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Tag: Marketing

5 Ways 2025 will be the Tipping Point in Marketing

Sakshi Kalani,

by Sakshi Kalani ,Founder & CEO of Savy Click and Jaipur Unfolded

As 2025 approaches, the marketing landscape is poised for a transformative shift, driven by advancements in technology, the rise of new consumer demographics and evolving global priorities.

Here’s why 2025 marks a critical moment for brands worldwide:

1. Accelerated Adoption of Emerging Technologies

Artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) will move from experimental to essential. These technologies will enable hyper-personalized customer experiences, immersive marketing campaigns, and virtual shopping environments to become a mainstream platform for consumer interactions and brand storytelling.

2. Gen Alpha steps In

The eldest members of Gen Alpha, the first truly digital-first generation, will enter their teenage years in 2025. This cohort will drive cultural trends and significantly influence family purchasing decisions.

3. Zero-Party Data Revolution

With privacy regulations tightening and the decline of third-party cookies, brands will rely on zero-party data, where consumers voluntarily share information in exchange for value. Transparency and trust will be paramount for marketers to maintain access to this critical resource.

4. Marketing Goes Green

By 2025, global sustainability goals and consumer demand for environmentally conscious products will push brands to adopt authentic, actionable measures. Marketing campaigns will focus on showcasing tangible impacts, moving beyond greenwashing to deliver credible narratives.

5. Stepping into Phygital Marketing

The convergence of physical and digital experiences will reshape marketing strategies. From augmented reality showrooms to gamified retail spaces, 2025 will blur the lines between online and offline interactions.

As these shifts converge, 2025 will challenge brands to embrace innovation, sustainability, and authenticity to stay competitive.

IAMAI Introduces Best Practices Document for Affiliate Marketing in India

Gurugram, November 7, 2024: The Internet and Mobile Association of India (IAMAI) today launched a comprehensive document on the “Best Practices for Affiliate Marketing in India” at the India Affiliate Summit (IAS), India’s premier annual conference for affiliate marketing professionals. Organised by IAMAI, IAS 2024 serves as a platform for thought leaders and industry captains to address key issues within the affiliate marketing ecosystem.

Affiliate marketing spending in India currently stands at around $331 million, with projections reaching over $420 million by 2025. This anticipated growth underscores the urgent need for standardised practices and ethical guidelines to sustain the industry’s expansion. The Best Practices for Affiliate Marketing in India document by IAMAI addresses this need, providing a comprehensive framework to guide the industry toward greater transparency, trust and efficiency.

Given India’s position as one of the world’s top 10 markets in affiliate marketing, there is immense potential for further growth. Key factors driving this growth include the rising penetration of mobile phones, the rapid expansion of the e-commerce sector, robust digital infrastructure, and government initiatives such as Digital India. Together, these elements are anticipated to enhance the role of affiliate marketing as a strategic tool for companies across the country.

The comprehensive framework outlined in the document aims to foster trust, transparency, and efficiency across the affiliate marketing ecosystem.

The key objectives of launching the Best Practices for Affiliate Marketing are to:

  • Establish industry-wide standards for ethical, transparent and effective campaigns
  • Foster trust between advertisers, affiliates, and consumers
  • Provide compliance guidance in a complex regulatory landscape
  • Offer guidelines on performance optimization and KPI measurement
  • Address common challenges such as unclear contracts and undisclosed terms

The document includes:

  • Overview of different types of affiliate marketing
  • Guidelines for technical setup and KPI tracking
  • Best practices for various campaign formats (CPV, CPL, CPS, CPI)
  • Emphasis on transparency and compliance

In October 2023 IAMAI facilitated the creation of a taskforce, comprising nine renowned companies of the affiliate marketing sector with the intention of creating affiliate marketing best practices guidelines. Companies involved in drafting the document include leading brands such as Affle, Admitad, Grabon, mFilterIt, Optimise, Tyroo, Valueleaf, and vCommission.

