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Tag: FMCG

How BVPPL is addressing sustainability concerns in its operations and product offerings

In an era where sustainability is paramount for both consumers and businesses, Bhaskar Venkatesh Products Private Limited (BVPPL) is leading the charge in addressing environmental concerns through its innovative operations and product offerings. As a key player in the FMCG sector, BVPPL’s strategic approach towards sustainability sets a benchmark for the industry, aligning with global efforts to combat environmental degradation and promote eco-friendly practices.

Govind Goyal

Central to BVPPL‘s sustainability agenda is its revolutionary packaging solutions for products like Tan Man detergent and Bhaskar salt. The company has strategically prioritised the development and use of lightweight, recyclable packaging materials, significantly reducing the environmental impact of its logistics and supply chain operations. By opting for paper-based materials, BVPPL minimises the weight of its packages without compromising the integrity and safety of its products. This choice is not only environmentally sound but also economically advantageous, reducing transportation fuel consumption and lowering greenhouse gas emissions.

The adoption of lightweight packaging by BVPPL has multifaceted benefits. Environmentally, it helps reduce the carbon footprint by lowering the fuel consumption required for transportation, thereby cutting down on greenhouse gas emissions and air pollutants. From a business perspective, it enhances operational efficiency by reducing shipping costs and minimising the risk of damage during transit. Additionally, lightweight materials offer greater design flexibility, allowing BVPPL to meet diverse consumer preferences while maintaining a strong brand identity.

Furthering its commitment to sustainability, BVPPL is transitioning from traditional plastic packaging to paper-based alternatives for products like Tan Man detergent cakes and Bhaskar salt. This move addresses the growing concerns over plastic pollution and its detrimental effects on marine ecosystems. Paper packaging is a renewable, biodegradable option that can be easily recycled and repurposed, making it a superior choice for eco-conscious consumers and businesses.

The industry-wide shift towards sustainability has gained significant momentum in recent years. According to recent reports, consumers are increasingly demanding environmentally friendly products, and companies that fail to adapt to this trend risk losing market share. In the FMCG sector, which is notorious for its high levels of packaging waste, companies are under pressure to innovate and adopt sustainable practices. BVPPL’s proactive approach in this regard not only sets a positive example but also positions it as a leader in the industry.

BVPPL‘s comprehensive approach to sustainability, marked by its focus on lightweight, recyclable, and paper-based packaging materials, sets a new standard for the FMCG industry. The company’s innovative solutions demonstrate that it is possible to prioritise environmental responsibility without compromising on product quality or customer satisfaction. As the demand for sustainable practices continues to grow, BVPPL’s leadership serves as an inspiring model for other businesses to follow, driving positive change and contributing to a more sustainable future.

From the industry’s perspective, the shift towards sustainability involves several challenges and opportunities. The transition to eco-friendly packaging materials can be costly and requires significant investment in new technologies and processes. However, the long-term benefits, including enhanced brand reputation, customer loyalty, and regulatory compliance, outweigh the initial costs. Companies like BVPPL, which embrace these changes early, gain a competitive edge by meeting consumer expectations and reducing their environmental impact.

BVPPL‘s efforts to address sustainability extend beyond packaging. The company employs eco-friendly manufacturing practices that reduce water and energy consumption while minimising waste generation. By focusing on sustainable sourcing, BVPPL ensures that it partners with suppliers who uphold ethical and environmentally responsible standards. This includes the use of eco-friendly packaging materials and reducing plastic usage.

Innovation is at the heart of BVPPL‘s sustainability strategy. The company is constantly researching and investing in product formulations and packaging designs that lower its environmental impact. This includes the development of biodegradable and energy-efficient products. BVPPL also optimises its distribution network to minimise its carbon footprint, utilising fuel-efficient vehicles and exploring alternative transportation methods. Waste reduction is another key area of focus, with strategies implemented across operations, from manufacturing to packaging, including recycling and reusing materials whenever possible.

BVPPL’s commitment to sustainability highlights its role as a responsible corporate citizen and a leader in driving industry-wide sustainability. By embracing lightweight and paper-based packaging solutions for its flagship products such as Tan Man detergent and Bhaskar salt, BVPPL is not only mitigating its environmental impact but also enhancing operational efficiency and consumer satisfaction. As businesses and consumers increasingly prioritise environmental concerns, BVPPL‘s initiatives pave the way for a brighter, more sustainable future for generations to come.

In conclusion, Bhaskar Venkatesh Products Private Limited’s proactive approach to sustainability sets a benchmark in the FMCG industry. By focusing on innovative packaging solutions, eco-friendly manufacturing practices, and sustainable sourcing, BVPPL demonstrates that it is possible to achieve environmental responsibility without compromising on quality or customer satisfaction. As the demand for sustainable products continues to rise, BVPPL’s leadership in this area serves as an inspiring model for other businesses, driving positive change and contributing to a more sustainable future.

