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Tag: Wonderchef

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Unicommerce to Power Wonderchef’s Ecommerce Operations

May 2, 2024 by Sujata 0 Comments #Annual Recurring Revenue, #Kapil Makhija, #Ravi Saxena, #Wonderchef

New Delhi, 01 May 2024: Wonderchef, a leader in home appliances and cookware has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms to power its e-commerce operations. The partnership aims at streamlining Wonderchef’s e-commerce supply chain and enhancing the post-purchase experience for its end customers.

Wonderchef has deployed Unicommerce’s multichannel order management system to automate order processing across its brand website and online marketplaces. This will allow Wonderchef to enable seamless and faster order processing, with increased accuracy. The system will also enable Wonderchef to effectively manage its return orders, thereby reducing its operational costs.

With continuous addition of newer products, the brand has been witnessing higher demand for its products and the integration of Unicommerce’s technology will enhance its post-purchase operations, leading to increased customer satisfaction.

Focusing on enhancing its distribution strategy, Wonderchef has embedded Unicommerce into its technology stack for smoother order processing. Talking about its strategy moving forward, Ravi Saxena, Founder & CEO of Wonderchef said, “We have a clear vision with technology leading our way in our distribution channels. With the help of Unicommerce’s reliable platform, we are confident of being ahead of the competition as our innovative products are already seeing good traction in Indian as well as overseas markets. Our e-commerce supply chain has been strengthened, which will ultimately lead to improved customer loyalty as moving forward.”

Speaking about the partnership, Kapil Makhija, MD & CEO of Unicommerce said, “The e-commerce market in India is witnessing growth across the kitchenware segment and with this partnership, Unicommerce is committed to enhancing the post-purchase experience for Wonderchef’s customers. With their innovative products and a strong distribution strategy, Unicommerce’s platform will work as a catalyst in driving their e-commerce operations.”

Unicommerce is India’s largest e-commerce enablement SaaS platform in the transaction processing layer, in terms of revenue for the financial year concluded March 2022. The company’s suite of SaaS solutions enables end-to-end management of e-commerce operations for brands, retailers, marketplaces and logistics service providers. The company has a consistently growing Annual Recurring Revenue (ARR) and Revenue. As of quarter ending September 2023, Unicommerce has achieved a 750 million+ Annual Transaction run-rate, serving over 3500 customers, managing 8000+ warehouses, and processing orders from 1900+ stores through its platform.

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Wonderchef Unveils Chef Magic: All-in-one Kitchen Robot

Apr 8, 2024 by Gayathri Pariti 0 Comments #Chef Magic, #Kitchen Robot, #Mumbai, #Ravi Saxena, #Wonderchef

Mumbai: 08 th April 2024: Wonderchef, an industry leader in premium kitchen appliances, today announced the launch of Chef Magic, an innovative, all-in-one kitchen robot designed to transform the home cooking experience with fully automated cooking processes. The device has 100’s of pre-loaded recipes, which can be chosen at will from the smartphone-like touchscreen. Chef Magic then guides the user about which ingredient to add, weighs the ingredients, and performs all cooking functions like mixing, chopping, steaming, sautéing, blending, frying, stirring, and kneading.

Chef Magic Launch

 Ravi Saxena, Founder and CEO of Wonderchef said, “We are confident of achieving INR 200 crore in sales from Chef Magic in 3 years. This product will be leveraged strategically to further strengthen our foothold in overseas markets and we will be servicing the global markets from June this year. There is already a tremendous demand from Indians living abroad and from parents in India whose kids are abroad. The 120-volt machine for North America has also been developed and would be made accessible in the USA and Canada. All machines will keep getting regular recipe updates.”

 He continued, “Chef Magic is a connected device. We will keep the machine active and the experience exciting by adding fresh recipes every week as per customer preference. These new recipes can be downloaded by our customers simply by connecting the machine to their Wi-Fi for a few moments.”

 Developed for Indians worldwide, Chef Magic comes with over 200 pre-loaded recipes by Chef Sanjeev Kapoor that cover not only popular Indian delicacies but also vegan, Jain, Continental, Thai, Chinese, Italian, Mexican, and many other global cuisines. Considering Wonderchef’s focus on health, it has also partnered with renowned nutritionists to develop diabetic-friendly, heart-healthy, and gut-friendly recipes.

 “We have realized there is a massive gap between the kind of food people want to eat and what they can conveniently make at home,” explained Mr Saxena further. “Chef Magic bridges that gap by putting professional-level cooking capabilities into the hands of our customers. Our mission has always been to develop intelligent solutions that make cooking accessible and enjoyable for everyone at home. With Chef Magic, we’ve raised the bar by merging cutting-edge engineering with world-class culinary expertise to create a product that empowers everyone to cook at home like never before.”

 Chef Magic comes with state-of-the-art hardware and technology, such as an in-built weighing scale for precision, 360° induction heating for faster and even cooking, an intuitive touchscreen interface for easy access, a customised mobile app, separate blades for chopping, kneading, whisking and stirring, an all- in-one smart jar, 2 sets of steamers, and a patented cleaning tool that enables automated cleaning of the machine within 3 minutes. It is covered by an industry-leading 2-year doorstep warranty. Chef Magic exemplifies Wonderchef’s steadfast commitment to culinary innovation and its vision of elevating the at-home cooking experience through intelligent design.

Chef Sanjeev Kapoor said, “Indians suffer from lifestyle diseases like obesity, heart trouble, and diabetes. Our food is complex, and youngsters take the easy path of ordering outside food. Regular consumption of outside food is terrible for health. Chef Magic has made Indian cooking not only easy but automated at home. At Wonderchef, we are working towards a healthier India.”

 With its mobile app, users can operate Chef Magic remotely with unparalleled freedom. They need to be in the kitchen just to put the ingredients. As the machine cooks the food, the progress can be tracked on the mobile while the user may relax with friends in the living room or work on their laptop or play with the kids. Chef Magic not only empowers everyone to cook, it gives them complete freedom. The machine also allows users to create their own recipes and store them on the device. This way the family’s heritage recipes can be saved forever. This machine, loaded with legacy recipes, can be given to kids as they go to study or to set up their own homes.

 The Chef Magic ad film promoting gender equality has gone viral globally and is being appreciated as one of the finest ad films of recent times.