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Tag: Eco-friendly

How India’s Gifting Culture Is Influencing Eco-Friendly Trends Across Asia by Gaurav Bhagat, Founder and MD, Consortium Gifts

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Gaurav Bhagat, Founder and Managing Director, Consortium Gifts

Introduction:
India’s vibrant gifting culture, steeped in centuries of tradition and kindness, is now driving Asia’s green revolution. With more than 1.3 billion people across the subcontinent celebrating a plethora of festivals, events, and life milestones annually, there is a significant demand for gifts. According to recent data, the Indian market has undergone a substantial shift over the past three years, with a 45% increase in consumer desire for eco-friendly items. This new trend, reflecting a greater awareness of and commitment to sustainability, is influencing consumer behaviors and corporate gifting strategies throughout Asia. India’s embrace of environmentally conscious gifting not only upholds the country’s traditional norms of mutual respect and solidarity but also sets a standard for environmental responsibility across the continent.

 Sustainable Innovations Taking the Lead:
One of Asia’s top providers of corporate gifts, Consortium Gifts, is leading by example by redefining the corporate gifting market with its wide selection of environmentally friendly products. Founded and run by Gaurav Bhagat, India’s 10X sales expert, the company offers a variety of eco-friendly products. These range from unique items like bamboo espresso mugs, bento boxes, coffee fiber eco-friendly mugs, and pens, to pencils and wooden stationery sets that combine functionality with environmental consciousness. Consortium Gifts has taken a bold step in rethinking environmentally friendly business accessories with the introduction of items such as the Laptop Bag, Sling Messenger Bag, Cheque Book Holder/Passport Holder with Sim Card Safe Case, and Eco-Friendly Cork All In One Passport Holder with Sim Card. These products not only meet the needs of contemporary professionals but also encourage the use of sustainable materials like cork. For individuals looking to further reduce their carbon footprint, the brand offers the EcoCup Bold: Eco-Friendly Glasses, Glass Sipper with Bamboo Lid & Straw, Plantable Dori Hanging Calendar, Rice Husk Cutting Chai Cups, and the Wireless Bamboo Charger.

 Impact Beyond Borders:
India’s commitment to environmentally responsible giving is leading the way and encouraging eco-friendly trends beyond its borders. Asian markets are taking notice, as evidenced by a discernible rise in the demand for eco-friendly products. Enterprises across the continent are integrating sustainability into their corporate gifting strategies, endorsing environmentally conscious behaviors, and thus participating in an international shift toward ecological responsibility.

 Statistics Speak Volumes:
● A 2023 market analysis highlighted that eco-friendly gifting options have seen a market growth of over 60% in Asia, with India being a significant contributor.
● Surveys suggest that 70% of Indian consumers prefer to receive gifts that are sustainable, a sentiment that is gradually permeating other Asian cultures.
● The corporate sector in India has reported a 55% increase in the allocation of budgets towards sustainable gifting options, a trend that is mirrored in several Asian economies.

 The Road Ahead:
India is laying the groundwork for an environmentally friendly future in Asia by blending its traditional gift-giving customs with contemporary sustainability practices. The cascading effects of this adjustment demonstrate how powerful cultural practices can be in bringing about meaningful environmental change. By exchanging thoughtful and sustainable gifts, the subcontinent not only conserves its environment but also sets an example for other continents to follow. India’s gift-giving customs are much more than just traditions; they are a force for good, spurring eco-aware trends throughout Asia and possibly beyond.

Hacks to Make Your Home Eco-friendly

World Environment Day is celebrated every year to emphasise the significance of environmental protection. The theme for 2022 is ‘Only One Earth’ and this year, the focus is on living sustainably and in harmony with nature. When it comes to sustainable living and using energy-efficient solutions, we often miss looking at ways in which we can incorporate this as a ritual into our homes. Our everyday home appliances are a boon to us as it makes our lives easy and comfortable, but using them wisely can also help us save energy and contribute to a healthier environment.

One of the best ways to invest in our planet is to become more conscious about the energy use in our daily life, especially in our homes. Energy efficiency involves using less energy to do the same tasks, reducing energy waste along with saving on electricity bills. We need to be aware of the use of energy in our everyday lives.

Here are some quick tips for making your home more energy-efficient from Voltas and Voltas Beko-

Upgrade your appliances

While upgrading your appliances, look at the Energy Efficiency Rating (EER)as one of the key components. The higher the EER value, the energy-efficient your AC will be.You must choose appliances that are 5 Star rated as that will reduce energy consumption by significant levels. When it comes to air conditioners for your home, choose ACs that come with Adjustable Tonnage Mode that allows the user to switch within multiple tonnages, depending on the ambient heat or number of people in the room. Look for eco-friendly refrigerants such as the Green R32 refrigerant in your room ACs as it lessens the carbon footprint too.

Another way to do this is using appliances like dishwashers, instead of manual cleaning as it reduces usage of water significantly.

Using home appliances the right way

Your home is full of consumer appliances and making them efficient and keeping the energy consumption low is your responsibility. Here are the different ways to help your appliances consume lesser energy-

  • Refrigerators – Apart from star rating, look at refrigerators that come with brushless ProSmartTM Inverter Motor that keeps the wear and tear down for a durable and long-lasting cooling experience and ensures up to 70 per cent energy efficiency. To avoid overcooling and wasting electricity, set your refrigerator’s temperature to the manufacturer’s recommendations. Also, keep in mind that refrigerators and freezers are most efficient when they are filled, so keep them moderately full. At the same time avoid overfilling them because this reduces ventilation and makes the appliance work harder.

 

  • Washing Machines – Keeping the watertemperature of your washing machine low and avoiding half loads whenever possible will lead to lesser energy consumption. Opt for a 5-star rated washingmachine that provides superior wash quality with minimal water usage and is energy efficient. Using washing machines at night is a wise idea as it will keep the house cooler, lessen the strain on the electricity grid during peak consumption hours between4 p.m.- 6 p.m., and lower the risk of an emergency! You can look at the Voltas Beko’s washing machines that comes with dynamic functions like Gentle Wave™ system and Prosmart™ Inverter Motor, a function that enhances the machine’s performance while consuming less energy.

 

  • Dishwashers – Contrary to popular belief, using dishwashers is not only more hygienic but also ensures that our resources are used more effectively. A dishwasher saves time and provides far more optimized use of water and electricity. Modern dishwashers can use less amount of water to clean the dishes efficiently because of technology like AquaIntense TM that provides intense water pressure to clean heavily soiled pots and pans and helps in lowering the energy consumption too.

 

  • Room Air Conditioners – When using an air conditioner in the warmer months, close blinds, shades and drapes on the sunny side of your home to help keep your home’s temperature cooler and reduce the work for your AC. Open shades during cooler months to let the sun warm your home. Keep the AC temperature at an optimum level and not the coolest. This ensures that the cooling is consistent and also reduces energy consumption. The indoor temperature should be closer to the outdoor temperature, rather than being at the lowest possible setting.

 

Give appliances a break!

Much like yourself, your devices need a break too! Running them continuously and especially, utilizing all functions exhausts them and leads to early breakage or reduced life. It is important to shut them off when not in use and ensure that they are not running throughout the day. Also, turn off the main switches of appliances and unplug the idle electronics when you are not at home and especially away for vacations. This will ensure, your appliances get a break too while you are away.

Making all these changes might seem like a big task, but when one person starts bringing that change, a snowballing effect is created. To bring that change, we need to first start it from our homes. Making conscious efforts in our everyday lives to ensure an energy-efficient home will lead us towards a sustainable and better future.