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Tag: Ganesh Chaturthi

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Social Beat’s Digital Campaign for Fortune Foods During Ganesh Chaturthi using AI drives engagement

Oct 15, 2024 by Gayathri Pariti 0 Comments #Digital Campaign for Fortune Foods, #Fortune Foods, #Ganesh Chaturthi, #Jignesh Shah, #Social Beat, #Suneil Chawla

Chennai, India, 15th October, 2024: Social Beat, one of India’s leading digital growth partners, released an impactful digital campaign for Fortune Foods during the auspicious occasion of Ganesh Chaturthi 2024. The campaign, inspired by Lord Ganesha’s rich cultural heritage, timeless mythological stories and his love for food, aimed to unite communities online and provide engaging experiences through a series of creative contests and storytelling brought to life with the help of artificial intelligence.

Social Beat’s Digital Campaign for Fortune Foods During Ganesh Chaturthi using AI

The primary goal of the campaign was to celebrate Ganesh Chaturthi in a way that resonates with both younger and older generations. By presenting ancient tales of Lord Ganesha in a fun, modern format, the campaign brought people together, blending tradition with innovation.

Commenting on the campaign, Jignesh Shah, Head of Marketing, Fortune Foods, said, “Ganesh Chaturthi is a cherished festival for millions, and we wanted to connect with consumers in a way that honours tradition while embracing innovation. Food is such an integral part of the celebrations, and Social Beat’s creative approach enabled us to not only share the essence of Lord Ganesha’s stories but also engagingly celebrate the festive flavours. The results truly exceeded our expectations in terms of both reach and engagement.”

Speaking on the success of the campaign, Suneil Chawla, Co-Founder, Social Beat, said, “Ganesh Chaturthi is a festival that brings people together, and we wanted Fortune to facilitate that in the digital space. Our goal was to blend cultural storytelling with modern technology, creating a campaign that not only engages but also inspires. The overwhelming response we received highlights the power of digital storytelling in resonating with diverse audiences.”

Performance Highlights:

● Total Reach: Over 21 million accounts engaged across 10 days

● New Instagram Followers: 1,500

● Total Contest Entries: 1,622

● Total Impressions: 48.5 million

● Average Cost Per Engagement (CPE): As low as ₹0.01

The campaign received an overwhelming response, particularly on Facebook and Instagram, driving the highest engagement with over 3.5 million video views.

The 10-day digital campaign titled “A Divine Journey Through the Timeless Tales of Lord Ganesha,” featured five stories and five contests, each designed to educate, entertain, and encourage audience participation while promoting the values and wisdom associated with Lord Ganesha. AI tools such as Midjourney, Immercity, and Photoshop AI were used to create compelling story visuals, supported by an exciting series of contests that ran throughout the 10-day festival. Each day featured a new tale or contest, offering rewards for participants. This multi-platform strategy included a mix of Instagram and Facebook posts, videos, and interactive content, concluding with a special Visarjan post.

The Ganesh Chaturthi campaign for Fortune Foods is a testament to Social Beat’s expertise in driving digital impact and engagement, connecting brands with their audience on a deeper, more personal level.

About Social Beat: 

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

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Zomato celebrates Ganesh Utsav

Sep 9, 2024 by Sujata 0 Comments #Ganesh Chaturthi, #Maharashtra, #Zomato

9th September 2024: As Maharashtra celebrated Ganesh Chaturthi with traditional fervor, Zomato witnessed a surge in demand for festive delicacies and offerings, reflecting evolving consumer preferences during this festive season.

  • Option to order ‘Bappa cha prasad’ was available on the app: A new feature was rolled out to allow customers to order prasad from the top mandals in Mumbai & Pune.
  • Dagdusheth Halwai trust’s prasad was delivered along with the local renowned mandals of the city. On the day of Ganesh Chaturthi, 2K boxes of prasad were delivered within a couple of hours of go-live.
  • Modak sales soared like never before: Sales for modak picked up 2 days before Ganesh Utsav, Zomato recorded 50K searches of modak on 6th September, rising to 125K on 7th September.
  •  On the day of Ganesh Chaturthi, 58 modak boxes were sold every minute.
  •  To align with the tradition of purchasing modak in auspicious quantities, modak boxes of 11 and 21 were featured from its restaurant partners. 10+ types of most popular modak were available. Ukadiche Modak stole the show in Maharashtra with 39% of total Modak sales.
  •  A customer from Mumbai placed an order for 42 modak boxes costing ₹11,352 on the day of Ganesh Chaturthi.

What else did Maharashtra eat on Ganesh Chaturthi:

  •  Highest growth was seen in mithai and sweets with Mithai restaurants witnessing an all-time high of orders with 240% growth over a usual day.
  •  One brand in Mumbai grew nearly 10X on Chaturthi day. Most popular snack was pav bhaji, few short of 10k were sold, followed by samosa and vada pav.
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Ganesh Chaturthi Celebrations at SKA Destiny One and Paramount Golf Foreste Society

Sep 9, 2024 by Sujata 0 Comments #Ganesh Chaturthi, #Golf Foreste Society, #SKA Destiny

Greater Noida,9th September 2024: SKA Destiny One and Paramount Golf Fireste Society joyfully celebrated Ganesh Chaturthi this year with great enthusiasm and devotion. The festivities began with the traditional pooja in the society premises, bringing together the members and staff to seek blessings for prosperity and success.

