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Tag: Bharat

Shiprocket and Snowflake AI Data Cloud to empower 1.5 lakh merchants of BHARAT to scale their data infrastructure

New Delhi, July 11, 2024- Snowflake, the AI Data Cloud company, announced that Shiprocket, a leading eCommerce enablement platform, has successfully deployed on Snowflake’s AI Data Cloud. This empowers Shiprocket to streamline data operations, gain real-time insights, and deliver an enhanced customer experience for its vast network of merchants. Shiprocket’s 1.5 lakh merchants now have faster access to data to allow businesses to make data-driven decisions quickly, gaining a competitive edge. Additionally, the cloud-based nature of the AI Data Cloud allows merchants to scale their data infrastructure effortlessly.

Leveraging Snowflake’s AI Data Cloud has significantly reduced data processing time from days to minutes. This newfound agility has allowed Shiprocket to optimize operations, improve decision-making, and ultimately deliver a seamless eCommerce experience for their seller base. Shiprocket plans to explore advanced applications within the AI Data Cloud like Generative AI (Gen AI) and large language models (LLMs) in the future. They’re also exploring the development of chatbots that allow sellers to interact with their data using natural language, further enhancing accessibility and user experience.

Saahil Goel, MD & CEO of Shiprocket, said, “This collaboration with Snowflake is a transformative milestone for our 1.5 lakhs-strong seller community, collectively driving an annualized GMV of over $3 billion. By integrating Snowflake’s AI Data Cloud, we have gained access to real-time data insights that are crucial for our sellers’ eCommerce operations. This strategic collaboration empowers our sellers to scale their data infrastructure seamlessly as their businesses grow. The enhanced data processing capabilities and real-time insights provided by Snowflake will enable our sellers to optimize their operations more efficiently, make data-driven decisions with greater accuracy, and ultimately deliver a seamless and exceptional eCommerce experience to their customers. This collaboration underscores our commitment to leveraging advanced technology to provide our merchants with the best tools to thrive in the competitive eCommerce landscape.”

“As Shiprocket expands its operations, Snowflake’s AI Data Cloud provides a scalable, cost-effective, secure platform to support their diverse data needs to drive business value. We are proud to be part of Shiprocket’s growth journey, empowering their businesses with real-time data insights to spur innovation and customer delight,” said Vijayant Rai, MD India- Snowflake.

This collaboration signifies a shared vision between Shiprocket and Snowflake – leveraging the power of data to revolutionize the e-commerce landscape. With this collaboration, Shiprocket is well-positioned to explore the future potential of AI-powered solutions.

Shopsy’s Wedding Store Launch Marks 2x Surge in Top Categories

Shopsy recently launched a dedicated wedding storefront, curated with trendy and affordable essentials for wedding goers in Bharat. Understanding the unique requirements and aspirations of the customers in tier 2 and tier 3 cities, where weddings hold immense cultural significance, the hypervalue platform selected an expansive product portfolio that is both trend and value driven.

Creatives I Shopsy's Wedding Store Launch Marks 2x Surge in Top Categories

Consumers this season are especially on the lookout for value and variety across categories. With Shopsy, they can seamlessly explore the wide range of trendy and customised collections for all wedding ceremonies, like Haldi, Mehendi, Wedding, Reception, and more. It further features an expansive catalogue including ethnic jewellery, apparel, footwear, wedding decor for home as well as gifting essentials thus catering to the growing customer needs for the season.

The launch of the Wedding Store led to a remarkable surge in customer visits on Shopsy particularly for top categories like
Fashion, Beauty, Accessories and Gifting. Uttar Pradesh, Maharashtra & West Bengal contributed to the highest demand. Customers aged 15-34 years increasingly took to shopping for a variety of deals, with jewellery, beauty and grooming, and gifting options, ethnic and party wear, and sarees . Customers from cities like Salem, Medinipur, Bhagalpur, Bankura and many more were among the top shoppers for the wedding season.

With the launch of the Wedding Store, Shopsy enabled cross-cultural buying, giving users access to an expanse of fabrics and designs. Products like Shararas and Kanjivarams were bought across various states, thus offering the customer a great selection at affordable prices.