Archive: April 27, 2023

Max Protein Launches ‘Protein Police’ Campaign featuring Kartik Aaryan to promote Protein Snacking Without Cheating

India, 25th April, 2023: Leading protein-snacking brand, Max Protein unveils its new TVC campaign, ‘Protein Police’ featuring their brand ambassador, Bollywood Superstar Kartik Aaryan. The campaign aims at promoting protein snacking as a healthy lifestyle choice that doesn’t require compromising on taste or convenience. Through this campaign, Max Protein is redefining the concept of snacking by encouraging consumers to make healthier snacking choices and spreading awareness about the brand’s protein-rich snack products.

The concept of “Protein Snacking Matlab No Cheating” emphasizes on the fact that there’s no need to cheat on your health goals as Max Protein’s products are not only high in protein but also delicious and satisfying. The use of the word ‘cheating’ implies that snacking options may not be as healthy and can be seen as indulgences, whereas protein snacks provide a better alternative. The campaign’s creative concept uses humour and relatable situations to engage with the audience and highlight the importance of choosing healthier snacking options. Kartik Aaryan’s quirky, humorous persona, popularity and relatability with the masses make him the perfect fit to resonate Max Protein’s messaging with their audience.

This campaign targets a younger demographic, including millennials and Gen Z, to create a behavioural change in their snacking choices by steering them towards a high-protein snack option that is also convenient and tasty. Max Protein wants to bring about a lifestyle revolution by inspiring and encouraging people to make protein snacking a part of their daily routine and take a step towards a healthier, more fulfilling life.

Commenting on the campaign, Mr. Vijay Uttarwar, CEO, Naturell India (Max Protein), said, “At Max Protein, we believe that snacking shouldn’t be about compromising on taste or health. We strive to provide our consumers with the best of both worlds, and that’s what sets us apart. With the launch of our Protein Police campaign, we aim to not only create a new category of snacking but also start a conversation about the importance of protein in our diets. Our partnership with Schbang, as our mainline agency, has been instrumental in bringing this vision to life. As we continue to innovate and disrupt the world of snacking, we remain committed to providing our consumers with delicious and nutritious options that they can enjoy guilt-free.”

Mr. Manish Kinger, Executive Creative Director, Schbang Delhi said, “The brief was simple, let’s disrupt the world of snacking while positioning Max Protein as a tasty and high-protein go-to snack. In this objective to start a new conversation, we saw an opportunity to create a whole new category of snacking, and ‘protein-snacking’ was born. To deliver the truth of ‘Protein-snacking Matlab no Cheating’, we created Protein Police. This behavior change Police exists to convert snacking occasions into self-reflection occasions, nudging the audience to look for protein in their snacks and indulge in protein-snacking instead. This film is one of the many protein-snacking interventions that we will be introducing under the universe of Protein Police.”

Commenting on the same, Mr. Ravinder Varma, Brand Manager, Naturell India (Max Protein), said, “At Max Protein, we are thrilled to introduce our latest campaign, Protein Police, with the Superstar Kartik Aaryan as our brand ambassador. With this campaign, we aim to bring awareness to the importance of protein snacking and position Max Protein as the daily high-protein snacking option with a clear communication message of “Protein Snacking Matlab no Cheating.” Through a mix of ATL & BTL channels, including digital, retail, social media, hoardings, PR, and events, we are confident that this campaign will make a strong impact on our target audience. Entire team has done an excellent job in bringing the campaign to life, and we are excited to see the results it will bring for our brand.”

The campaign will be featured on various media channels, including digital platforms like YouTube and Instagram, as well as outdoor advertising such as hoardings. Additionally, the campaign will have a strong presence in PR and other channels like WhatsApp, Emailers, and CRM. Other potential media channels the brand is looking at exploring are connected TV and audio ads, events like marathons, college events, gym events, expos, and more. This impactful ad film has been conceptualised and produced by Schbang Motion Pictures and directed by Rajat Mehtani.

Campaign Link – https://www.youtube.com/watch?v=RmRvujMSBzI

St. Louis Area Diaper Bank Hosts Second Annual Benefit Concert

Local nonprofit to raise funds for its diaper program.

(St. Louis, Mo., April 26, 2023) — The St. Louis Area Diaper Bank will host its second annual Fantastic Father’s Benefit Concert on Thurs., June 8 from 7 to 9:30 p.m. The fundraiser will be held at the Zack Theater located at 3224 Locust St. Proceeds will benefit the nonprofit’s diaper program.

