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On World Creativity Day, BOMBAY SAPPHIRE Launches “Saw this, Made this”, reimagines iconic landmarks to BOMBAY SAPPHIRE craft cocktails

Jun 10, 2024 by Sujata 0 Comments #Agra, #Arabian Sea, #bars, #bartenders, #Bengaluru's Cubbon Park, #BOMBAY SAPPHIRE, #Bombay Sapphire cocktail, #canvas, #cocktail, #Goa's Parra Road, #Made this, #Mahesh Kanchan, #Marine Drive, #Marketing Director at Bacardi India, #Martini-style drink, #Queen’s necklace in Mumbai, #queen’s necklace of Mumbai, #Saw this, #Saw this Made This, #Taj Mahal, #World Creativity Day

Delhi, India –2024 – BOMBAY SAPPHIRE brings its global campaign “Saw This, Made This”, by introducing city-inspired crafted cocktail experiences to imbibers in India on World Creativity Day.

Bengaluru_A Sunday Kind Of Love

BOMBAY SAPPHIRE’S Stir Creativity aims to revive and enable creative self-expression amongst the audience as the world around us is overflowing with inspiration. With a strong belief in the creative potential that exists within everyone, waiting to be sparked by the most unexpected things, BOMBAY SAPPHIRE’s “Saw this Made This” campaign aims for us to get inspired by the landmarks, natural art or beauty around us and riff on it to create an extraordinary new art. It also aims at bartenders to get inspired from the cities we live in and craft a BOMBAY SAPPHIRE special cocktail.

This exciting initiative will see the activation in top bars, transforming India’s iconic landmarks into a living cocktail canvas across the country, each drawing inspiration from the vibrant energy and distinct characters, promising a crafted libation that reflects its essence.

North_7th Wonder Gimlet

The endeavor offers gin enthusiasts a combination of India’s rich tapestry and art of mixology. Each cocktail in this city-inspired menu is a tribute to the vibrant locales that define the essence of India. For instance, the beauty of the intricate details of Taj Mahal’s majestic minarets in Agra, the vibrant queen’s necklace of Mumbai, the delicate pink trumped trees of Bengaluru’s Cubbon Park and the laid-back charm of the tall palm trees in Goa’s Parra Road. Infusing the essence of each of these beloved destinations into each sip, the cocktails transport drinkers on a captivating journey through the heart and soul of India’s vibrant landscapes.

“What I’ve found surprising is that so many things that could be quite ordinary until someone shows what it could be turned into. For us at BOMBAY SAPPHIRE, we’ve seen how bartenders have crafted their cocktails because they saw something in these cities that they’ve fallen in love with. The campaign is something that a lot of bartenders have taken to heart. We’ve heard so many stories from bartenders about how they’ve had a new love for their craft, and discover this renewed, creative energy and inspiration,” says Mahesh Kanchan, Marketing Director at Bacardi India.

_Goa_Goa Gram

This isn’t just a city-inspired menu, it is about unlocking our inner artist. More than a mixologist; we are a curator of creativity, a partner in self-expression.

Let BOMBAY SAPPHIRE be the catalyst of the imaginative journey and together, let’s stir the spirit of creativity with “Saw This Made This”.

Mumbai_A Dreamy Coastline

Mumbai

Inspiration [SAW THIS]: Queen’s Necklace

Cocktail [MADE THIS]: A Dreamy Coastline

Name of mixologist: Pearl Fernandes, Portfolio Trade Ambassador, West, Bacardi India

Ingredients

Bombay Sapphire Gin – 50 ml

Martini Bianco Vermouth – 15 ml

Ice Cream Soda Reduction – 10 ml

Rose water – 2 drops

Salt mist – spritz over the drink

Garnish – Chocolate dusted with shimmering gold

Cocktail story:

Inspired by Queen’s necklace in Mumbai, this Bombay Sapphire cocktail, crafted to blend nostalgia with flavour, is a Martini-style drink infused with the delicate essence of rose water, evoking memories of fragrant faloodas enjoyed during humid Mumbai evenings. The salt mist over the drink symbolizes the embrace of the Arabian Sea along Marine Drive. Adorned with a large ice cube and a delicate pearl, the cocktail mirrors the luminescence of the coastline. Finally, a chocolate garnish dusted with shimmering gold pays homage to the golden hues that grace Mumbai’s captivating skyline.