Vestige Marketing Launches Two New Innovative Products Under Vestige Prime Absorvit

October 9, 2024, New Delhi: Vestige Marketing Pvt. Ltd., the leading home-grown direct-selling company, today announced the launch of two new innovative products —Absorvit Biotin Sublingual Spray and Melatonin Sublingual Spray. These two additions under the Vestige Prime brand are easy-to-use sublingual sprays that ensure quick absorption and faster results.

In today’s fast-paced world, where stress, tight deadlines, and hectic schedules dominate our lives, many are experiencing issues like hair loss and poor sleep—both of which can significantly affect confidence and overall quality of life. To address these concerns, Vestige brings to you Absorvit Melatonin Sublingual Sprays and Biotin Sublingual Spray, designed to support better sleep and healthier hair from within.

Sublingual sprays are gaining global popularity as they offer an easy-to-use solution. Sprayed directly under the tongue, they provide higher bioavailability with rapid absorption.

The revolutionary Vestige Prime Absorvit – Biotin Sublingual Spray is designed for individuals facing hair loss, thinning or slow growth. This spray may help restore self-esteem by promoting stronger, shinier hair. With a 90% absorption rate, its advanced sublingual delivery system ensures efficient biotin uptake, providing an easy and effective solution for healthy hair. The product is also ideal for those mindful of their calorie intake, as it features a low glycemic index, making it a suitable choice for the calorie-conscious.

Vestige Prime Absorvit – Melatonin Sublingual Spray offers a solution for individuals with inadequate or irregular sleep patterns. People affected by poor sleep often struggle with a lack of focus, productivity and overall health. This spray may promote restful, sound sleep without fear of dependence. Formulated to induce natural sleep, it provides a 90% absorption rate and delivers quick results, allowing users to wake up refreshed and relaxed. This fast-acting sleep supplement is ideal for those seeking a non-addictive remedy to regulate their sleep cycle.

Commenting on the launch of these two products, Mr. Gautam Bali, Founder, Managing Director, Vestige Marketing Pvt. Ltd., said, “At Vestige, we conceive new and innovative products that meet the evolving needs of today’s consumers. We are thrilled to introduce our latest offerings — the Vestige Prime Absorvit Biotin Sublingual Spray and Melatonin Sublingual Spray — for those looking for fast and easy solutions to cope with hair loss and irregular sleep patterns. These sprays offer a smarter, more effective solution for improving hair health and enhancing sleep quality.”

The launch of these two products exemplifies Vestige’s commitment to delivering innovative health solutions that align with the modern consumer’s needs. Utilising an advanced sublingual delivery system that bypasses first-pass metabolism, these products ensure fast, effective and convenient self-care. By merging convenience with scientific efficacy, Vestige aims to simplify and enhance the self-care experience of individuals.

Sterling Holidays Leads the Way for Destination Weddings

At the recently concluded ET MICE and Wedding Tourism Awards 2024, Mumbai, Sterling Puri emerged as the Best Destination Wedding Venue (East). This coveted award celebrates brands that excel in catering to Meetings, Incentives, Conferences, Events and Socials / Wedding segment.

Nestled in a picturesque estuary where the Dhaudia River meets the sea, Sterling Puri spread over a sprawling 15 acres offers the perfect setting for a destination wedding. With a breath-taking location, multiple venues, large lawns, spacious and well-appointed rooms featuring local Pattachitra artwork offering stunning views of the Bay of Bengal, this resort is an ideal destination for couples seeking to make their iconic day into an unforgettable memory.

Wedding Destination Award '24

With 45 destinations Sterling offers a range of locations to choose from – hill stations, beaches, waterfronts, heritage and pilgrimage locations. Some of our large resorts in Alleppey, Ooty, Kodaikanal, Munnar, Darjeeling, Mount Abu, Puri etc. that are spread over multiple acres lend themselves to Grand Destination Weddings and feature multiple banquet halls of varying sizes and lush lawns for pre/post wedding ceremonies. Similarly, exuding the charm of the destinations, boutique resorts like Anaikatti, Balicha, Kalimpong, Karwar, Godavari, Guruvayur etc. are ideal for couples wanting to have an intimate wedding with close friends and family – where they can take up the entire resort for the occasion – giving them total privacy and flexibility of use of the resort and its facilities.