The concert will feature JAM: Jackson & MARS, a high-energy live band and production that showcases Michael Jackson and Bruno Mars. The band includes a Michael Jackson impersonator plus Bruno Mars’ look-alike who will perform 40 songs spanning 40 years. The evening includes drinks, hors d’oeuvres, a silent auction and raffle,

This year the St. Louis Area Diaper Bank – through a network of 70 community organizations, educational and health partners serving low-income families – will distribute 4.1 million diapers to more than 70,000 families in the St. Louis region.

Founded in 2014, the St. Louis Area Diaper Bank provides diaper and period supply access to the region’s low-income families, as well as raises community awareness about the causes and consequences of diaper need and period poverty. The nonprofit is a member of the National Diaper Bank Network and its sister organization Alliance for Period Supplies, a nationwide nonprofit dedicated to eliminating diaper need and “period poverty” in America. The period supply program ensures access to menstrual hygiene products, which allows full participation in daily life with dignity.

The period supply program distributes period supplies through community partners and advocates for the elimination of “period poverty”. This year the period program will distribute 1.1 million period products. Two-thirds of low-income women in St. Louis cannot afford menstrual hygiene products, with 46% of low-income women having to choose between food and period supplies.

General admission tickets are $65 per person, and the VIP experience – which begins at 6 p.m. and includes a pre-show open bar and hors d’oeuvres – is $115 per person. For more information about the fundraiser and sponsorship opportunities, call (314) 624-0888 or visit their website.

Zaggle Honoured as the Best B2B Payment Solution Provider of the Year at the 10th Payments Industry Awards 2023

Mumbai, 25th April, 2023: SaaS FinTech company Zaggle a leading player in Spend Management is conferred with the award for the Best B2B Payment Solution Provider of the Year at the esteemed 10th Payments Industry Awards 2023, organized by Kamikaze B2B Media.

This prestigious accolade underscores Zaggle’s unwavering commitment to innovation and excellence in the financial technology sector. The firm’s cutting-edge, customized solutions catering to the varied requirements of businesses across industries in the payment space demonstrate Zaggle’s dedication to enhance the overall payments experience and empowering businesses to optimise their payment management.

Avinash Godkhindi, MD and CEO, Zaggle, stated: “We are incredibly grateful and humbled to be acknowledged as the Best B2B Payment Solution Provider of the Year. This award serves not only as a testament to our team’s persistent efforts, passion, and dedication, but also reflects our steadfast commitment to enhance the value to our clients, and bringing cutting edge solutions in the field of spend management. At Zaggle, our goal is to consistently innovate and provide advanced solutions that cater to the unique requirements of businesses in the rapidly changing payments landscape. This accomplishment fuels our motivation to keep pushing the boundaries of SaaS and FinTech and support our clients in streamlining their end-to-end payments management and maintaining their efficiency in the marketplace.”

Zaggle is a frontrunner in spend management, offering a differentiated value proposition and a diversified user base. The company operates in the business-to-business-to-customer segment, standing out as one of the few uniquely positioned players with a wide range of financial technology products and services.

Zaggle has one of the largest number of issued prepaid cards in India in partnership with select banking partners, which accounts for 12.7% of the country’s total prepaid transaction value. Zaggle also offers a diversified portfolio of software-as-a-service, including tax and payroll software, and maintains a broad touchpoint reach.

Payments Reloaded 2023 is a unique platform designed for diverse organizations that are driving innovation & delivering value through new solutions & services and employing these offerings to meet their business needs and transact with their customers. The event brings together industry leaders and professionals to discuss current trends, future developments, and innovative solutions that shape the payments landscape.

The conference and awards ceremony was presided over by a high-profile Jury of distinguished industry professionals, who formulated the conference’s strategic content and selected the award winners. The distinguished award ceremony took place at Taj Lands’ End, Mumbai, where Mr. Avinash Godkhindi, MD & CEO of Zaggle, accepted the Award on behalf of the company.

Mobavenue builds ‘OTT Communities’ for leading OTT players to boost subscription

Mumbai, April 25, 2023: The popularity of Netflix’s documentary “The Elephant Whisperers” has been evident both before and after its Oscar win, highlighting the ability of OTT platforms to build communities of viewers. This also emphasizes the significance of advertising strategies, especially programmatic advertising, in driving subscriptions.

The OTT industry is still in its customer acquisition and retention stage. Using programmatic user acquisition and unique targeting methods, Mobavenue, a leading adtech and martech company, has helped OTT brands drive paid subscriptions, views, and retention.

