Gouri - Business News Week

business

End The Year with a Bang! Samsung Announces Lucky Draw Prizes Worth INR 4 Crore on Purchase of its Home Appliances

Dec 17, 2021 by Gouri 0 Comments #Home Appliances, #Lucky Draw Prizes, #New Year lucky draw, #Raju Pullan, #Samsung, #Tamil Nadu

Samsung, India’s largest and most trusted consumer electronics brand, has announced a New Year lucky draw contest on its range of home appliances to make the Christmas and New Year celebrations merrier.

Around 600 consumers buying Samsung Refrigerators, Washing Machines, Microwaves, Dishwashers and AirDressers from December 15, 2021 – January 26, 2022, will stand a chance to win Samsung AirDresser, Refrigerator or Microwave worth INR 4 crore.

All they need to do is register on the microsite and upload the invoice once their purchase is complete. The winners will be announced on four different occasions during the contest period. The contest participation is applicable on the purchase of Samsung Home Appliances from all leading retail stores across the country (except Tamil Nadu).

For consumers in Tamil Nadu, Samsung has introduced another contest wherein they need to enter a slogan on the microsite along with the invoice of the Samsung Home Appliance they have bought. 18 lucky winners from Tamil Nadu will be announced at the end of the promo period.

Additionally, consumers across India during the offer period can avail offers such as additional cashback up to 20% and EMIs starting as low as INR 990.

“As the year 2021 comes to an end, we at Samsung would like to help our consumers make the most of Christmas and New Year celebrations by rewarding them for their love and commitment for us. We have curated a unique contest aimed at providing them with an opportunity to upgrade their homes with premium technology and products from Samsung,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

business

Paytm expands Rent Payment services to include car and furniture rentals, wedding venue payment; announces cashback

Dec 17, 2021 by Gouri 0 Comments #car, #furniture rentals, #Rent Payment services, #wedding venue payment;Paytm

India’s leading digital ecosystem for consumers and merchants Paytm (1) (Owned by One97 Communications Limited) has today announced an expansion of its Rent Payment services to include new categories like car rentals, furniture rentals, wedding services like venue, catering and decor as well as guesthouse rentals and society maintenance. This is in addition to the already existing payment solutions for house rent, shop rentals, property deposit, token amount and brokerage fee.

Rent payments can be made directly to the beneficiary’s UPI ID for deposits on his/her bank account or by directly feeding the bank account details. While for the convenience of the sender, the company offers a vast range of payment modes including credit card, debit card, Paytm UPI, Paytm Postpaid (buy now, pay later) and net-banking.

The platform is also offering an assured cashback of up to Rs. 10,000 to users on rental payments through credit cards. In addition to this, new and existing users can also earn rewards from their credit card’s issuing bank for rent payments on Paytm. By referring a friend to use the rent payment feature, users also stand to win cashback points of 10,000.

Paytm spokesperson said, “Rent payments is an important category for us. The expansion of rent payments feature to include car, furniture rentals, wedding services payments is to accommodate more use cases and bring more convenience to households. With the wide variety of payment options on the Paytm app, users can pay their recurring rental expenses on time every month and also win exciting rewards alongside.”

With the Rent Payment feature, Paytm is enabling users to track & manage payments for all kinds of rental services from the same dashboard, enhancing the overall user experience and convenience.

Rent Payments on Paytm can be done in three simple steps. The user simply needs to select “Rent Payment” from the “Recharge & Pay Bills” section on the Paytm home screen. On the page, they need to fill in the beneficiary’s bank account number or the UPI ID to proceed. Next, they need to enter the amount and then select the payment mode (from credit card, debit card, Paytm UPI, Paytm Postpaid and net banking).

business

India can create a $11.4 billion market for Disabilities, Accessibility & Inclusion by 2030 impacting 98 million People with Disabilities & the Elderly, reveals report

Dec 17, 2021 by Gouri 0 Comments #Amit Bhatia, #Deendayal Disabled Rehabilitation Schemes, #Disabilities, #Divyangjan Swavalamban Yojana, #Elderly, #Shashaank Awasthi, #V-shesh

Although the governments have increasingly made all-around efforts to improve the lives and lifestyles of people with special needs or persons with disability (PWD) in recent years, as also the elderly, there is a lot that still remains to be done. Underlining the need for enormous investment and participation by the private sector, impact leadership champion and advocate Aspire Circle has come out with an insightful report advancing ten landmark ideas that can galvanise investment targeted at this segment and improve the lot of the PWDs in the country.

