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Tag: Zepto

Zepto promotes Devendra Meel to Chief Business Officer

Mumbai, 12th July 2024: Zepto, India’s fastest growing consumer internet company, proudly announces the elevation of Devendra Meel to the Chief Business Officer, effective July 2024. In this pivotal role, Devendra will spearhead category management and foster brand partnerships, ensuring optimal assortment, pricing, availability, and growth of all core categories on the platform.

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Aadit Palicha, Co-founder and CEO, Zepto, shared, “Devendra has had an incredible run at Zepto. After joining us a year ago, he played a key role in scaling our advertising business to hundreds of crores in revenue and, more importantly, built out Zepto Pass end-to-end: from an idea to 5M+ subscribers today. Devendra has executed like an entrepreneur and treated Pass like his baby, working tirelessly 6-7 days a week with the Pass team to make the economics sustainable, and brought the whole company together to get Pass launched in record time.”

Reflecting on his new role, Devendra Meel shared, “Having a front-row seat in a company poised to redefine Internet India is the opportunity of a lifetime. I am deeply committed to this mission and will bring all my energy and dedication to it. Zepto’s meritocratic, fast-moving environment offers high-stakes challenges and the potential for 10X career growth.”

“For those excited by such prospects, our business team is actively hiring across various roles,” Meel added.

Devendra’s journey at Zepto has been marked by transformative initiatives and a strategic vision that aligns perfectly with the company’s ambitious growth plans. His elevation to CBO underscores Zepto’s commitment to fostering internal talent and driving continuous innovation. Prior to Zepto, Devendra, an IIM-Bangalore graduate, led special initiatives at Zomato and Jio.

Zepto Just Made Monsoons Better

Mumbai, July 10th, 2024: Zepto, India’s fastest-growing consumer internet company, is delighted to announce the launch of its new monsoon feature, designed to bring extra joy to your rainy days. This feature introduces quick bundles of monsoon love that go live in an area when it rains: when you order tea, you’ll get a nudge to make it a binge-worthy monsoon with a pakoda mix or Maggi. Over 150 such bundles, along with Buy One Get One offers (BOGO), have been made live on the app to delight our customers and provide them with their perfect monsoon fix—because chai and pakodas hit different during the monsoon.

This exciting feature was inspired by a recent interaction shared by one of our valued customers, Yash Challani. Yash’s LinkedIn post showcased his delightful chat with Zepto’s customer care, where the recommendation of chai and pakoda for the monsoon received immense love from fellow like-minded Indians. The post quickly gained traction, garnering love from over 250 people and catching the attention of our CEO and Co-founder, Aadit Palicha.

True to Zepto’s 10-minute magic, Aadit promptly responded to this customer love by launching the monsoon feature on the app. Within 24 hours of Yash’s post, the feature was live, exemplifying Zepto’s commitment to swift innovation and customer delight.