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Tag: Scott Levine

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Brightcove Integrates New AWS-Powered Generative AI Solution to Enhance Its Award-Winning Customer Servi

May 4, 2024 by Sujata 0 Comments #Brightcove, #Matt Garman, #Scott Levine

May 4, 2024 Boston, United States
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today shared it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS). Using its own public documentation, product, and release notes, Brightcove is leveraging the new assistant internally for real-world use cases applicable to the media and entertainment technology sector. Brightcove is tapping into the technology to build a program to equip its global services and customer success team to further bolster its award-winning customer service.

As an early adopter of Amazon Q, Brightcove has launched the “Brightcove Expert Bot,” an AI-powered chatbot embedded into the internal tools, as a new resource for the customer and product support teams. Streamlining its customer support processes enables employees to quickly and effectively find relevant information, solve technical cases, analyze support requests, summarize support tickets, and use those results to help recommend the best solutions to meet their customers’ needs.

“Our customer success team is at the heart of our business. Their unmatched service and unparalleled support have earned them the Support Staff Excellence Certification by TSIA for ten years in a row,” says Deb Richards, EVP of Global Customer Success at Brightcove. “With the new AI expert chatbot resource, we are finding new ways to empower the team to automate timely tasks, find answers faster, and make a difference in the quality of support we provide our global customers.”

Brightcove’s use of Amazon Q on AWS marks a significant step in the company’s commitment to innovation and increasing efficiency by leveraging artificial intelligence. Brightcove is strategically collaborating with leading experts and organizations known for their dedication and expertise in AI to find new ways to super-serve its global base of media and enterprise customers.

“We view generative AI technology as a game-changer for internal operations and customer-facing workflows. As the technology improves our internal processes, we are developing ways to implement AI across our product portfolio to enhance the Brightcove experience,” says Scott Levine, Chief Product Officer at Brightcove. “AWS has been a great partner in allowing us to test, fine-tune, and launch this technology. They built Amazon Q in an easy way to deploy and manage while prioritizing security to minimize risks.”

“Brightcove and AWS share a commitment to innovating on behalf of customers,” said Matt Garman, senior vice president of Sales, Marketing, and Global Services at AWS. “With Amazon Q, Brightcove is harnessing the power of its data platform and generative AI on AWS to improve customer service and experiences while enabling its teams to work more productively and efficiently.”

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Brightcove Launches Cloud Playout 2.0, Providing One Experience for Media Companies to Create, Distribute and Monetize Linear Channels

Apr 1, 2024 by Gayathri Pariti 0 Comments #Brightcove, #Brightcove’s Cloud Playout 2.0, #electronic program guide, #Scott Levine

Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, announces the launch of Cloud Playout 2.0, offering customers new ways to create linear channels, monetize their media, and streamline their workflows in one platform.

Brightcove’s Cloud Playout 2.0 allows users to leverage their existing content catalog and live streams to build a channel in minutes. The enhanced Cloud Playout includes a linear scheduler to create an electronic program guide (EPG), which can be displayed on apps and FAST platforms. Once a channel is built, media companies can operationalize the distribution of their linear channels to owned-and-operated (O&O) properties or FAST platforms. Managing this end-to-end experience within the Brightcove platform allows media companies to optimize their content with first-party data and analytics and control their ad monetization.

“Cloud Playout 2.0 gives media companies an efficient way to grow reach, increase engagement, and monetize their content,” said Scott Levine, Chief Product Officer at Brightcove. “This expansion creates a centralized platform for driving new business models, content windows, and experiences, allowing our customers to save time, money and resources. Cloud Playout 2.0 works with our leading monetization and insights tools to ensure every stream drives business value and enables our customers to delight their audience.”

Cloud Playout 2.0 helps media companies with:

  • Reach and Engagement: Create channels on their owned websites and apps to increase viewer engagement and extend their reach by delivering those channels to new audiences and markets with FAST aggregators.
  • Monetization: Adapt their monetization strategy across channels to increase revenue with a multi-tier approach, including Brightcove’s
  • Server-side ad Insertion (SSAI) to manage ad placement durations and bypass inconvenient ad blockers without diminishing quality and the user experience with issues like prolonged buffering.
  • Ad Monetization service to maximize ad revenue through full-stack or unsold ad inventory.
  • Free, ad-supported (FAST) channels to reach new audiences and drive viewers to subscription VOD catalogs to explore new releases and premium content.
  • Test and iterate ad rules across channels in minutes to improve revenue.
  • Efficiency: Create efficient workflows that run schedules in one platform. Customers can create and manage complex schedules for their channels while offering a VOD streaming service and live events through one platform. The linear scheduler enables users to easily search, add assets and channels, and see potential conflicts. From there, customers can convert schedules into an EPG to keep audiences up to date on the latest content.
  • Insights: Cloud Playout 2.0 works with Brightcove’s insights and analytics solutions so media companies can assess viewing habits and content performance to inform their programming and promotion strategies.