Titled “Investing for Impact: Disabilities, Accessibility & Inclusion”, the ten investment themes advanced in the report are as follows: Inclusive Hospitality, Travel & Tourism; Inclusive Financial Services; Accessible Mobility; Accessible Infrastructure; Equipment Manufacturing; Assisted Living; Digital Accessibility; Skill Development; Inclusive Education; and, Inclusive Online Marketplaces. The report has been put together by a team comprising some of the leading social entrepreneurs, impact investors, disability experts and academics.

This is the fourth in a series of reports produced by Aspire Circle, as part of a larger and overarching “Impact Future Project” to generate 100 Impact Ideas for India’s Inclusive Growth through India’s largest collaborative research initiative, involving over 200 experts, with the goal of shaping India’s Impact Economy.

“The return on disability movement is proving that it is not just moral, but attractive to serve people with disabilities and the elderly. Our top ten ideas will double annual DNI investments by 2030; taking the total market size to $11.4 billion, impacting 98 million Indians and creating 0.9 million jobs. The movement discards the notion that PWDs are a burden; asking society to save the pity party as evidence proves they are loyal employees and profitable customers.” said Mr. Amit Bhatia, Founder of Aspire Circle & Creator – Impact Future Project.

“At over 1 billion people, Persons with Disabilities are the single largest minority in the world (15% of world’s population). Yet there is no group as large as this which remains underserved and excluded from access to products, services and participation at large. This is largely due to inadequate understanding of important factors i.e. needs, market opportunity and Impact. IFP has rightfully identified the scale of opportunity in targeting this large underserved customer set and I am sure this effort will spur entrepreneurs and investors to look at this segment with a different lens.” said Shashaank Awasthi, Co-Founder V-shesh

India’s Rights of Persons with Disabilities Act 2016, Divyangjan Swavalamban Yojana and Deendayal Disabled Rehabilitation Schemes are some leading government initiatives. There is a need to elevate the Accessible India campaign to the same levels as Swachh Bharat Yojana and others.

business

Kia Carens, three-row recreational vehicle, debuts in India with six standard airbags across variants

Dec 16, 2021 by Gouri 0 Comments #family car, #Kia Carens, #recreational vehicle, #SUV, #Tae-Jin Park

Kia Corporation today launched the Carens during a world premiere event in India. The recreational vehicle (RV) is another made-in-India global product from Kia that brings the sophistication of a family mover and the sportiness of an SUV in one compelling package.

The Kia Carens, designed for modern Indian families, is a comfortable and spacious three-row seater with the longest wheelbase in its class. The car comes with a first in India Hi-Secure Safety Package as standard across all trims, which includes six airbags, making it one of the safest vehicles in India. The Kia Carens is also a connected car that comes with many class-leading features, setting new benchmarks in the industry.

“With its bold design, high-tech features, and industry-leading safety systems, the Kia Carens is set to create a completely new segment and industry benchmark for family vehicles,” said Ho Sung Song, President and CEO at Kia Corporation. “Kia is especially honoured to launch Carens in India, where new ideas and innovations are taking shape. We are confident that the Kia Carens will deliver meaningful experiences to modern families both in their daily and leisure life.”

Tae-Jin Park, the Managing Director and CEO, Kia India, said, “India is diverse, and the people here have different preferences. I believe this is the most exciting insight we tried to unlock while developing the Carens. It’s safe, feature-rich has artistry in its design, and is comfortable and classy; it packs everything a modern Indian family would want in their vehicle. The Carens, in all aspects, is another true customer-centric offering from Kia. The vehicle is all set to revolutionize and redefine family commuting, it is another game-changing product dedicated to our discerning Indian customers.”

