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Tag: Marketing

Sterling Holidays Leads the Way for Destination Weddings

At the recently concluded ET MICE and Wedding Tourism Awards 2024, Mumbai, Sterling Puri emerged as the Best Destination Wedding Venue (East). This coveted award celebrates brands that excel in catering to Meetings, Incentives, Conferences, Events and Socials / Wedding segment.

Nestled in a picturesque estuary where the Dhaudia River meets the sea, Sterling Puri spread over a sprawling 15 acres offers the perfect setting for a destination wedding. With a breath-taking location, multiple venues, large lawns, spacious and well-appointed rooms featuring local Pattachitra artwork offering stunning views of the Bay of Bengal, this resort is an ideal destination for couples seeking to make their iconic day into an unforgettable memory.

Wedding Destination Award '24

With 45 destinations Sterling offers a range of locations to choose from – hill stations, beaches, waterfronts, heritage and pilgrimage locations. Some of our large resorts in Alleppey, Ooty, Kodaikanal, Munnar, Darjeeling, Mount Abu, Puri etc. that are spread over multiple acres lend themselves to Grand Destination Weddings and feature multiple banquet halls of varying sizes and lush lawns for pre/post wedding ceremonies. Similarly, exuding the charm of the destinations, boutique resorts like Anaikatti, Balicha, Kalimpong, Karwar, Godavari, Guruvayur etc. are ideal for couples wanting to have an intimate wedding with close friends and family – where they can take up the entire resort for the occasion – giving them total privacy and flexibility of use of the resort and its facilities.

The resorts provide creative fun games and activities to engage the guests in between the ceremonies. Live streaming facilities ensure that the celebrations can be shared with extended family, real-time.

A dedicated wedding manager at the resort ensures that every detail, from the planning stage to the wedding day rituals, is meticulously taken care of, allowing families to enjoy the event stress-free. Tailor-made selection of services for couples including gourmet specials, thematic setups, choices in transportation, and bridal services like pre-wedding bridal treatments at the signature Subuthi Spa are also provided.

“We are thrilled with the recognition that Sterling Puri has received. It’s a testament to the trust of our many wedding guests and partners who look to celebrate their momentous day with us, and to our dedicated teams who help make their celebrations into memorable occasions. Sterling caters to an entire range of events – from wedding proposals to pre-wedding shoots to wedding events from ‘haldi’ to ‘bidaii’ to honeymoons and anniversaries!” said Harinath Mohanasundaram, Senior Vice President – Marketing, Sterling Holiday Resorts.

NIEM’s Impact on Event Management Education

NIEM The Institute of Event Management

Pune, 26th March 2024; NIEM The Institute of Event Management – A vision crafted by Dr. Hoshi Bhiwandiwalla, established in 2000, Asia’s leading event management institute, renowned for its innovative approach. Dr. Bhiwandiwalla’s contributions, honored with the Rajiv Gandhi Rashtriya Ekta Award, have elevated NIEM’s stature, earning accolades like the EEMAX Global, Maharashtra Gaurav Award to name a few.

NIEM students expertise was showcased at their in-house event, the Event Manager of the Year Award on March 15th, attracting over 650 attendees. Participants from renowned institutions like D. Y. Patil College, JSPM University, MIT World Peace University, Prof. Ramkrishna More College, MMCC, AIMS College, Pratibha College, Modern College, Symbiosis College, VIT College, VIIT College competed fiercely, with Marathwada Mitra Mandal College, Symbiosis College of Arts and Commerce, and Allana Institute of Management Science emerging as winners.

The event featured captivating performances, highlighting NIEM students exceptional organizational skills. Distinguished guests like Sharad Sankla, TMKOC fame, and Dr. M. D. Lawrence, Vice Chancellor at Allana Institute graced the occasion, adding to its prestige.

The institute offers industry-recognized courses covering Event Production, Marketing, Accounts, Set Designing, Presentation Skills, Sound and Light Production, Wedding Planning and Decor, and much more emphasizing practical training with 70% of the curriculum dedicated to hands-on experience. While the celebration was joyous, Dr. Hoshi Bhiwandiwalla’s absence served as a poignant reminder of his visionary leadership. NIEM pays homage to his enduring legacy and invites individuals to contribute to its ongoing excellence in event management education.

