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Tag: Nickelodeon

This International Yoga Day, Nickelodeon in partnership with Ayush Ministry promotes physical and mental well-being amongst kids through #YogaSeHiHoga
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This International Yoga Day, Nickelodeon in partnership with Ayush Ministry promotes physical and mental well-being amongst kids through #YogaSeHiHoga

Jun 20, 2022 by Praveen 0 Comments #Ayush Ministry, #International Yoga Day, #Nickelodeon, #YogaSeHiHoga

Viacom18’s leading kids’ entertainment franchise, Nickelodeon, through its thought-provoking initiatives has successfully engaged and entertained young minds. As a pioneer in promoting the benefits of yoga amongst kids, this International Yoga Day, Nickelodeon is all set to take Yoga Day celebrations a notch higher by bringing back its flagship campaign #YogaSeHiHoga and induct thousands of kids into the blissful world of Yoga.

As a part of the campaign, Nickelodeon is geared up to engage kids across the country through an array of on-air creatives establishing the benefits of yoga in a relatable manner. In addition to this, the campaign will witness fun interactivity where kids stand a chance of getting featured on TV by sharing their yoga poses online. All kids have to do is to log on to nickindia.com and upload a photo or video of them doing Yoga!  Moreover, kids’ favourite

Commenting on associating with Nickelodeon for third year in a row, Smt. Kavita Garg, Joint Secretary, Ministry of Ayush, said, “Over the last two years, children have experienced high-stress levels and have been living a sedentary lifestyle, making it imperative to help them get back to their routine and instill positive energy through the power of yoga. We are extremely pleased with Nickelodeon’s initiative year-on-year helping tiny tots inculcate healthy habits at a young age through innovative formats. We truly believe our association with Nickelodeon will truly help induct kids about the essence of bringing balance in human relationships with Yoga, by leveraging the affinity of their favourite Nicktoons!”

Speaking on bringing back the initiative, Sonali Bhattacharya, Head, Marketing, Kids TV Network, Viacom18, said, “Nickelodeon has always believed in engaging kids through meaningful initiatives that bring about a positive behavioural change in them. With #YogaSeHiHoga, we aim to imbibe the life changing benefits of yoga in kids from a very early age. It is our privilege to associate with the AYUSH Ministry, year-on-year, who actively advocate the importance of having a healthy mind and body. With a commitment towards our young audiences, this year too, we look forward to inspiring kids to lead a more relaxed and stress-free life, be it physically, mentally or emotionally.”

The Nicktoons have been actively advocating the benefits of yoga, inspiring kids towards a healthier and balanced life. In 2019, the campaign saw Motu and Patlu perform yoga with Prime Minster Narendra Modi along with 40,000 people at Prabhat Tara Ground and partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’, attended by over 10,000 yogis with Nicktoons Shiva and Rudra in attendance. Last year, owing to the pandemic, Nickelodeon celebrated Yoga Day virtually in partnership with the AYUSH Ministry and highlighted the importance of building a healthier immune system. The digital partnership was extensively promoted through interactive posts, and videos, followed by a nationwide contest that reached out to over 6,30,000 mothers and kids through digital mediums and received 3000+ entries under the Yoga contest hosted on the brand platform. To ensure wide spread awareness and to promote yoga ahead of International Yoga Day, Nickelodeon will drive engagement for #YogaSeHiHoga this year via a robust influencer marketing campaign, the entire Nickelodeon franchise on-air and on digital as well as on its social media channels.

This World Environment Day, Nickelodeon joins hands with the United Nations in Indiato protect our#OnlyOneEarth
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This World Environment Day, Nickelodeon joins hands with the United Nations in Indiato protect our#OnlyOneEarth

Jun 4, 2022 by Praveen 0 Comments #Indiato protect, #Nickelodeon, #OnlyOneEarth, #United Nations, #World Environment Day

In a bid to encourage kids to look forward to a greener tomorrow, Nickelodeon, a leader in the kids’ entertainment space, has joined forces with the United Nationsin India for a flagship campaign, on the momentous occasion of World Environment Day 2022.

Everyone everywhere can help create a more sustainable planet. With theintent to save ourMother Earth from the global environmental crises, the leading kids’ entertainment franchise along with the United Nations in India will raise awareness on ways to reduce carbon footprint and emphasize on the importance of protecting the only planet we call home. The noteworthy campaign aims to highlight the need to reset the balance with nature through individual actionsand reduce our carbon footprint. As a part of this campaign, Nickelodeon’s creative communication will deliver the fundamental message of collective climate action with an emphasis on ‘Yeh Planet Hum Sabka Ghar Hai’. Watching Nicktoonshas been one of the daily habits and an integral part of every kid’s life.Nickelodeon with the help of Nicktoons, will also be leveraging the UN’s existing school network in India to amplify the ‘Act Now’ program, online as well as offline.

Through two inspiring stories, Nickelodeon’s Nicktoons bring alive the message of ‘Yeh Planet Hum Sabka Ghar Hai’.  The first story titled ‘Kaagaz Ka Ghar’, throws light on human-wildlife conflict while the second story ‘Paani Ka Ghar’ emphasizes on marine and plastic pollution. With ‘Yeh Planet Hum Sabka Ghar Hai’, both the stories showcase kids taking the initiative to become climate heroes and bringing about positive change by teaching adults important climate action lessons.

Speaking on the association, Nina ElaviaJaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom18, said, Nickelodeon has always focused on empowering kids in the most meaningful ways through innovative initiatives. With a strong belief that these dynamic young minds are the true change agents of society, we felt it is crucial for kids to understand the importance of a greener future. We are very proud to join hands with the United Nations on World Environment Day. With the might of our franchise and our adorable Nicktoonswe will bring alive the message of #OnlyOneEarth to as many kids and parents as possible”

Commending the initiative, Shombi Sharp, UN Resident Coordinator in India, said“This World Environment Day, the UN in India is excited to launch a partnership with Nickelodeon, empowering and inspiring children to become climate champions from an early age. The entertainment industry has the power to influence the largest youth generation in history for positive change. Through this partnership, we hope to give a platform to creative young minds to be the drivers of climate action and tackle the triple planetary crisis. When children lead, families and societies follow, and when India leads the world succeeds.”

To further amplify the initiative far and wide, Nickelodeon is undertaking an innovative campaign by initiating a consumer-engagement activity across malls in Mumbai and Delhi to signify the importance of making the planet greener. In addition to this, the campaign will create engagement across social media to motivate kids to take up a green heart pledge and adopt different ways to address climate change. The campaign is being brought to fruition through interactive influencer marketing, social and digital activities.