The Kia Carens will be available in India as well as selected markets starting from the first quarter of 2022.

Key Highlights

The Kia Carens, with its bold design and class-leading features, leaves an everlasting impression on onlookers. Its dynamic and bold stance gives it an SUV-like road presence while incorporating versatility in its interior design.

The Kia Carens excite its customers with choice, offering both petrol and diesel powertrains combined with multiple transmission options, including the 7DCT and 6AT. The car also comes equipped with a plethora of practical features making life easy for patrons. From connectivity features, like the next-generation Kia Connect app, to flexible seating options and features such as the Sliding Type Seat Under Tray, Retractable Seatback Table, the rear door spot lamp and the bottle and gadget holder in the third row, the Carens literally redefines automotive practicality.

The Kia Carens are loaded with multiple class-leading features, which gives it an edge over existing family movers in India. Moreover, the car brings much-needed excitement in the three-row seater segment. This includes:

1. 26.03 Cm (10.25”) HD Touchscreen Navigation with Next Generation Kia Connect
2. BOSE Premium Sound System with 8 speakers
3. Cabin Surround 64 colour Ambient Mood Lighting
4. Smart Pure Air Purifier with Virus and Bacteria Protection
5. Hi-Secure Safety Standard Package – (6 Airbags, ESC+VSM+HAC+DBC+ABS+BAS, All-Wheel Disc Brakes Standard across all trims)
6. Ventilated Front Seats
7. Multi Drive Modes (Sport/Eco/Normal) linked with Ambient Mood Lighting
8. 2nd Row Seat “One Touch Easy Electric Tumble”
9. SkyLight Sunroof
10. Large Cabin Space led by Longest Wheelbase in the class

Design

The exterior of the Kia Carens embodies the company’s latest design philosophy – ‘Opposites United.’ The SUV-like exterior design shows the confidence and innovation of the Kia Carens. With edgy character lines and rich volume within its bold side profile, the design of the Carens results in a sporty yet sophisticated combination. The modern and high-tech design of the Carens is aimed at millennials, with eye-catching characteristics and unique aesthetics. The front shows a sporty and stable stance with high-tech details. The DRL in the headlamps is designed based on Kia’s new signature lighting concept – ‘The Star Map’. The horizontal chrome garnish in the upper grille and the frame-type chrome garnish in the lower bumper creates an impressive tiger face. SUV-like side profile, high front end with a pushed back A-pillar, and a straight roofline with optimum ground clearance makes it a capable recreational vehicle.

While the car looks sleek and dynamic with its slim DLO graphic, it also offers generous headroom as a multi-seater vehicle. At the rear, the combination lamp on the robust sections makes the Carens look wide and strong. The Star Map LED gives it a high-tech feel, and the three-dimensional chrome garnish adds to its sporty looks. Three new colours have been introduced on the Kia Carens – the mysterious Imperial Blue inspired by Azurite minerals; a low saturation Moss Brown for a unique look; and Sparkling Silver with metal particles that give the paint a sense of vitality.

The interior of the Kia Carens is based on the design pillar – ‘Joy for reason’ – which creates happiness through a combination of a warm and relaxing aesthetic. On the Kia Carens, these elements feel combined thanks to plenty of thoughtful styling details. In this respect, extensive research was undertaken by Kia on the lifestyle and requirements of Indian families.

The sophisticated interior features soothing colours, plenty of storage space with a layout designed to put all occupants at ease. The dashboard has a wide high-gloss black panel that accentuates the overall design, while the door trims look stylish and are uniquely designed for offering storage space. Inspired by aeroplane seats, all three-seat rows in the Carens combine comfort with aesthetics by matching materials, patterns and colours in an elegant manner. The centre switches are uniquely designed so that they highlight the smart experience the Carens offers. The second row is also packed with functionality, featuring Retractable Seatback Tables with an integrated cup holder and space to put tech gadgets, guaranteeing a pleasant journey experience. The interior of the Kia Carens also focuses on delivering practicality by creating multiple storage spaces for various needs and small but valuable convenience features.

