chhabra, CEO of ace turtle, the exclusive licensee of Wrangler® in India said, “This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity. With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism.”

Commenting on this collaboration, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd added, “At SOCIAL, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we’re offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands.”

Collective Artists Network, India’s leading new media company specializing in talent and pop culture brought the Wrangler X SOCIAL collaboration to life, organizing events at SOCIAL’s outlets across India. Sudeep Subash, Co-founder & Chief Revenue Officer of Collective Artists Network, expressed his excitement about the partnership: “By creating events that blend fashion, culture, and community, we’re enabling both brands to authentically connect with their audiences and celebrate individuality. This co-branded collection is not just about style; it’s about making a memorable impact.”

The Wrangler® X SOCIAL collection will be available at all Wrangler® retail stores, select department stores such as Lifestyle and Shoppers Stop and online. Customers can also order via a QR code at SOCIAL outlets.

news

Youngun Enhances Offerings with New Video Production Services for Social Media

Oct 24, 2024 by Sujata 0 Comments #Media, #Social

New Delhi, 24 October 2024 – Youngun, the creative marketing agency known for curating campaigns that spark conversation across the internet, is excited to announce its expansion into video production services including ideation, scripting, onboarding talent and end to end production. This strategic move will allow Youngun to enhance its toolkit, offering a comprehensive suite of end-to-end production services while staying true to its core mission of generating engaging and organic content.

Founded on the principles of creativity and virality, Youngun has focused on producing social media-first content for brands. As the digital landscape continues to evolve, Youngun recognizes the importance of video formats in driving engagement and organic reach.

“Our journey began with memes, and we’ve consistently focused on creating content that resonates with audiences. As we venture into video production, our commitment to executing ideas that compound organically remains unchanged,” said Saksham Jadon, Founder and CEO, Youngun. “This expansion is not just about adding a service but more so about our desire and ability to tell compelling stories through various formats that engage users across platforms.”

Youngun has already co-created multiple video campaigns for major brands such as AJIO (VDayNahiMeDay), and Zepto (Nahi Milega Campaign) and has stepped into end-to-end video production services recently with their latest work for Amazon Prime Video (The Rakhi School Of Reality – The Tribe), and Durex (Saccha Dost Ft. Anu Kapoor). With this move, the agency aims to strengthen its services and produce innovative video content that captures attention and drives conversation. Youngun’s foray into production will empower brands and enable them to connect with audiences in a more dynamic and engaging way. The agency is set to bring its signature creativity and strategic thinking to the forefront of video marketing in the industry.

news

Hallyu Korea in India! SOCIAL brings an immersive Korean festival across all its pincodes in India

Jul 3, 2024 by Sujata 0 Comments #Hallyu Korea, #Kore-yeah, #Korean festival, #Riyaaz Amlani, #Social

Hyderabad/Indore July 3, 2024: SOCIAL, India’s favourite neighbourhood and community café, is unveiling ‘Kore-yeah’, a one of its kind, immersive month-long Korean festival. An industry first initiative, the festival aims to celebrate the rich culture of Korea, giving SOCIALites across 53 pincodes a glimpse of the energy, the vibe, and the wave that has taken over the entire world.

The ‘Kore-yeah’ festival features a special menu (K-Food), themed beverages (K-Drinks), and a variety of culturally enriching activities, including K-Pop karaoke and Korean workshops. Throughout July, SOCIAL is offering engaging experiences such as Kimchi making workshops, KPop dance classes, chow-down challenges, and pop-up markets. With Korean culture’s growing popularity among India’s youth, this festival transforms SOCIAL into vibrant hubs for K-Culture fans, offering an authentic Korean lifestyle experience.

The food menu has been curated by Chef Yen Valavalkar and Chef Soonye Choi of Sattori Food Lab, alongside Chef Shamsul Wahid, Group Executive Chef, Impresario Entertainment & Hospitality Pvt. Ltd. The menu has been created using Korean ingredients such as Korean rice cakes, kim (seaweed), kimchi, Gochujang sauce, the ever-popular Soju and much more. The KFood comes with a range of small plates, Tteokbokki, Bibimbap, fried chicken, and much more. Furthermore, SOCIAL has collaborated with Nestlé MAGGI® Korean Noodles to develop a range of ramen bowls. SOCIAL has also crafted special K-Drinks for the festival inspired by Korea, such as Soju Kimchi Highball, Somaek, The Atypical Sangria, and Hallyu Litchi Boba, among others.

SOCIAL has curated this experience in collaboration with the Embassy of the Republic of Korea to bring the vibrant and dynamic essence of Korean culture to its outlets. To recreate the Korean lifestyle, SOCIAL has partnered with Universal Music Group India, to bring the best of K-Pop Jams and experiences, and WinterBear, the one-stop destination for official merchandise in India, and similar other brands.

Riyaaz Amlani, Managing Director, Impresario Entertainment & Hospitality Pvt. Ltd. says about the new festival, “Korea’s vibrant culture with its global influence on food and music has captivated audiences in India and across the world. With ‘Kore-yeah’, we are pioneering a cultural confluence where the flavours of Korea meet the community-focused vibe of SOCIAL. This festival is not merely a celebration, it is an immersive experience for guests to enjoy the rich Korean traditions and culinary excellence at SOCIAL.”

