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Tag: WinZO

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WinZO Launches BOSS: India’s Largest Gaming Talent Mentorship Program

Sep 3, 2024 by Sujata 0 Comments #Gaming Talent Mentorship Program, #WinZO

Mumbai, 3rd September 2024: WinZO, India’s largest social gaming and interactive entertainment platform, has launched its flagship talent mentorship program, Battle of Super Scholars (BOSS). This initiative, in partnership with India’s top six B-schools— IIM Bangalore, IIM Ahmedabad, IIM Calcutta, IIM Lucknow, FMS Delhi, and ISB—aims to mentor the nation’s brightest minds, empowering them to drive India’s leadership in tech innovation, boost IP export-led growth of the sector, and firmly place India among the top global gaming markets.

Through the BOSS program, WinZO aims to inspire young product and tech talent to pursue entrepreneurship in gaming and solve the frontier challenges facing the sector. In the process, India’s gaming sector can become a $60 billion opportunity and increase employment by 20 times, resulting in creation of over 2 million jobs. BOSS is cultivating and investing in India’s talent as the country’s best-in-class digital infrastructure and rich stories, combined with its talented workforce, have the potential to make India the leading global gaming market by revenue share. The Hon’ble PM also highlighted India’s heritage, skilled workforce, and digital infrastructure as a means to make India the leading global gaming market in his 78th Independence Day address.

The BOSS program saw participation from about 2,000 students in teams of two, providing them with mentorship from gaming industry experts. The program’s projects focused on innovating traditional gaming formats, exploring new monetisation models in global gaming, and disrupting the global market through expansion of Indian companies. Participants either developed gaming products for the international market or conducted comprehensive market entry studies for WinZO’s strategic expansion, thus strengthening India’s gaming industry exports. Winners received a scholarship worth Rs 50 lakh and an option to join WinZO to deepen their interest and expertise in gaming. This initiative underscores WinZO’s commitment to fostering innovation and entrepreneurship among India’s brightest minds, aiming to build consumer tech products that are “Made in India, for the World.”

“At WinZO, we envision a future where India creates a globally competitive consumer tech company and exports Indian intellectual property to the international market. We believe that skilled talent capable of solving real-world challenges is essential for the growth of India’s technology ecosystem to go global. The concept of WinZO BOSS was born from this belief. Through this platform, we aim to tap into and invest in the top talent from India’s premier institutes early on, equipping them to tackle business challenges head-on. We are confident that these young minds will bring forward innovative ideas that will form the foundation of India’s burgeoning sectors,” said Paavan Nanda, co-founder, WinZO. “Our commitment to showcasing Indian entrepreneurship, both domestically and globally, remains steadfast. India has all the right ingredients to become a global tech powerhouse. The students we see now will revolutionize the gaming industry, shaping its future not just in India, but also across the globe,” he added.

“We’re incredibly thankful to WinZO for providing us with this real-world experience of building in the gaming space. Our mentors helped us think outside the box, pushing us to delve deeper into the problem and offer innovative solutions. This drive led us to quickly develop a product prototype that serves as a strong proxy for a real app,” said Sanket Gaggar and Snehanshu Mishra, winners of the program and students of IIM Bangalore.

The global online gaming market has surpassed $300 billion, with a user base exceeding 3.3 billion. India, with approximately 600 million users, constitutes 20% of this user base and accounts for 17% of global gaming app downloads. However, India’s share of the global market remains disproportionately low. In closing the gap between its market share with its user base, India could potentially capture a $60 billion opportunity by 2034. Currently, India’s 1400 gaming companies using sophisticated technologies like AI, blockchain and VR have generated over a lakh skilled jobs and have increased the sector’s market size to $3 billion.

WinZO’s philosophy has always been to democratise entrepreneurship in India. The company has also collaborated with over 100 game developers, enabling them to reach 200 million users, primarily non-English speakers who access the platform in over 14 languages, and to publish their games for international markets, with WinZO’s recent expansion to Brazil. The company recently entered into a strategic partnership with Fundação Getulio Vargas Escola de Administração de Empresas de São Paulo (FGV EAESP), Brazil’s premier educational institution, for research projects and to recruit local talent for the rapid expansion of India’s gaming innovation in the LATAM market. It has also conducted two editions of Bharat Tech Triumph to pick the best gaming innovators for showcase and expansion in global markets on prestigious forums like Game Developer Conference (GDC), in San Francisco and Gamescom in LATAM.

WinZO continues to work closely with academic institutions to develop India’s talent for solving global tech challenges and conducting research in areas of strategic importance. The company has previously partnered with the Indian Institute of Technology-Delhi (IIT-D), Delhi Technological University (DTU), Netaji Subhash University of Technology (NSUT), and IIIT-D to develop open-source technology to protect internet users against cyber actors.

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WinZO ropes in Asia’s #1 Youtuber CarryMinati as its Brand Ambassador

Jan 19, 2022 by Gouri 0 Comments #CarryMinati, #Courtside Ventures, #Griffin Gaming Partners, #Kalaari Capital, #Maker’s Fund, #Pags Group, #Saumya Singh Rathore, #WinZO

Mumbai, 19th January 2022 – India’s largest interactive entertainment platform, WinZO has roped in Asia’s #1 independent content creator Ajey Nagar who goes by the alias ‘CarryMinati,’ as its’ brand ambassador. Being the frontrunner of the social gaming community, the New Delhi-headquartered interactive social gaming startup seeks to leverage its’ robust foothold within the gaming community in India with this strategic partnership. 