The resorts provide creative fun games and activities to engage the guests in between the ceremonies. Live streaming facilities ensure that the celebrations can be shared with extended family, real-time.

A dedicated wedding manager at the resort ensures that every detail, from the planning stage to the wedding day rituals, is meticulously taken care of, allowing families to enjoy the event stress-free. Tailor-made selection of services for couples including gourmet specials, thematic setups, choices in transportation, and bridal services like pre-wedding bridal treatments at the signature Subuthi Spa are also provided.

“We are thrilled with the recognition that Sterling Puri has received. It’s a testament to the trust of our many wedding guests and partners who look to celebrate their momentous day with us, and to our dedicated teams who help make their celebrations into memorable occasions. Sterling caters to an entire range of events – from wedding proposals to pre-wedding shoots to wedding events from ‘haldi’ to ‘bidaii’ to honeymoons and anniversaries!” said Harinath Mohanasundaram, Senior Vice President – Marketing, Sterling Holiday Resorts.

NIEM’s Impact on Event Management Education

NIEM The Institute of Event Management

Pune, 26th March 2024; NIEM The Institute of Event Management – A vision crafted by Dr. Hoshi Bhiwandiwalla, established in 2000, Asia’s leading event management institute, renowned for its innovative approach. Dr. Bhiwandiwalla’s contributions, honored with the Rajiv Gandhi Rashtriya Ekta Award, have elevated NIEM’s stature, earning accolades like the EEMAX Global, Maharashtra Gaurav Award to name a few.

NIEM students expertise was showcased at their in-house event, the Event Manager of the Year Award on March 15th, attracting over 650 attendees. Participants from renowned institutions like D. Y. Patil College, JSPM University, MIT World Peace University, Prof. Ramkrishna More College, MMCC, AIMS College, Pratibha College, Modern College, Symbiosis College, VIT College, VIIT College competed fiercely, with Marathwada Mitra Mandal College, Symbiosis College of Arts and Commerce, and Allana Institute of Management Science emerging as winners.

The event featured captivating performances, highlighting NIEM students exceptional organizational skills. Distinguished guests like Sharad Sankla, TMKOC fame, and Dr. M. D. Lawrence, Vice Chancellor at Allana Institute graced the occasion, adding to its prestige.

The institute offers industry-recognized courses covering Event Production, Marketing, Accounts, Set Designing, Presentation Skills, Sound and Light Production, Wedding Planning and Decor, and much more emphasizing practical training with 70% of the curriculum dedicated to hands-on experience. While the celebration was joyous, Dr. Hoshi Bhiwandiwalla’s absence served as a poignant reminder of his visionary leadership. NIEM pays homage to his enduring legacy and invites individuals to contribute to its ongoing excellence in event management education.

As NIEM celebrates this milestone, it invites aspiring event managers to join its legacy. Only students at NIEM get the opportunity to work on renowned events like Filmfare, Zee Cine Awards, IPL, National and International Destination Weddings, Live Concerts, and more. NIEM also proudly boasts its 97% placement track record year after year in event planning & production, wedding decor & design, artist management companies, luxury event venues, and more. Admissions for the 2024-25 batch are open, offering individuals passionate about event management an opportunity to embark on a transformative educational journey.

Revolutionizing Lead Generation: How AI-Powered Leadzen.ai is Transforming the Marketing Landscape

In the ever-evolving world of marketing, staying ahead of the curve is crucial. Lead generation, a critical aspect of any business’s growth strategy, is undergoing a transformative shift thanks to the advent of AI technology. At the forefront of this revolution is Leadzen.ai, a platform that is redefining the way businesses approach lead generation using cutting-edge AI tools. Here’s an in-depth look at how Leadzen.ai is changing the game and setting new standards in the industry.