The various Exterior and Interior design aspect of the car also consists of:
1. Crown Jewel Headlamps with Star Map DRL
2. Star Map LED Tail Lamps
3. R-16 – 40.62 (16”) Dual Tone Crystal Cut Alloy Wheels
4. Two-tone side door garnish
5. Chrome Rear Bumper Garnish with Diamond Knurling Pattern
6. Rear Skid Plate – Black Premium Hi-Gloss
7. Integrated Rear Spoiler with Hi-Gloss Black side cover
8. Rear centre fascia reflector – Connected type
9. Single Wing Type Air Vents Design with Premium Run Around Silver Garnish
10. Distinct Black High Gloss Dashboard

Safety Features

The Kia Carens is a true family car, offering a number of active safety features. The model comes with Hi-Secure Safety Package, a first in India. Included as standard across all trims of the Carens are six airbags, Electronic Stability Control (ESC), Vehicle Stability Management (VSM), Hill-Assist Control (HAC), Downhill Brake Control (DBC), Brake Assist System (BAS), Highline TPMS and All-Wheel Disc Brakes. While the ESC protects the car from the loss of traction, HAC and DBC let drivers confidently drive on uphill and downhill roads. Additionally, the VSM ensures occupant safety by offering stability to the car when the driver must perform sudden braking and turns. Continuing this focus on safety, the company has also offered Front-Parking Sensors, Highline TPMS, and Rain-Sensing Wipers with the car, giving utmost confidence to the driver at all times and allowing them to fully focus on road conditions ahead.

Kia Connect

With Carens, the connected car platform gets a complete revamp with the next-generation Kia Connect app, which replaces the previous UVO system. Kia Connect now hosts updated and exciting features with added safety and convenience. One of the major updates with Kia Connect is the enhancement of OTA (Over the Air) Map and System Updates, which is now capable of updating software without visiting the Kia workshop. The Carens will come equipped with 60+ connected car features and what is more exciting is that the AVNT of the vehicle now supports ten native languages.

Space and Convenience

The Kia Carens redefine practicality and set a new standard with its interior space and convenience features. The large cabin space offers generous third-row legroom that is led by the best-in-class length wheelbase of the car. The One Touch Easy Electric Tumble in the second row ensures easy ingress and egress of the patrons in the car. The second row also features recline and slide functions for utmost comfort. In addition to the optimum space and recline functions, the third-row seats can also be flattened in the boot to ensure maximum cargo space.

The Kia Carens are designed to deliver onboard convenience to the family. The Cabin Surround 64 Colour Ambient Mood Lighting sets a perfect ambience at all times. The ventilated front seats and three Drive Modes, namely Sports, Eco, and Normal, gives the driver the journey they want without any hassle. One of the best aspects of the Carens is the optimum space management of the interior, which enables the vehicle to offer plenty of storage space. The car incorporates cooling cup holders, Retractable Seat Back Table with Cup and Gadget Mount, a Sliding Type Seat Under Tray, an Easy Push Retractable cup holder and sliding tray, and a dedicated air freshener mounting system for maximum convenience. In fact, the Kia Carens have a long list of convenience features, which includes:

1. 2nd row Seat Back Folding armrest with Cup Holders
2. Paddle Shifters
3. Roof Flushed 2nd & 3rd row diffused AC Vents
4. Smartphone Wireless charger with cooling function
5. Rear Door Spot Lamp with Kia Logo Projection
6. Rear Door Sunshade Curtains
7. 5 USB C type interfaces
8. Boarding Assist Handle with Illumination

For more information on the Kia Carens, please watch the world premiere video

Parliament Enactment on Crypto Bill 2021

news

Crypto industry India needs regulations

Dec 16, 2021 by Gouri 0 Comments #Adv. Mr. Prabhat Kumar, #Crypto, #Crypto Regulation Bill, #Mr. A.N. Rao, #Mr. Narayan Rao, #Mr. Ravinder Potdar, #Mr. Vikram Bagga

While the cloud of uncertainty gathers on Crypto Regulation Bill, panic mood keeps on growing inside the crypto industry, on the same ground today in

New Delhi at Press Club of India. Supreme Court Advocate Mr. Narayan Rao conducted an address to the nation on the topic ‘ Parliament Enactment on Crypto Bill 2021.’