Chef Yen and Chef Soonye Choi of Sattori Food Lab share their thoughts on this exciting experience, “We are proud to associate with SOCIAL for the Korean festival as it is India’s favourite neighbourhood café, where connections and communities flourish. Now we are bringing the savoury delights from South Korea where consumers can experience a symphony of flavours and culture of Korea. Whether it’s the bold and spicy Choi’s kimchi ramen or the succulent Korean Fried Chicken glazed in the signature gochujang sauce, every dish promises to transport guests to the bustling streets of Korea. Complementing the experience are meticulously crafted cocktails and mocktails, adding an extra layer of energy and excitement.”

‘Kore-Yeah’ is an invitation to explore, savour, and celebrate the richness of Korean culture in a fun and interactive setting. Guests can now experience the Korean Pop-Up at SOCIAL outlets from 1 st July till 31st July, 2024, onwards and for online delivery through DotPe, Swiggy and Zomato.

news

SW India Welcomes Lokesh Bohra as Practice Leader to Drive Expansion into ESG Services

Apr 19, 2024 by Sujata 0 Comments #Atul Puri, #Environmental, #Governance, #Kunal Mehra, #Social, #SW India

Delhi NCR, 18 April – SW India, a leading Taxation and Auditing firm announces its expansion into Environmental, Social, and Governance (ESG) services with the appointment of Lokesh Bohra as Practice Leader. This strategic move highlights the company’s commitment to sustainability and responsible business practices to provide comprehensive ESG advisory and assurance services to clients.

Lokesh Bohra brings with him years of demonstrated experience and expertise in business enablement, digital transformation, and public policy implementation across diverse sectors including education, government & infrastructure, healthcare, and financial services. With certifications in ESG specialisation, sustainability, circular economy, green investment, and more, Lokesh Bohra is recognized as a seasoned practitioner in advancing ESG initiatives.

The partnership between SW India and Lokesh Bohra will enhance the firm’s capabilities in providing cutting-edge ESG advisory and assurance services to clients. Key aspects of this collaboration include access to advanced research, tools, and resources to assist clients in identifying, assessing, and managing ESG risks and opportunities. Additionally, there will be collaborative efforts on thought leadership initiatives such as webinars, seminars, and publications to drive awareness and dialogue around ESG issues and best practices.

“We are excited about the opportunities this partnership presents and the positive impact it will have on our clients, our firm, and the broader community,” said Atul Puri, MD at SW India. “Together with Lokesh Bohra, we are well-positioned to support our clients in their sustainability journey, strengthen stakeholder trust, and drive long-term value creation.”

“We are thrilled to welcome Lokesh Bohra to SW India as our new Practice Leader for ESG services. His wealth of experience and expertise will be instrumental in advancing our commitment to sustainability and guiding our clients towards a more responsible and prosperous future.” – Kunal Mehra, Managing Director at SW India

On the appointment, Lokesh Bohra said “I’m incredibly excited to join SW India and lead our journey into ESG services. Together, we have a remarkable opportunity to make a tangible difference in how businesses approach sustainability, driving positive change for our clients and communities alike.”

news

Midea Group releases its first-ever ESG brand story with an unexpected VIP visit highlighting its commitment to sustainability.

Mar 30, 2024 by Gayathri Pariti 0 Comments #2030, #and Governance, #Environmental, #Global Reporting InitiativeVIP, #Social

Midea Group, a leading global technology group, recently released its 2023 Environmental, Social, and Governance (ESG) Report with ambitious sustainable development goals set for 2030.

They include achieving over 500 megawatts of photovoltaic power generation, reducing greenhouse gas emission intensity (scopes 1 and 2) by 0.040, secure Energy Management System Certification for 50 factories, and achieve 100% carbon footprint accounting for major categories of smart home appliances.

This is aligned with the Sustainable Development Report Standards of the Global Report Standards of the Global Reporting Initiative (GRI).

The new report and campaign focuses on four dimensions: Protect the Blue Planet, Build a Harmonious Community, Practice ‘Bring Great Innovations to Life’, and Jointly Create the Prosperous Ecology.

The campaign:

Midea’s ESG credentials are comprehensive but communicating them to a wider audience can be complex and run the risk of sounding dry.

For its first-ever ESG brand film, it would have been easy to follow convention with a montage of oceans, rainforests, and renewable energy supported by a prosaic voiceover but in order to cut through, entertainment was key.

With this in mind, a narrative based film was created telling the story of a factory visit featuring Midea‘s most important VIPs. The next generation.

This creative juxtaposition highlights kids as VIPs as well as future beneficiaries of its ESG initiatives. Their characters bring a warmth, simplicity, and charm only kids can provide, allowing the brand to deliver hard facts with a soft touch.

The film was launched globally on 28 March 2024, across Linkedin, Facebook, X, Youtube platforms.

With its unwavering commitment to sustainability, Midea Group is well-positioned to continue leading the way towards a greener and more sustainable future.

Additional Midea ESG facts:

– Currently, Midea boasts 5 Global Lighthouse factories and 28 factories with the national-level green factory titles.

– It also provides its 190,000 employees with a multi-channel talent development system and regularly provides cross-cultural exchange activities.

– Additionally, the company has revealed its plans to invest RMB 140 million towards education development in local communities.

– As a globally responsible citizen, Midea Group aims to support the United Nations Sustainable – Development Goals (SDGs) and has joined the United Nations Global Compact organization. Furthermore, Midea Building Technology has become a part of the SBTi (Science-based Carbon Targets Initiative).

– In recognition of its dedication to sustainability, Media Group was listed in Forbes’ World’s Top Companies for Women in 2023.

Tag: Social