Grand Shopsy Mela Sparks Nationwide Joy and Growth as Mid-Year Unfolds
Bengaluru – June 28, 2024: Shopsy by Flipkart, India’s fastest-growing hyper-value e-commerce platform, recently concluded the fifth edition of its much-awaited shopping carnival—the Grand Shopsy Mela. The six-day event, over June 11-16, witnessed a 50% growth in customers on Shopsy, out of which 43% were first-time e-commerce shoppers. During the sale, Shopsy observed record-breaking participation from Bharat, with sellers from across the country coming together to serve millions of customers.
Addressing the Diverse Needs of Tier 2 and Tier 3 Customers
To address the needs of an ever-evolving market of value-conscious consumers, the Grand Shopsy Mela brought in an array of offerings for all needs in an Indian household, offering over 16 crore products with free delivery. Customers in tier 2 and tier 3 markets shopped enthusiastically for fashion, household items, kid’s collections, and budget mobiles driving maximum growth. Shorts, sports shoes, and flip-flops were top-selling products for men, and ethnic sets, sarees, and earrings for women. Lucknow, Patna, Nagpur, Kanpur, and Visakhapatnam contributed the most towards the sale. Increased customer demand was observed in tier 2 and tier 3 markets such as Cuttack, Guwahati, Bhagalpur, and Bankura, with 43% of new users being first-time shoppers and over 60% originating from Tier 3+ cities.
Exciting Deals and Ease of shopping Delight Customers
To add to customers’ delight, exciting deals were offered at every hour. These included Jhatpat deals, Price Crash deals, and Grand Loot hours which were live with attractive prices across categories – allowing customers to avail top offers like trendy t-shirts starting Rs. 79/-, attractive kurtis from Rs. 80/-, and men’s shoes from Rs. 129/-. The shopping carnival also presented great deals for new users including a first-time purchase offer coupon. This helped in bringing in new users to the platform. Beyond the exciting offers, Shopsy also enhanced the shopping experience on its platform and app through innovation in technology including voice search, image search, and AI chatbot. The platform offered cash on delivery and free delivery to attract customers and bring ease of ordering.
Sellers Thrive by Meeting Surging Demand
This season, many sellers experienced a 2x-3x surge in growth during the sale, with sellers from cities like Rajkot, Ghaziabad, Panipat, and Jaipur being top contributors. Household category sellers emerged as the top sellers, with the demand for household products being consistently high and driving significant revenue.
Prathyusha Agarwal, Business Head, Shopsy, said, “We are elated with the continuous success of the Grand Shopsy Mela, our biggest sale event. Every year it has gone bigger and we have seen customers looking forward to it. This also reflects the trust customers place in us as the ultimate hyper value shopping destination. As we progress in our mission to deliver exceptional value, we remain committed to end-to-end innovation—wide selection to seamless browsing experience. Through thorough market analysis, we will continue to innovate and adapt to changing consumer preferences, ensuring our growth trajectory remains strong.”
