Shopsy recently launched a dedicated wedding storefront, curated with trendy and affordable essentials for wedding goers in Bharat. Understanding the unique requirements and aspirations of the customers in tier 2 and tier 3 cities, where weddings hold immense cultural significance, the hypervalue platform selected an expansive product portfolio that is both trend and value driven.
Consumers this season are especially on the lookout for value and variety across categories. With Shopsy, they can seamlessly explore the wide range of trendy and customised collections for all wedding ceremonies, like Haldi, Mehendi, Wedding, Reception, and more. It further features an expansive catalogue including ethnic jewellery, apparel, footwear, wedding decor for home as well as gifting essentials thus catering to the growing customer needs for the season.
The launch of the Wedding Store led to a remarkable surge in customer visits on Shopsy particularly for top categories like
Fashion, Beauty, Accessories and Gifting. Uttar Pradesh, Maharashtra & West Bengal contributed to the highest demand. Customers aged 15-34 years increasingly took to shopping for a variety of deals, with jewellery, beauty and grooming, and gifting options, ethnic and party wear, and sarees . Customers from cities like Salem, Medinipur, Bhagalpur, Bankura and many more were among the top shoppers for the wedding season.
With the launch of the Wedding Store, Shopsy enabled cross-cultural buying, giving users access to an expanse of fabrics and designs. Products like Shararas and Kanjivarams were bought across various states, thus offering the customer a great selection at affordable prices.