He said, ” The world is moving fast with the investment in the crypto industry and blockchain technology why India is lagging behind. Because since last two years we are unable to provide the necessary framework to the industry. It is our duty to provide Working guidelines of taxation and code of conduct.

On one hand, we are having more than 10 crore Indians who have invested more than 6lacs crore in crypto. The government needs to understand and come up with regulations otherwise not only investors will lose the money but also the government losses the tax on the business.

Guest Speaker Mr. Vikram Bagga, a famous YouTuber said, “Every person should understand their limits of investment and risk-taking before investment and also understand the very origin of respective crypto to ensure the profitable outcomes. It is also necessary to learn the basics of crypto to understand which crypto they should invest in. ”

Mr. Ravinder Potdar said, “We have studied the drawbacks of foreign cryptos and come up with the unique solution in the form of first ‘ Make in India Crypto ‘ BIGH BULL TECHNOSOFT LLP.

In which buyers can send their money through a bank and locate both money transactions as well as crypto transactions. Crypto is the asset of the future and we have to cope up with this. Sooner the better. Currently, we are serving more than 20,000 people since launching in Delhi on 9th Nov 2021.

Mr. A.N. Rao said, ” everybody believes in government. And to maintain this relationship govt should invite industry stakeholders from every stretch of India, and consider the views as the crypto industry is very new to everyone. The upcoming bill must have consideration of all aspects as it would affect the 10 crore population.

Adv. Mr. Prabhat Kumar said, ” the bill must be composed with a better study of previous bills and proposals. “

business

G Square Launches G Square OMR One at Siruseri, Bang On OMR

Dec 16, 2021 by Gouri 0 Comments #Eshwar N., #G Square, #G Square OMR ONE, #Old Mahabalipuram Road, #OMR One, #Siruseri, #Siruseri SIPCOT

South India’s largest and most experienced land aggregator and plot promoter, today announced the launch of OMR ONE at Siruseri. OMR ONE, located Bang on Old Mahabalipuram Road (OMR) right next to Siruseri SIPCOT, is Siruseri’s first approved plotted development project.

G Square OMR ONE Phase 1 comprises 98 residential plots spread over 3.85 acres of land in a gated community with world-class amenities.

Commenting on the launch of OMR ONE, Mr. Eshwar N., Chief Executive Officer, G Square said, “G Square OMR ONE in line with G Square’s constant endeavours towards giving our buyers the plot perfection experience. We believe and specialise in offering only premium plots in prime ‘on road’ locations at the best prices, which by itself is a unique proposition. We are happy to be bringing the ‘perfect plot’ culture to OMR, and Siruseri in particular. Be it location, appreciation or lifestyle, OMR ONE has it all. The presence of several MNC giants has made the entire zone an aspirational residential cum investment destination. And with good schools and colleges around, it promises to be an opportunity to build a great lifestyle.”

SALIENT FEATURES

98 residential plots on 3.85 acres located in Siruseri (Bang on OMR)
Situated right next to Siruseri SIPCOT
7 mins. from Sholinganallur Junction
2 mins. from Navalur Junction
5 years’ free maintenance
24×7 CCTV surveillance
Ready to construct villa community
Perfect documentation
Well laid blacktop internal roads with street lights
DTCP approved and RERA registered plots

Set in a green, peaceful ambience with manicured landscapes and pristine surroundings, OMR ONE is an amalgamation of freedom to create one’s unique dream home at a residential cum commercial hub. OMR ONE is the only gated plot community on OMR with DTCP approval and RERA registration. The project comes with 24×7 CCTV Security, 5 years’ free maintenance, blacktop internal roads, street lights and an extensive landscape.

G Square OMR ONE boasts of a cosy, upscale neighbourhood that has some of the best schools, colleges and hospitals. Also with shopping malls, hospitals and restaurants in close proximity, the location truly provides for a life of convenience. It’s well connected to ECR and GST Road and is easily accessible from and to any part of Chennai.