All major OTT players are investing in original content and, in some cases, live sports streaming. Streaming services allow users to pay for only the content they wish to watch without committing to expensive long-term contracts. As a result, users can access quality sports streaming at competitive prices.

“We have seen streaming companies buying exclusive rights with popular sports such as cricket and football. The rise of these digital streaming giants breaking into the market will bring significant changes in audience behaviour. With more people now able to access quality streaming at an affordable price, there is no doubt that streaming giants will go big in 2023,” said Tejas Rathod, Co-Founder and Chief Operating Officer, Mobavenue Media Private Limited.

The OTT market yet faces unique challenges, which require unique solutions too. In general, not everyone would continue paying for several memberships for an extended period. Although OTT brands are coming up with more affordable subscription plans, password sharing is still a prevalent issue, especially among GenZ and Millennials.

“GenZ and Millennials are more likely to sign up when something interests them to watch and cancel the subscription once they no longer need to watch. With subscriber growth stalling, streaming businesses will invest more in subscriber acquisition and retention. Our expertise leverage OTT platforms with a full-funnel approach in acquisition, retargeting, monetization, and promotion,” added Tejas Rathod.

The OTT segment is likely to grow at a remarkable CAGR of 14.1 per cent to reach Rs 21,032 crore in 2026. Subscription services, which accounted for 90.5 per cent of revenue in 2021, are projected to account for 95 per cent of revenue by 2026, as per a report by global consultancy firm PwC.

Historic First 1-2 Finish for Jaguar TCS Racing in Berlin

Bengaluru, 25 April 2023 – The 43-lap race provided gripping racing from start to finish. Sam Bird lined up on the front row of the grid after making it through to the qualifying Duels finals. The Brit topped Group B with a time of 1.05.975 before going on to beat the Avalanche Andretti of Jake Dennis and the NIO 333 of Dan Ticktum but was pipped by the Jaguar-powered Envision of Sebastien Buemi in the finals.

Mitch Evans lined up P9 on the grid after he just missed out on the Duels by six-thousands of a second and finished fifth in Group A.

With the lead frequently changing in an action-packed E-Prix and in an effort to save energy, Mitch was able to carve his way through the pack, carefully avoiding the carnage along the way. Sam Bird took the lead of the race at the Tempelhof circuit on four different occasions and both drivers worked together to maximise efficiency. In total there were eight different leaders but Mitch took the chequered flag, with Sam Bird just behind him. In an energy critical race where the tow effect is strong, the Jaguar TCS Racing team executed a perfect strategy and the superior pace and efficiency of the Jaguar I-TYPE 6.

Jaguar TCS Racing remain third in the 2023 ABB FIA Formula E World Championship teams’ standings, closing the gap to Tag Heuer Porsche to just 26 points.

James Barclay, Jaguar TCS Racing Team Principal: “What a race! Our first 1-2 in the ABB FIA Formula E World Championship. With Sam on the front row and Mitch back in P9 we knew the race today would be all about a clever strategy. We needed to keep calm, work together and progress and that’s exactly what we achieved. Everyone put in a fantastic performance and these results don’t come without incredible effort from the whole team. It was an incredibly challenging race with the amount of overtakes and it was about making the right decisions at the right time, avoiding any issues and having a car that could achieve the result that we did today. I am so proud of all of the team, our first ever 1-2, some big points towards our championship campaign and we hope to score more solid points tomorrow. A 1-2 finish is something none of us will ever forget.”

Mitch Evans, Jaguar TCS Racing driver, #9: “It’s an incredible feeling to get back-to-back wins, particularly in Formula E where it’s so challenging. I needed a couple of good races and this is exactly what the team delivered today in Berlin. There is still a long way to go this season but the main thing is we’re back in the hunt. Both Sam and I are up there in the fight and we need to keep building on what we’ve achieved so far.”

Sam Bird, Jaguar TCS Racing driver, #10: “We’ve made history again today. It’s the best result Jaguar TCS Racing have ever achieved and it’s huge credit to all of the amazing people that work in this team. I feel like we’ve been working towards this for a while now but to get back-to-back double podiums feels incredible. We have a competitive package and it was very well executed by the team and we hope to fight for more points and podiums again tomorrow.”

Jaguar TCS Racing will compete in the ninth round of the 2023 ABB FIA Formula E World Championship in Monaco on 06 May 2023.