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Tag: D2C

RED.Health Unveils Red Family Protect D2C Service to Ensure Your Elderly Parents’ Safety, Miles Away

India, July 30, 2024: RED.Health, India’s leading medical emergency response platform, proudly unveils its direct-to-consumer subscription service, RED Family Protect. This innovative offering aims to address the critical gap in reliable, seamless, and affordable emergency medical care across India.

MARENGO

Building on its extensive experience serving medical emergencies, RED. Health identified a pressing need for individuals to access the high level of convenient emergency services by introducing RED Family Protect. With this offering, the platform aims to offer comprehensive emergency care plans tailored to individual needs through a subscription model. In its initial phase, it primarily focuses on serving elderly family members with children living away from their homes, addressing their unique concerns about medical emergencies.

The service offers peace of mind to those who often struggle with the anxiety of being absent during critical situations. To demonstrate its commitment to customer satisfaction, the services offered by RED Family Protect are free for the first three months.

This emergency response protocol is designed for efficiency and effectiveness. When a call is placed to the 24/7 dedicated helpline, a trained agent immediately dispatches a JCI-accredited ambulance to the registered address with unlimited ambulance trips within a 100km radius. In just 15 minutes, the ambulance and a paramedic will arrive to assist. The paramedic stabilizes the patient if necessary, helps with boarding, and coordinates with an on-call doctor. Throughout the journey to the preferred hospital, real-time updates are provided to the user and local family members. Moreover, RED Family Protect ensures swift access to a network of top hospitals and a medically trained concierge for continuous recovery support.

RED Family Protect goes beyond emergency transport and offers a holistic approach to medical emergencies. The service includes access to emergency doctors via phone or video, hassle-free hospital admission coordination, and a dedicated care manager providing a concierge-like experience for elderly patients.

Sharing his insights on the launch, Mr. Prabhdeep Singh, Founder & CEO of RED.Health said, “RED Family Protect represents a significant advancement in emergency medical response for India. We have developed this service with a deep understanding of the unique challenges faced by families, especially those with loved ones living abroad. Our aim is to provide unparalleled peace of mind and a comprehensive support system through rapid, high-quality care in critical moments. RED Family Protect embodies our commitment to bridging healthcare gaps and ensuring that distance never compromises care. We are proud to set a new standard in emergency medical services that prioritises reliability, efficiency, and compassion.”

Red.Health’s impact in the medical emergency response sector is already significant, with 500,000 families served, partnerships with over 150 hospitals, a remarkable 2-second response time, and an average ambulance arrival time of just 15 minutes. As RED Family Protect rolls out across urban areas in India, it promises to redefine emergency medical care by combining technology, expertise, and compassion to safeguard the health and well-being of subscribers and their loved ones.

Rivpra Formulations enters into D2C market with Oteria

India, April 17, 2024: Rivpra Formulation, an integrated pharmaceutical company, today announced its entry into the D2C segment with the launch of its latest venture – a premium skincare brand, Oteria. Built on the concept of ‘circadian rhythm,’ Oteria is a gender-neutral brand providing holistic skincare solutions for both men and women. With a comprehensive approach to skin, hair, and body care, Oteria has launched 19 products and plans to launch 30 more products by 2026. With these product lines, the company aims to focus on promoting awareness of skin nourishment based on one’s circadian rhythm.

Oteria Skincare

 With more than 20 years in the market, Rivpra Formulation merges pharmaceutical expertise with its very own state-of-the-art facility to research, test, develop, and innovate products within Oteria’s portfolio, in line with the human body’s natural rhythm. Each ingredient undergoes testing in our own well-equipped labs so that we deliver high-quality efficacious products to consumers. Following its debut, all skincare products will be available on e-commerce platforms like Amazon, Flipkart, and Oteria’s direct-to-consumer (D2C) platform. The company is also planning to launch the products on Nykaa, Foxy, Tira beauty, and quick-commerce platforms such as Zepto and Blinkit.

 Commenting on the new launch, Vibhor Rastogi, Director, Rivpra Formulation Pvt. Ltd. shared, “Amidst the backdrop of the COVID-19 pandemic, there has been a notable surge in online shopping that reflects an increasing comfort level among consumers towards e-commerce platforms. This trend underscores a significant shift in consumer behaviour towards digital retail channels. Keeping that in mind, for Oteria, our primary focus is to connect directly with consumers by bringing our products to their doorsteps by partnering with the e- commerce and quick-commerce platforms whilst educating them about the importance of understanding one’s rhythm, for the holistic benefits of their skin. As an organisation, we are committed to developing inclusive, accessible skincare for all. The launch of Oteria cements the start of an exciting journey in the skincare industry and presents an opportunity for us to directly engage with consumers to continue providing solutions, specific to consumer needs.”

 All of Oteria’s product line is manufactured at Rivpra Formulation’s independent manufacturing unit located in Sidcul, Haridwar which spans over 1,00,000 sq. ft through its subsidiary Medisch Lifesciences (distribution channel).

 Rivpra Formulation is a pharmaceutical company with a state-of-the-art infrastructure set up in compliance with WHO-cGMP standards. Rivpra Formulation takes pride in testing and developing products, in line with the human body’s circadian rhythm and follows the same standards for Oteria.

Shark Tank winner among city’s top D2C founders to converge at Simpl’s D2C Unlocked on April 4th

Rajasthan, 02nd April 2024: Simpl – India’s foremost Checkout Network, today announced its D2C Unlocked, a community-based start-up founders meet scheduled for April 04th in Jaipur. Titled Khamma Ghani, the event will witness a panel discussion followed by a networking event where startups can engage with the Shark Tank winner and other panelists and gain rich insights about their entrepreneurial journey.

shark tank d2c

In its Chapter 22, D2C Unlocked in Jaipur will offer attendees a unique opportunity to actively engage and interact with industry peers and experts. They will also get to participate in dynamic discussions and gain insights from those who have successfully built and expanded D2C brands. Distinguished founders from Jaipur, including Nitin Jain, Founder of Indigifts, will share his experiences from the popular business reality show Shark Tank and discuss how startups can aspire to participate in such events to boost their brands. Nitin secured a 50 lakhs investment from Sugar Cosmetics CEO Vineeta Singh, Boat founder Aman Gupta, and OYO founder Ritesh Agarwal.

Joining them will be Mahesh Tekwani, Founder of SAADA, Mayank Mohan, General Manager at Affinidi and Tarun Kumar, Founder Noastrix. The panel will delve into topics such as innovative marketing strategies, overcoming challenges in product development, and the evolving trends shaping the D2C sector.

Commenting on the development, Nitya Sharma, Founder & Chief Executive Officer, Simpl, said, “The startup landscape in Rajasthan is among the fastest-growing in the country, bolstered by initiatives like iSmart, which provides single-window clearance and facilitates investment from the industry. These efforts are nurturing a thriving homegrown startup ecosystem in the state. As an organisation dedicated to empowering the merchant landscape in India, we recognise the importance of startups networking with fellow founders to glean insights and accelerate their growth journey. We are delighted to host our popular event, D2C Unlocked, for the second time in Jaipur. The enthusiasm for the event is palpable, and we eagerly anticipate connecting with as many founders from the state as possible to expand our community.

Rajasthan is one of the emerging hubs of the startup ecosystems in the country and has assisted more than 4435 startups and supported more than 2088 women-led startups across the state with financial support of more than 307 Million.