1. AI-Driven Data Enhancement

The era of sifting through mountains of data manually is over. Leadzen.ai leverages AI to process and refine vast datasets, ensuring that businesses have access to the most accurate and relevant information about potential leads. This AI-driven data enhancement not only saves time but also significantly increases the precision of targeting, making marketing efforts more effective and efficient.

2. Advanced Geotargeting Capabilities

Understanding and reaching the right audience is key to successful marketing. Leadzen.ai’s sophisticated geotargeting tool allow businesses to pinpoint their audience with incredible accuracy. Whether it’s targeting a specific city, neighborhood, or even a particular demographic within an area, Leadzen.ai’s AI algorithms provide unparalleled insights, enabling highly targeted and personalized marketing campaigns.

3. Cutting-Edge Real-Time Analytics

In today’s fast-paced market, real-time data is invaluable. Leadzen.ai offers real-time analytics, giving businesses a significant edge by allowing them to respond swiftly to market trends and customer behaviors. This immediacy ensures that marketing strategies remain relevant and impactful, greatly enhancing the chances of converting leads into customers.

4. Efficient Email Discovery and Verification

Email marketing remains a powerful tool in lead generation. Leadzen.ai’s AI-powered email finder tool streamlines the process of building a robust email list. By efficiently identifying and verifying email addresses, businesses can ensure their messages reach the right people, reducing bounce rates and increasing the effectiveness of email marketing campaigns.

5. Customizable Smart Filtering

Every business has unique needs when it comes to lead generation. Leadzen.ai’s smart filtering system allows for highly customized searches, enabling businesses to narrow down their focus to the most relevant leads. Whether it’s filtering by industry, job title, education, or other criteria, Leadzen.ai ensures that businesses spend their resources targeting the leads that matter most to them.

The Future of Lead Generation

As we look to the future, it’s clear that AI and automation will continue to play a pivotal role in lead generation. With platforms like Leadzen.ai leading the charge, businesses can expect more innovative tools and strategies to emerge, further enhancing their ability to connect with potential customers in meaningful and effective ways.

Leadzen.ai is not just a tool; it’s a game-changer in the realm of lead generation. By harnessing the power of AI, it offers businesses a smarter, more efficient, and more effective way to identify and engage with potential customers. As the landscape of marketing continues to evolve, Leadzen.ai stands as a beacon of innovation, leading the way towards a more data-driven, targeted, and successful approach to lead generation.

Deepak Nair, Head-Marketing, JP Infra Mumbai Pvt. Ltd.

JP Infra Mumbai announces exclusive Akshaya Tritiya offers for their customers

 May 2022, Mumbai: JP Infra Mumbai Private Limited, one of the leading real estate developers in Mumbai is offering a modular kitchen to their customers on every booking made during this Akshaya Tritiya across all their projects JP Eminence at Andheri, North Imperia, North Barcelona, North Euphoria, North Alexa & Codename Dream Home in North Garden City in Mira Road. The offer is available only for a limited period.

Akshaya Tritiya is an auspicious time for all kinds of investments with buyer sentiment majorly inclined towards buying a house.

Mr. Deepak Nair – Head, Marketing, JP Infra Mumbai Private Limited said “Homebuyers have understood the need of having a home during the pandemic, and this year’s Akshaya Tritiya is going to be more special as developers have come forward with the improved customer-centric product considering the post-pandemic needs of the homebuyers. The positive homebuyer sentiments, favorable home loan interest, and low property prices packaged with offers and discounts are expected to lure in more bookings for the developers this Akshaya Tritiya. 

JP Infra Mumbai believes in following a contemporary and comprehensive approach. They promise their residents international standards of living with state-of-the-art amenities with an ultimate living experience.