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Bombay Sapphire Creative Lab takes inspiration from Taj Mahal for Saw This, Made this Global Campaign

Apr 22, 2024 by Sujata 0 Comments #BOMBAY SAPPHIRE, #BOMBAY SAPPHIRE Creative Lab, #BOMBAY SAPPHIRE’S Creative Labs, #Gautam Seth, #Klove Studio, #Made this, #Mahesh Kanchan, #Prateek Jain, #Rohan Shrestha, #Saw this, #World Creativity Day

Delhi, India – 22nd April 2024 – BOMBAY SAPPHIRE Creative Lab launches its global campaign, “Saw This, Made This” in India on World Creativity Day. Featuring city-inspired art installations and crafted cocktail experiences, the initiative celebrates India’s diverse artistic heritage. BOMBAY SAPPHIRE’S Creative Labs aims to inspire creativity within oneself.

At its core, this endeavor is about drawing inspiration from the rich tapestry & natural art of India, captured by Rohan Shresthaa and reimagined by Klove Studio. This campaign aims, whether it’s the iconic landmarks or the serene landscapes, there exists a wellspring of creativity waiting to be tapped into.

“At BOMBAY SAPPHIRE Creative Lab, we believe creativity isn’t a privilege for the few, it’s a spark waiting to be ignited in everyone. This campaign is rooted in that idea – that inspiration can be found anywhere, in anything, waiting for the right eye to see it and demonstrates the brand’s continued commitment to creativity, both inside the cocktail glass and beyond.” – Mahesh Kanchan says, as the Marketing Director, BOMBAY SAPPHIRE Creative Lab.

Rohan Shrestha embarks on a journey across India, not as a tourist, but as a creative hunter. He captures the beauty of Taj Mahal and delves deeper, seeking the vibrant nightlife along Mumbai’s Queen’s necklace. Even Goa’s Parra Road, known for its tall Palm trees and the pink-bloomed flowers of Bengaluru’s Cubbon Park, is seen through Shrestha’s unique lens, showcasing a kaleidoscope of colors and textures, waiting to be reimagined.

Bombay Sapphire 2 (1)

“Saw this, Made This presented a unique opportunity to push my boundaries and explore uncharted creative territories. With these experiences I discovered a wellspring of inspiration. Stepping outside one’s comfort zone can be truly transformative, and this project is a testament to the power of embracing new challenges for me.” – Photographer Rohan Shrestha, Further adds.

Meanwhile, within the walls of Klove Studios, a different kind of magic unfolds. Prateek Jain and Gautam Seth from Klove become the ‘makers’ in “Saw this, Made this’, reimagining Rohan’s vision into stunning art installations. This intriguing collaboration promises to redefine how we see the world around us and the potential to create extraordinary art hidden within.

“For this campaign, we envisioned a lighting experience that mirrored the brand’s spirit of exploration and discovery. We aimed to create an atmosphere that sparked curiosity and ignited creativity, just like the BOMBAY SAPPHIRE Creative Lab itself”, Says Prateek Jain and Gautam Seth, Founder and Creative Directors, Klove Studio.

Through this fusion of vision and craftsmanship, BOMBAY SAPPHIRE Creative Lab reaffirms its commitment to fostering a global community where inspiration knows no boundaries. The essence of India’s cultural landscape is brought to life in a symphony of creativity and ignites a chain reaction of innovation, proving that the potential to create art lies within us all. As the journey continues, may it serve as a beacon of inspiration and reminds us that within every moment lies the potential for extraordinary creation.