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Tag: Prateek Jain

Prateek Jain from ADIF Imparts Growth Strategies to Budding Innovators at the Northeast Innovation Program at IIT Guwahati

21, 06, 2024: The Alliance of Digital India Foundation (ADIF), a prominent policy think tank for digital startups in India, participated in the Northeast Innovation Catalyst Program, an expert session organized by IIT Guwahati Technology Incubation Centre (IITG-TIC) in collaboration with FICCI and Assam startup the next on June 19-20, 2024. Mr. Prateek Jain, Associate Director at ADIF, was a featured speaker and mentor for the two-day at the 6 week residential boot camp.

The Northeast Innovation Catalyst Program identified and mentored promising startups and entrepreneurial talent from the eight Northeastern states. The program was part of a corporate social responsibility (CSR) initiative by FICCI aimed at fostering entrepreneurship, innovation and skill development in India’s Northeastern states. It also facilitated exposure to sector experts, personalized mentoring, and valuable networking opportunities at the IIT Guwahati Technology Incubation Centre.

As a part of the program, Mr. Jain delivered an insightful session on ‘Revenue Model & Growth Strategies’, sharing ADIF’s research and experience supporting startups across sectors. He guided participants on developing successful business models, defining revenue streams, attracting investments, scaling operations and other key aspects of building a thriving tech venture. Mr. Jain engaged in one-on-one mentoring interactions, providing guidance pro bono to approximately 100 startups from the Northeastern states in attendance on critical aspects such as defining revenue streams, scaling operations, attracting investments, and more.

Commenting on the session, Mr. Prateek Jain, Associate Director, ADIF, said, “It was an extremely rewarding experience engaging with the bright minds from Northeast India and supporting them in their entrepreneurial journeys. The region has immense untapped potential for innovation, and initiatives like this play a vital role in nurturing that talent. Fostering a conducive environment for innovation is key to driving economic growth and job creation in the Northeastern states.”

“We are immensely grateful to ADIF and Mr. Prateek Jain for their valuable participation and for generously sharing their entrepreneurial knowledge and mentorship with the startups from the Northeast region,” said Pooja Thakur, Incubation Manager at IITG – TIC. “Such collaborations with prestigious organizations like ADIF are instrumental in guiding and nurturing our budding innovators, and providing them exposure to industry best practices, growth strategies and revenue modeling expertise.”

With its vision of establishing India as a global leader in next-generation technologies and digital transformation, ADIF is committed to nurturing a thriving innovation ecosystem. By bridging academic research with industry, promoting domestic entrepreneurship, digital empowerment and championing digital ethics, ADIF aims to pave the way for an inclusive and sustainable digital future benefiting all Indians.

Bombay Sapphire Creative Lab takes inspiration from Taj Mahal for Saw This, Made this Global Campaign

Delhi, India – 22nd April 2024 – BOMBAY SAPPHIRE Creative Lab launches its global campaign, “Saw This, Made This” in India on World Creativity Day. Featuring city-inspired art installations and crafted cocktail experiences, the initiative celebrates India’s diverse artistic heritage. BOMBAY SAPPHIRE’S Creative Labs aims to inspire creativity within oneself.

At its core, this endeavor is about drawing inspiration from the rich tapestry & natural art of India, captured by Rohan Shresthaa and reimagined by Klove Studio. This campaign aims, whether it’s the iconic landmarks or the serene landscapes, there exists a wellspring of creativity waiting to be tapped into.

“At BOMBAY SAPPHIRE Creative Lab, we believe creativity isn’t a privilege for the few, it’s a spark waiting to be ignited in everyone. This campaign is rooted in that idea – that inspiration can be found anywhere, in anything, waiting for the right eye to see it and demonstrates the brand’s continued commitment to creativity, both inside the cocktail glass and beyond.” – Mahesh Kanchan says, as the Marketing Director, BOMBAY SAPPHIRE Creative Lab.

Rohan Shrestha embarks on a journey across India, not as a tourist, but as a creative hunter. He captures the beauty of Taj Mahal and delves deeper, seeking the vibrant nightlife along Mumbai’s Queen’s necklace. Even Goa’s Parra Road, known for its tall Palm trees and the pink-bloomed flowers of Bengaluru’s Cubbon Park, is seen through Shrestha’s unique lens, showcasing a kaleidoscope of colors and textures, waiting to be reimagined.

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“Saw this, Made This presented a unique opportunity to push my boundaries and explore uncharted creative territories. With these experiences I discovered a wellspring of inspiration. Stepping outside one’s comfort zone can be truly transformative, and this project is a testament to the power of embracing new challenges for me.” – Photographer Rohan Shrestha, Further adds.

Meanwhile, within the walls of Klove Studios, a different kind of magic unfolds. Prateek Jain and Gautam Seth from Klove become the ‘makers’ in “Saw this, Made this’, reimagining Rohan’s vision into stunning art installations. This intriguing collaboration promises to redefine how we see the world around us and the potential to create extraordinary art hidden within.

“For this campaign, we envisioned a lighting experience that mirrored the brand’s spirit of exploration and discovery. We aimed to create an atmosphere that sparked curiosity and ignited creativity, just like the BOMBAY SAPPHIRE Creative Lab itself”, Says Prateek Jain and Gautam Seth, Founder and Creative Directors, Klove Studio.

Through this fusion of vision and craftsmanship, BOMBAY SAPPHIRE Creative Lab reaffirms its commitment to fostering a global community where inspiration knows no boundaries. The essence of India’s cultural landscape is brought to life in a symphony of creativity and ignites a chain reaction of innovation, proving that the potential to create art lies within us all. As the journey continues, may it serve as a beacon of inspiration and reminds us that within every moment lies the potential for extraordinary creation.