As NIEM celebrates this milestone, it invites aspiring event managers to join its legacy. Only students at NIEM get the opportunity to work on renowned events like Filmfare, Zee Cine Awards, IPL, National and International Destination Weddings, Live Concerts, and more. NIEM also proudly boasts its 97% placement track record year after year in event planning & production, wedding decor & design, artist management companies, luxury event venues, and more. Admissions for the 2024-25 batch are open, offering individuals passionate about event management an opportunity to embark on a transformative educational journey.

Revolutionizing Lead Generation: How AI-Powered Leadzen.ai is Transforming the Marketing Landscape

In the ever-evolving world of marketing, staying ahead of the curve is crucial. Lead generation, a critical aspect of any business’s growth strategy, is undergoing a transformative shift thanks to the advent of AI technology. At the forefront of this revolution is Leadzen.ai, a platform that is redefining the way businesses approach lead generation using cutting-edge AI tools. Here’s an in-depth look at how Leadzen.ai is changing the game and setting new standards in the industry.

1. AI-Driven Data Enhancement

The era of sifting through mountains of data manually is over. Leadzen.ai leverages AI to process and refine vast datasets, ensuring that businesses have access to the most accurate and relevant information about potential leads. This AI-driven data enhancement not only saves time but also significantly increases the precision of targeting, making marketing efforts more effective and efficient.

2. Advanced Geotargeting Capabilities

Understanding and reaching the right audience is key to successful marketing. Leadzen.ai’s sophisticated geotargeting tool allow businesses to pinpoint their audience with incredible accuracy. Whether it’s targeting a specific city, neighborhood, or even a particular demographic within an area, Leadzen.ai’s AI algorithms provide unparalleled insights, enabling highly targeted and personalized marketing campaigns.

3. Cutting-Edge Real-Time Analytics

In today’s fast-paced market, real-time data is invaluable. Leadzen.ai offers real-time analytics, giving businesses a significant edge by allowing them to respond swiftly to market trends and customer behaviors. This immediacy ensures that marketing strategies remain relevant and impactful, greatly enhancing the chances of converting leads into customers.

4. Efficient Email Discovery and Verification

Email marketing remains a powerful tool in lead generation. Leadzen.ai’s AI-powered email finder tool streamlines the process of building a robust email list. By efficiently identifying and verifying email addresses, businesses can ensure their messages reach the right people, reducing bounce rates and increasing the effectiveness of email marketing campaigns.

5. Customizable Smart Filtering

Every business has unique needs when it comes to lead generation. Leadzen.ai’s smart filtering system allows for highly customized searches, enabling businesses to narrow down their focus to the most relevant leads. Whether it’s filtering by industry, job title, education, or other criteria, Leadzen.ai ensures that businesses spend their resources targeting the leads that matter most to them.

The Future of Lead Generation

As we look to the future, it’s clear that AI and automation will continue to play a pivotal role in lead generation. With platforms like Leadzen.ai leading the charge, businesses can expect more innovative tools and strategies to emerge, further enhancing their ability to connect with potential customers in meaningful and effective ways.

Leadzen.ai is not just a tool; it’s a game-changer in the realm of lead generation. By harnessing the power of AI, it offers businesses a smarter, more efficient, and more effective way to identify and engage with potential customers. As the landscape of marketing continues to evolve, Leadzen.ai stands as a beacon of innovation, leading the way towards a more data-driven, targeted, and successful approach to lead generation.

Deepak Nair, Head-Marketing, JP Infra Mumbai Pvt. Ltd.

JP Infra Mumbai announces exclusive Akshaya Tritiya offers for their customers

 May 2022, Mumbai: JP Infra Mumbai Private Limited, one of the leading real estate developers in Mumbai is offering a modular kitchen to their customers on every booking made during this Akshaya Tritiya across all their projects JP Eminence at Andheri, North Imperia, North Barcelona, North Euphoria, North Alexa & Codename Dream Home in North Garden City in Mira Road. The offer is available only for a limited period.

Akshaya Tritiya is an auspicious time for all kinds of investments with buyer sentiment majorly inclined towards buying a house.

Mr. Deepak Nair – Head, Marketing, JP Infra Mumbai Private Limited said “Homebuyers have understood the need of having a home during the pandemic, and this year’s Akshaya Tritiya is going to be more special as developers have come forward with the improved customer-centric product considering the post-pandemic needs of the homebuyers. The positive homebuyer sentiments, favorable home loan interest, and low property prices packaged with offers and discounts are expected to lure in more bookings for the developers this Akshaya Tritiya. 

JP Infra Mumbai believes in following a contemporary and comprehensive approach. They promise their residents international standards of living with state-of-the-art amenities with an ultimate living experience.