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Tag: e-commerce

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Kraftshala and Adarsh Menon’s session offers a roadmap to success in FMCG and e-commerce careers

Jul 8, 2024 by Mansi 0 Comments #e-commerce, #FMCG, #Kraftshala, #Varun Satia

New Delhi, 8th July, 2024: Kraftshala, India’s largest marketing-jobs providing edtech platform, recently hosted an insightful live session featuring Adarsh Menon, Global President of Zoomcar, aimed at showcasing the building blocks of a successful sales and business career. With his extensive experience leading significant businesses for top companies like Flipkart and Unilever, Adarsh shared invaluable insights on navigating and excelling in two of the highest potential roles in sales and business today.

varun saita

The session, hosted by Varun Satia, Founder & CEO, Kraftshala, offered a comprehensive overview of the roles of Area Sales Manager/Executive in FMCG and Category Manager in Ecommerce. During the 60-minute Q&A format session, Adarsh delved into what these roles entail, strategies for securing them with little to no prior experience, and the keys to thriving once in these positions.

Adarsh addressed the common misconception that sales is not a prestigious career path. He highlighted how top MBA graduates from premier institutions, including the IIMs, often commence their careers in sales to gain a thorough understanding of business operations and develop crucial leadership skills right at the start of their career. “Sales roles offer unparalleled exposure to the market and customer psyche, which is crucial for any business leader,” Adarsh remarked.

Emphasizing on the career trajectories of successful CEOs who began in sales roles, Adarsh illustrated the importance of having sales experience for those aspiring to reach executive positions. “Many of the top leaders have a sales background because it provides a critical understanding of the business from the ground up,” he said. He explained that individuals with sales experience have a significant advantage in ascending to top leadership positions and overseeing business operations.

Adarsh focused on the roles of Area Sales Manager in FMCG and Category Manager in E-commerce, discussing their importance and the qualities required to succeed in them. He also touched upon emerging fields like SaaS sales, highlighting the growing opportunities and the relatively lesser-known aspects of these roles. “The role of a Category Manager in e-commerce, for instance, offers the unique advantage of real-time customer interaction and insights, allowing managers to effectively balance supply and demand,” Adarsh noted.

Varun Satia stated, “Adarsh’s insights were incredibly valuable for anyone looking to build a formidable career in sales and business. His practical advice and real-world examples provided a clear roadmap for success.”

Adarsh added, “Sales roles are not just entry-level jobs; they are foundational experiences that shape future leaders. Understanding the intricacies of sales can give you a head start in achieving top leadership positions.”

The session was free and open to all, providing a unique opportunity for participants to gain firsthand knowledge from one of the industry’s leading figures. This was part of Kraftshala’s ongoing initiative to organize free sessions on the careers of tomorrow, cultivating a symbiotic relationship between academia and industry. Through such endeavours, the aim is to equip aspiring professionals with the requisite knowledge and skills to excel in the world of sales and beyond.

Kraftshala remains committed to bridging the gap between education and industry by providing valuable industry insights to aspiring professionals across India. This session is a testament to the company’s efforts around equipping students with practical, job-ready skills in the dynamic field of sales and business.

business

Primebook Joins Forces with Redington as their National Distributor

Jun 27, 2024 by Sujata 0 Comments #e-commerce, #Mr Chitranshu Mahant, #National Distributor, #Primebook

India, 27th June 2024—Primebook, an emerging leader in digital learning, is on track to become a household name in India. This has been made possible because of the strategic partnership with Redington, one of India’s top distribution and supply chain solution providers.

Primebook Partners with Redington

This partnership is a leap in Primebook’s national expansion plans. Four such innovative Primebook products will now be promoted under Redington’s ‘New Horizons’ initiative on the e-commerce portal of Redington Online.

It forms the foreground of Redington’s extended network of more than 30,000 channel partners and is expected to bridge the digital divide from one corner of the nation to the other. The collaboration thus looks to reap the rich distribution skills that Redington has in making sure that advanced learning devices from Primebook reach students at every nook and corner of India, particularly Tier 2 and Tier 3 cities.

“Partnering up with Redington is a major milestone for Primebook. Its huge distribution network and unrivalled expertise will provide exactly the right platform that can enable our leading-edge solutions to reach every student across the country,” says Mr Chitranshu Mahant, CEO & Co-Founder of Primebook. “We are really excited about working together to serve the diverse learning and computing needs of students and bringing out Primebook Generation 2.0, which would be full of robust features and functionalities catering to our users’ needs.”

