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Premium D2C Skincare Brand Oteria collaborates with Vishnu Kaushal to drive awareness for Circadian Rhythm

New Delhi, July 31, 2024: Oteria, a premium D2C gender-neutral skincare brand collaborates with Vishnu Kaushal, a celebrity influencer to raise awareness for Circadian Rhythm on Global Circadian Day. The collaboration spotlights the profound impact of circadian rhythm on one’s well being, health and most importantly skin.

Vishnu Kaushal, renowned for his compelling, humorous, and relatable storytelling, has shared a reel on his Instagram handle to shed light on the importance of circadian rhythm. In his reel, he humorously addresses how one might become the “dad” of their relationship, emphasizing habits like not keeping all the lights on, returning home early after parties, sleeping early, exercising, and not being glued to the phone. He highlights the importance of maintaining the body’s circadian rhythm, particularly through the use of Oteria’s skincare products, which Deeksha Rawat, being a skincare enthusiast, can relate to. With a follower base exceeding 2.2 million, Mr. Kaushal’s engagement is expected to educate and create awareness about the beneficial practices of a 24×7 skincare regimen, encouraging the adoption of new routines for holistic skin health.

On the collaboration Vishnu Kaushal said “I’m quite a nerd when it comes to understanding the science behind things. Circadian rhythm & its effects on your physical & mental health was something for which I went into the internet rabbit hole a couple of months back. Especially for a generation like ours, with the kind of exposure we have to screens it became almost a necessity for everyone to understand their body’s internal clock—the circadian rhythm. My recent social media partnership with Oteria is a fantastic opportunity for me to spread the word about how crucial it is to understand and maintain our body’s natural cycles because it’s not just about looking good on the outside; it’s about feeling great from within.”

Circadian rhythm is our body’s 24-hour internal clock that regulates sleep-wake cycles. Our skin also follows this rhythm, syncing with day and night. However, disruptions from factors like digital pollution, busy lifestyles, and prolonged screen time can throw off this balance, leaving your skin feeling “lost in time”, showing signs of fatigue, aging, and becoming more prone to external aggressors.

Expressing enthusiasm for this collaboration, Vibhor Rastogi, MD & CEO of Rivpra Formulations, shared, “While many discuss healthy living and glowing skin, it is crucial to understand our body’s circadian rhythm, which helps us stay active and live holistically well. This philosophy inspired the development of Oteria, a skincare line that aligns with our natural rhythms to restore, rejuvenate, and revitalize the skin for daily challenges and beyond. Through this collaboration, we are proud to introduce the concept of 24/7 skincare and Oteria to a broader audience. This marks a significant step in our mission to educate people about the benefits of circadian rhythms.”

At a recent Oteria event celebrating World Circadian Day, Bollywood stars such as Sangeeta Bijlani, Mirzapur star Isha Talwar, Dr. Aditi Govitrikar along with renowned dermatologists and influencers, shared their skincare experiences. They highlighted the importance of aligning routines with Circadian Rhythm, discussing how a consistent routine and products that sync with the body’s natural rhythm are crucial for optimal skin health.

Oteria, committed to its mission to create a holistic skincare line, aims to raise awareness about the 4 rhythms – Rise, Shine, Chill and Yawn. The products are designed to synchronize with the body’s internal clock. The circadian rhythm, which regulates our 24-hour sleep-wake cycle, is crucial for skin health and rejuvenation. By aligning skincare routines with these natural cycles, Oteria aims to enhance the effectiveness of its products, promote skin vitality, and support overall well-being. Each collection is meticulously crafted to optimize skincare outcomes, respecting the body’s natural processes.

Oteria Celebrates Circadian Day; commits to creating skincare that aligns with your body’s natural rhythms

New Delhi, July 29, 2024: Oteria, a premium D2C gender-neutral skincare brand based on the principles of Circadian Rhythm, celebrated Global Circadian Rhythm Day on July 24, aligning perfectly with the brand’s vision of creating 24×7 skincare for customers, across the board. The event, hosted at The Piano Man in New Delhi, observed this globally celebrated day to spotlight the profound impact of circadian rhythm on one’s wellbeing, health and most importantly skin. The Circadian Day event aimed to raise awareness about the beneficial practices of a 24×7 skincare regimen and adopt new routines for holistic skin.

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A first of its kind, rhythm based event headlined by an educative session which married two different universes of industry experience and clinical knowledge – to shed light on the importance of following your natural rhythm in order to support your skin through 4 different time zones in 24 hours. The Circadian Day celebrations witnessed leading Bollywood stars such as Sangeeta Bijlani, Dr. Aditi Govitrikar and Isha Talwar alongside renowned dermatologists and influencers who shared their experiences through skincare whilst emphasizing on the need for products that are in-tune with one’s needs. The event also saw stellar performances by known Indie bands from the Delhi circuit such as Mansa Jimmy and Capital 3.

On its first observance of Circadian Day, Vibhor Rastogi, MD & CEO of Rivpra Formulations, shared, “Our bodies follow a 24×7 rhythm that helps us stay on the move and live a holistically well life. Based on the same philosophy, we developed Oteria, which aligns with our bodies’ natural rhythm to support skincare that restores, rejuvenates and revitalizes your skin to take on daily challenges and more. At Rivpra Formulation, we are committed to creating effective, affordable medicines, and with Oteria, we blend science and nature to address skincare needs for all genders. With the observation of the Global Circadian Rhythm Day, we are honored to introduce the concept of 24×7 skincare and Oteria, to the world beyond.”

The highlight of the evening was a captivating panel discussion aligned with notable stars and experts such as Dr. Ankur Sarin, and Dr. Mili Sinha. Isha Talwar, recently featured in the Amazon Prime series Mirzapur, stated, “Understanding your skincare choices is crucial. It’s really important to understand what you’re buying for your skin; expensive products alone won’t work wonders. For healthy skin, proper sleep and maintaining your body’s rhythm are essential. Even with a busy work schedule, I ensure I eat healthily and get enough rest.”

Oteria, committed to its mission to create a holistic skincare line, aims to raise awareness about the 4 rhythms – Rise, Shine, Chill and Yawn. The products are designed to synchronize with the body’s internal clock. The circadian rhythm, which regulates our 24-hour sleep-wake cycle, is crucial for skin health and rejuvenation. By aligning skincare routines with these natural cycles, Oteria aims to enhance the effectiveness of its products, promote skin vitality, and support overall well-being. Each collection is meticulously crafted to optimize skincare outcomes, respecting the body’s natural processes.