Plot sizes at OMR ONE range from 600 sq. ft. to 2400 sq. ft.

health

A Sharp Rise in Arthritis Cases have been observed During Winter: informs Doctor

Dec 16, 2021 by Gouri 0 Comments #Apollo Spectra Pune, #Arthritis, #Doctor, #Dr. Ashish Suryavanshi, #Dr. Vishwajeet Chavan, #muscle spasms, #winter

Winter weather can be especially harsh on those who suffer from arthritis. The bone-chilling cold during winter can flare up arthritis leading to pain, swelling, inflammation, and stiffness of the joints. Thus, a majority of patients will feel uncomfortable as arthritis impacts their quality of life. Keep those achy joints warm by dressing appropriately, opt for physical activity to enhance strength and flexibility, boost energy and ease the pain. Get enough vitamin D as being deficient in it can lead to joint pain. Skip sugary foods that cause inflammation in the body.

Just like other allergies and infections, even arthritis can flare up during winter. Arthritis means the inflammation of the joints. “Winter can lead to a surge in cases arthritis. A significant fall in the barometric pressure, which often occurs as cold approaches, causing joints to expand and become painful. Low temps may also increase the thickness of the synovial fluid that acts as the joint’s shock absorber, making joints stiffer and sensitive to pain. So, when pressure lowers, tissues swell, building tension between joints, and causing pain.

Dr. Vishwajeet Chavan, Orthopedic Surgeon, Apollo Spectra Pune Said, “About 70 patients with arthritis visit the outpatient department every month. However, since the onset of the cold, the number of patients has increased, and now 85 to 90 patients are complaining of joint pain in the age group of 55 to 80. Women are more prone to joint pain in winter than men. Hence, joint pain is 5% higher in women than in men. Hot water compression can be opted for to stay warm during the colder days and manage arthritis.

Cover your hands, knees, legs, and all arthritis-prone areas by dressing in layers. Stay hydrated as dehydration can make you more sensitive to pain. Don’t forget to exercise indoors to improve the symptoms like joint stiffness and muscle weakness, and also take warm showers. Eat omega-3 fatty acids to lower inflammation in the joints. Add avocado, flaxseeds, walnuts, and fish to the diet. Stress triggers arthritis pain, do yoga and meditation. Low levels of vitamin D might lead to arthritis pain. Take vitamin D supplement after consulting the doctor. Avoid heavily processed, sugary and fried foods, alcohol, and colas that trigger joint pain.”

Dr. Ashish Suryavanshi, Orthopedic, Lokmanya Hospital Pune Said, I am seeing 5-6 patients on daily basis with complaints of arthritis. Rise in 25% cases compared to last year. The woman above 50 years are largely seen compared to man.”

There are more muscle spasms in colder temperatures leading to joint pain. The cold climate reduces the blood circulation to the fingers and toes, which also causes arthritis pain. Less sunlight during winters can lead to lower vitamin D levels and weakened joints. Thus, many rheumatoid arthritis patients find it harder to control symptoms during chilly days.” added Dr Suryavanshi

business

The Mainstreet Marketplace

Dec 16, 2021 by Gouri 0 Comments #Mainstreet, #sneaker culture, #The Mainstreet Marketplace, #Vedant

From collaborations to drops, the most wanted and seriously limited items in fashion are sold out in a matter of seconds. The hype has become the new exclusive, and The Mainstreet Marketplace is India’s premium resale store presenting a well-curated collection of sneakers and apparel. The brand is recognized as an evolving and contemporary space that trades in high-end sneakers and streetwear through its website, store and social media.

“Sneaker collecting majorly involves the trade of limited edition big-ticket items in an after-market. These articles are bought and sold like stocks and exponentially rise in value over time. MNST is a platform aiming to grow sneaker culture in India’’, explains Vedant, who discovered sneaker culture in 2016, and has continued to deep dive into the system, and build an empire of sneakerheads who believe in not just acquiring exclusive deals but also fostering a feeling of individuality and self-expression.