“Partnering with Redington is a huge step forward for Primebook as we work towards providing students nationwide with top-notch digital learning solutions. This collaboration shows our dedication to closing the technology gap and offering creative educational tools that meet the diverse learning needs of students all over India.” Says Mr Aman Verma, CMO & Co-Founder of Primebook.

The vision that Primebook has conceptualised toward digital education aligns perfectly with Redington’s mission of providing leading technology solution services. This will not only help increase the outreach of Primebook manifold but also strengthen the company’s belief in arming students with the tools they need to be successful academically in this digital age.

Retail and e-commerce
business

Changing Scenario of Retail and e-commerce

Dec 20, 2021 by Gouri 0 Comments #Anuj Mundhra, #coronavirus, #e-commerce, #pandemic, #Raghunandan Saraf, #Retail, #Siddharth Maurya

During the pandemic years, the retail industry was highly inclined towards necessities and basics as the coronavirus ensured that such utilities will never be out of fashion.

Even the online delivery platforms focussed on food items, groceries, food and vegetables compared to luxury and discretionary items. However, as the vaccination paced up and the festive season headed closer, consumers shifted their pockets towards revenge expenditure in travelling, clothing, outing and more.

Ever since the coronavirus pandemic, the retail and e-commerce sector has witnessed tectonic shifts in terms of commerce and business. Technology continues to disrupt and transform the retail landscape.

Raghunandan Saraf, Founder and CEO, Saraf Furniture said that retail is witnessing a strong shift and customers are demanding for an end to end experience at doorsteps. “It is not limited to e-commerce of the products. It is more inclined towards the change in needs and demands.”

As customer behaviour changes, retailers should hawk-eye the dynamic trends to ensure the success of the businesses for years to come. Here are trends that retailers should keep at focus.

Creating omnichannel routes

It is the latest trend in the retail sector to create omnichannel strategies for success. Nykaa is exemplary of its success as customers are opting for the players with Omni-channels.

Customers are looking on their devices for the routes, products, reviews, description, utilities and results. The ubiquity of devices means that consumers demand a seamless experience across multiple touchpoints.

Personalized Retailing

Customers need a personalized shopping experience. This involves retailers giving genuine suggestions for customers based on their tastes, locations, history and needs. This also includes simplification and ease of retailing with chat-bots, text messages and emails providing delivery updates and other related services.

“Personalised products and services are the hottest fads in retail,” said Anuj Mundhra, Chairman & MD, JaipurKurti.com. “Customers are thriving for experiences, which are unmatched. They are looking for personal touch through virtual means and retailers are finding routes for it.”

Serving the Immediate Needs

The retail industry is tackling a new breed of customers, the impatient ones. The fast-food cultured generation Z demands everything immediately and they are willing to pay for it too. This is why companies are looking for technology-led solutions like chat-bots over telephonic customer care.

Retailers need to not only expand the horizons of their products and allied services but also expedite them to serve the growing culture of immediacy. Some retailers are so quick that they show the inventory status online, setting up delivery lockers and on-time delivery at the doorsteps. However, all this needs an efficient supply chain and inventory.

New Markets and New Channels

The retail industry needs to swiftly navigate within the possible new markets, with large long-term potential and create new channels. Technology has made it easier but businesses still struggle hard to cope with it. Thanks to the rising acceptance of e-commerce channels, retailing is not confined to a single location. But this needs an effective digital strategy.

The footsteps of the digital-first ecosystem is likely to last longer and retailers need to adopt new channels along with the traditional means in order to increase their customer needs. Integration of multiple systems will open new doors for the retailers, where they can untap the opportunities and feed the growing appetite.

Siddharth Maurya, Resource Specialist- Fund Management said that there is immense potential and technology is the key but not the only solution. “Look at Alibaba for instance, which moved out of China and made its mark across the globe. Indian retailers should pitch-hit at the national levels, followed by solidarity at the international space.”

Embracing Digital Payments

Using mobile as a payment method is one of the biggest emerging trends for retail players. Almost every customer is a smartphone user, which is now an indispensable companion in daily life. Certain retailers have kicked off UPI-enabled payments but mass acceptance of digital payment is not widely implemented.

Rise of Digital payment highlights that consumers are demanding flexible payment modes. UPI enabled payments, clubbed with mobile apps, debit and credit cards and digital wallets are likely to see a big push. Such systems help the retailers to uplift the services a notch higher.