As a part of this strategic collaboration, the content creator will generate gaming-centric content that is interactive, unique, and relatable for WinZO exclusively on his streaming channel ‘Carryislive’ and a solo integration on his primary YouTube channel ‘CarryMinati’. The fast-rising digital phenomenon that enjoys a massive cumulative fan following of over 50 million for his inimitable comic skits and rib-tickling roasting videos, will complement WinZO’s massive reach across 75 million users and its diversified offerings across 6+ formats in 12 vernacular languages.

According to the latest industry reports, the Indian gaming industry is generating over $1.5 billion revenue and is expected to exponentially grow to be a trillion $ industry by 2025. The main driver of the growth has been driven by affordable internet connectivity and a rise in the penetration of smartphones, backed by an increased focus on vernacular and socially relevant content. Interestingly, approximately, one in every five mobile game downloads worldwide is from India. Ahead of markets such as the U.S. and Brazil, India was the leading country for the first half of 2021, reaching 4.8 billion downloads.

Hailed as one of the key innovators in the advent of the digital community of India, CarryMinati stands firm at a 50 million-plus collective digital following. With an unmatched aptitude within the roasting and live gaming genre, he continues to remain undefeated in retaining his title of the most subscribed YouTuber in Asia and India. 

 The 22-year-old Delhi-based YouTuber, streamer, gamer, and rapper CarryMinati states, “I am excited to partner with WinZO. India is at the epicentre of a swiftly growing trillion-dollar global gaming opportunity. The country is the largest market for mobile games, contributing to nearly 40% of the worldwide downloads, which speaks volumes about the untapped potential of the social gaming community. Considering there is a similarity in WinZO’s and my core competencies and brand values, I would like to create multiple avenues via this partnership to connect people from the remotest parts of the country through culturally relevant and relatable content. It is important that visionaries in the marketplace join hands to discover and develop this untapped industry to build a robust ecosystem.”

 Speaking on the association further, Saumya Singh Rathore, Co-Founder, WinZO expands, “India is fast emerging as a critical market for interactive entertainment on the global grid. Gaming is also rapidly evolving and isn’t limited to only playing anymore. The advent of live streaming and community engagement has resulted in the evolution of a 360-degree gaming ecosystem, which CarryMinati has been at the forefront of. We are thrilled to have him on board. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat.”

This announcement comes shortly after WinZO’s recent partnership with Ranveer Singh starrer Bollywood film ‘83’ as the official sports brand partner. As a part of its brand development exercise, WinZO has also secured the principal sponsorships for two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates. The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s Global Chief Creative Officer, Piyush Pandey with an aim to establish itself as the preferred destination for interactive entertainment for every household of ‘Bharat’. Founded in 2018 by second-time entrepreneurs Nanda and Saumya Singh Rathore, the company has so far raised $100 million. It is backed by global gaming and entertainment investment funds including Kalaari Capital, Griffin Gaming Partners, Maker’s Fund, Courtside Ventures and Pags Group.

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WinZO Collaborates with Ranveer Singh’s upcoming movie 83

Dec 20, 2021 by Gouri 0 Comments #83, #Ranveer Singh, #Sameer Chopra, #Saumya Singh Rathore, #the Indian team, #WinZO

India’s largest vernacular game tech company, WinZO announced its collaboration with the upcoming Ranveer Singh starrer Bollywood film, ‘83’. Produced by Deepika Padukone, Sajid Nadiadwala, Reliance Entertainment and Phantom Films, the film features leading Bollywood actors Ranveer Singh, Deepika Padukone and Pankaj Tripathi among others. Resonating with the common values of competing, performing and winning, the film chose to collaborate with WinZO as their official brand partner and will help bring together billions of Indians from across the country to experience the thrill and excitement of winning.

The movie depicts the inspiring roller coaster journey of the Indian team, considered as an underdog in the 1983 Cricket World Cup tournament, competing ferociously and eventually beating the best teams to clinch the coveted cup. The kick of winning at Lord’s in 1983 is still fresh in the minds of all the Indians and cricket enthusiasts in the country. This win played a pivotal role in shaping the cricket landscape in the country. Similar to 83’s kick of winning, users can experience the same excitement and thrill of winning by participating in 100+ games across 6+ engaging formats offered by WinZO.

As an interactive entertainment brand, WinZO focuses on celebrating competition among 65M+ registered users, allowing them to experience the thrill of small yet powerful winning moments in their daily lives. The collaboration will see WinZO launch a nationwide multi-modal co-branded TV commercial featuring the Bollywood superstar Ranveer Singh.

The TVC will be showcased across platforms including TV, OTT, Digital and social media, where the actor guides audiences to experience the kick of winning by playing more than 100 games available on the WinZO platform. To celebrate this association, WinZO is facilitating its users a golden chance to meet Ranveer Singh and other cast members. Users will also stand a chance to win free movie tickets and memorabilia such as autographed cricket bats and jerseys.

Speaking on the occasion, Saumya Singh Rathore, Co-founder, WinZO said, “We are thrilled about the association with the movie, 83. The historic win at Lord’s is a day that changed the mindsets and temperament of an entire nation. It reinforced the belief of competing against the best in the world and still emerging victorious, even with limited resources. This mindset is synonymous with what we as a company want to promote amongst our users – the winning spirit. Being the leaders in this space, we see this collaboration with the powerhouse Ranveer Singh as a fitting one.”

Sameer Chopra, Head of Marketing, Reliance Entertainment added, “With this collaboration, we intend to reach out to all the young movie fanatics and game lovers. We are thankful to team WinZO for giving us this platform and opportunity to collaborate. WinZO’s association will make this celebration all the more special and grander by giving Indians another chance to reminisce and experience this remarkable win.”

As a part of bolstering its brand visibility, WinZO also recently inked principal sponsorships for two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates. The company has been aggressively investing in aiding the game-tech ecosystem by supporting and engaging with game developers, studios, players, game streamers, and talent amongst others.