The ceremony was graced by prominent members of SKA Destiny One, including:

  •  *Mr. Sanjay Sharma*, Director
  •  *Mr. Rajeev Agarwal*, Director
  •  *Mr. L.N. Jha*, Director
  •  *Mr. Himanshu Sharma*, General Manager Sales & Marketing
  • *Mrs. Anuja Jha*, General Manager HR
  •  *Mr. Rahul Upadhyay*, Media Coordinator

 Along with all the staff members of SKA.

ska society

The event commenced with traditional prayers and rituals. It was followed by aarti and prasad distribution, with attendees gathering to offer their devotion to Lord Ganesha. The celebrations brought the entire society together, fostering a spirit of unity, joy, and cultural pride.

Speaking on the occasion, Mr. Sanjay Sharma

Director of SKA Destiny One, expressed his gratitude to the members and staff for their active participation and commitment to maintaining the traditions. He said, “Ganesh Chaturthi is a special time for all of us. It not only brings prosperity but also binds us together as a community. I am delighted to see everyone’s involvement in making this event memorable.”

The festive atmosphere filled the air with devotion, and SKA Destiny One Society looked forward to continuing this tradition in the coming years, with even greater enthusiasm and participation.

Paramount Golf Foreste Society celebrated Ganesh Chaturthi with great devotion and enthusiasm this year. The residents came together to honor Lord Ganesha, the remover of obstacles, with a series of spiritual and cultural activities. The festivities began with the installation of an eco-friendly idol of Lord Ganesha, followed by traditional rituals and aarti.

The event witnessed vibrant participation, with residents organizing cultural performances, bhajans, and a community feast. The highlight of the celebration was the sense of togetherness and unity, bringing neighbors and families closer during the auspicious occasion.

business

Savour the Spirit of Ganesh Chaturthi with Haldiram’s New Modak Offerings

Sep 5, 2024 by Sujata 0 Comments #Ganesh Chaturthi, #New Modak Offerings

Modak

Hyderabad, September 05th, 2024 – On the auspicious occasion of Ganesh Chaturthi, Haldiram’s, one of the most trusted brands in the Indian culinary landscape, is set to elevate the festive celebrations with its varied range of Modaks that includes Shahi Modak, Kesar Modak, Kaju Modak and Assorted Modak Box. Crafted with tradition, this new Modak range promises to let everyone indulge in divine delight by bringing a sweet touch to festivities. This festive season, enhance the celebrations with Haldiram’s by bringing joy and sweetness to loved ones. Make the occasion even more special and memorable with the Modak range, which is perfect for sharing in the spirit of togetherness.

The Shahi Modak’s aromatic flavours blend the finest ingredients with a royal touch, making it a luxurious offering that embodies the essence of festivity. Infused with the golden hue of saffron, the Kesar Modak promises a fragrant and flavorful journey. Each bite of Kesar Modak is a celebration of purity and tradition making it an ideal choice for sharing with loved ones during this auspicious time. The Kaju Modak is a delightful treat made with premium cashews and offers a melt-in-the-mouth experience. The Assorted Modak box is for those who desire a variety of exquisite flavours, as it features a mix of all signature Modaks, allowing everyone to enjoy a diverse taste experience in one box. Embrace the essence of devotion with the flavours that promise to elevate the celebration of Ganesh Chaturthi with the most revered prasad, available in sets of 11 or 21 pieces. The assorted box features seven heavenly pieces of Shahi Modak, Kesar Modak and Kaju Modak, to celebrate the grandeur of Lord Ganesha.

The new Modak range will be available at Haldiram’s outlets such as Nagpur, Indore, Raipur, Bilaspur, Bhilai, Jabalpur, Yavatmal, Chandrapur, Bhandara, Jamb, Latur, Washim, Ankleshwar, Rajkot, Shegaon, Aurangabad, Mumbai, Kolhapur, Pune, Nashik, Shirdi, Bengaluru, Hyderabad, Surat, Vapi, Valsad and on the website, ensuring that these sweet delights are conveniently accessible to everyone celebrating Ganesh Chaturthi. The product is also available at airport outlets in Nasik, Mumbai All Terminals, Bhopal, Nagpur, Kochin, Kannur, Hyderabad, Vijayawada and Trivandrum as well as through delivery channels like Swiggy and Zomato.

This Ganesh Chaturthi, the brand is proud to honour Maharashtra’s cherished tradition with a special focus on the Modak, to celebrate the rich heritage of this regional favourite, while delighting the senses. Each range of Modak is a testament to the brand’s unwavering commitment to tradition, quality and taste, prepared and designed to offer an unparalleled and authentic experience of sweet indulgence. Experience the true essence of Maharashtra with the soulful taste of Modak which has been a symbol of festivity for generations.