“Our vision is to build on this opportunity and flourish the sneaker and streetwear market in India. Most times, the sneakers we sell are available only exclusively around the world, and it’s our mission to bring them here.” India’s sneaker market has been growing rapidly with Bollywood celebrities lending their heavy influence.

For Vedant, the gap in the industry ignited the need to build a platform with a unique brand aesthetic and culture. “The lack of access to product owing to import restrictions, lack of a local platform regulating the industry, and no real, authentic information are some of the reasons we started Mainstreet. The vision is to grow it into the flagship platform in India.”

Thus, every transaction at Mainstreet follows a meticulous process. A buyer can approach the brand through their website, Instagram or Whatsapp, and is assigned a designated customer service executive. Every item sourced or sold goes through a 23-step internal authentication procedure. Their products are either ready to ship or available within a massive network of over 500 sellers from around the country, which is all listed on the brand’s website.

For the growing subculture and for individuals who believe that lacing up a pair of cool sneaks is more than just putting on a pair of shoes, Mainstreet promises authentic, well-produced content and useful information across the board. The brand hosts giveaways under their subscription service titled The Mainstreet Metro, offering the most-hyped sneakers at competitive prices, motivating customers to enter these games and creating a buzz around the culture.

For Vedant and the team behind Mainstreet, the hype isn’t always a true representation of the people within the scene, and sneaker culture doesn’t have to be overwhelming or intimidating. Their content platform titled Mainstreet TV is a reflection that anyone can be a part of hype culture with the right amount of knowledge, openness, and enthusiasm.

MainstreetTV launched as a YouTube channel on 4th December 2017. With the help of YouTube videos and vlogs that Vedant created initially, Mainstreet encourages users to buy into the sneaker subculture. Still in its nascent stages but growing at an exponential rate, The Mainstreet Marketplace comprises a store in Mumbai and is set to launch a Delhi outlet in the near future.

business

Gas-O-Fast strengthens its digital presence with a new campaign and messaging in the industry

Dec 16, 2021 by Gouri 0 Comments #Ayurvedic antacid, #Gas-O-Fast, #Joy Chatterjee, #Mankind Pharma’

Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast sachets have rolled out a new campaign with content creators and food bloggers. Through this campaign, the brand tries to create awareness in the social media genre as maximum audiences rely on the content creators and bloggers.

Over the years, the brand has subsequently come up with campaigns that are more in a humorous zone. Similarly, Gas-O-Fast has executed an influencer activity engaging with comedy content creators with an aim to raise brand awareness in a fun and quirky way. The comedy content creators that are part of the campaign are Neel, Shirin Sewani, RJ Karishma, Indrani Biswas, Avnish.

Adding to this, the brand for the very first time has collaborated with Food bloggers as well. The influencer videos showcase how they end up eating a lot due to their professional choices and usually face acidity, gas and indigestion. Keeping this in mind the brand aims to drive relevance via contextual conversations and position them as the number one choice to enjoy food without any hesitation. To convey the messaging, the brand has collaborated with food bloggers such as Sarah Hussain, Nisha Rajput and Srishti & Vaibhav

The food bloggers have a following of mainly food lovers and enthusiasts, who love exploring various cuisines, and through this collaboration, the brand aims to raise awareness about Gas-O-Fast as the solution for all the over-eating and its benefits for food lovers. The overall campaign highlights and positions Gas-O-Fast sachets as a true companion for every celebration.

Talking about the new campaign, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma said, “We are focused towards building and establishing Gas-O-Fast sachets as the trusted ally for acidity, gas and Indigestion. We are aggressive towards building and strengthening our presence in the market. We have been coming up with interesting campaigns and collaborations to raise brand awareness and ensure optimum market share for our brand in the antacid industry. Gas-O-Fast sachets give quick relief from acidity, gas and indigestion. It is available with Jeera and Ajwain variants.

Gas-O-Fast is an Ayurvedic antacid brand from Mankind Pharma house, one of the leading pharmaceutical companies in India. Mankind Pharma and brands work towards the efforts of Make in India and Vocal for Local ideology. Gas-O-Fast has Ayurvedic antacid properties and its range of products are – Jeera, Ajwain, Guava and Lemon.

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