ASPA to Host Webinar on Combating FMCG Counterfeiting

New Delhi, 30th July, 2024 – The Authentication Solution Providers’ Association (ASPA) is set to organize a webinar addressing the pressing issue of counterfeiting in India’s Fast-Moving Consumer Goods (FMCG) sector. The virtual event, titled “Authenticity Matters: Protecting FMCG & Nutraceuticals from Counterfeits,” will be held on August 1, 2024, in collaboration with TechSci Research, a global marketing research and consulting firm. This webinar aims to bring together industry stakeholders to develop effective strategies against the growing threat of counterfeiting.

The webinar aims to educate participants on cutting-edge authentication technologies, promote stringent regulatory standards, and share best practices for securing the FMCG supply chain. It will provide a platform for manufacturers, retailers, policymakers, and technology providers to collaborate on combating counterfeiting, which poses significant risks to consumer safety and industry growth.

“This webinar is a critical step in our ongoing fight against the authenticity crisis in the FMCG industry,” said Manoj Kochar, President of ASPA. “By fostering collaboration and knowledge sharing, we can create a unified front against counterfeiting, protecting both consumers and legitimate businesses.”

The event will focus on innovative solutions such as blockchain-based systems, smart packaging with NFC chips, and QR codes. Participants will gain insights into implementing these technologies effectively and enhancing consumer awareness about product authenticity. Senior management of ASPA will be in attendance, alongside technology marketers and industry experts who will share their insights and experiences in tackling counterfeiting challenges.

A distinguished panel of experts, including Mr. Raj Kamal Gilra, VP Marketing – Tata Salt at Tata Consumer Products, Mr. Manoj Kochar, President of ASPA, and Mr. Micaal Sirodov, General Secretary of the International Hologram Manufacturers Association (IHMA), will lead discussions and share their valuable perspectives from both the FMCG and authentication technology sectors.

Recent data underscores the urgent need for such initiatives. An ASPA and CRISIL report reveals that an estimated 25-30% of FMCG products in the market could be counterfeit, with 42% of consumers admitting to knowingly purchasing fake goods. These alarming figures highlight the importance of industry-wide efforts to combat counterfeiting.

As the FMCG sector continues to grapple with increasingly sophisticated counterfeiting techniques, collaborative platforms like this webinar play a crucial role in equipping industry professionals with the knowledge and tools needed to ensure product authenticity and consumer safety.

Kraftshala and Adarsh Menon’s session offers a roadmap to success in FMCG and e-commerce careers

New Delhi, 8th July, 2024: Kraftshala, India’s largest marketing-jobs providing edtech platform, recently hosted an insightful live session featuring Adarsh Menon, Global President of Zoomcar, aimed at showcasing the building blocks of a successful sales and business career. With his extensive experience leading significant businesses for top companies like Flipkart and Unilever, Adarsh shared invaluable insights on navigating and excelling in two of the highest potential roles in sales and business today.

varun saita

The session, hosted by Varun Satia, Founder & CEO, Kraftshala, offered a comprehensive overview of the roles of Area Sales Manager/Executive in FMCG and Category Manager in Ecommerce. During the 60-minute Q&A format session, Adarsh delved into what these roles entail, strategies for securing them with little to no prior experience, and the keys to thriving once in these positions.

Adarsh addressed the common misconception that sales is not a prestigious career path. He highlighted how top MBA graduates from premier institutions, including the IIMs, often commence their careers in sales to gain a thorough understanding of business operations and develop crucial leadership skills right at the start of their career. “Sales roles offer unparalleled exposure to the market and customer psyche, which is crucial for any business leader,” Adarsh remarked.

Emphasizing on the career trajectories of successful CEOs who began in sales roles, Adarsh illustrated the importance of having sales experience for those aspiring to reach executive positions. “Many of the top leaders have a sales background because it provides a critical understanding of the business from the ground up,” he said. He explained that individuals with sales experience have a significant advantage in ascending to top leadership positions and overseeing business operations.

Adarsh focused on the roles of Area Sales Manager in FMCG and Category Manager in E-commerce, discussing their importance and the qualities required to succeed in them. He also touched upon emerging fields like SaaS sales, highlighting the growing opportunities and the relatively lesser-known aspects of these roles. “The role of a Category Manager in e-commerce, for instance, offers the unique advantage of real-time customer interaction and insights, allowing managers to effectively balance supply and demand,” Adarsh noted.

Varun Satia stated, “Adarsh’s insights were incredibly valuable for anyone looking to build a formidable career in sales and business. His practical advice and real-world examples provided a clear roadmap for success.”

Adarsh added, “Sales roles are not just entry-level jobs; they are foundational experiences that shape future leaders. Understanding the intricacies of sales can give you a head start in achieving top leadership positions.”

The session was free and open to all, providing a unique opportunity for participants to gain firsthand knowledge from one of the industry’s leading figures. This was part of Kraftshala’s ongoing initiative to organize free sessions on the careers of tomorrow, cultivating a symbiotic relationship between academia and industry. Through such endeavours, the aim is to equip aspiring professionals with the requisite knowledge and skills to excel in the world of sales and beyond.

Kraftshala remains committed to bridging the gap between education and industry by providing valuable industry insights to aspiring professionals across India. This session is a testament to the company’s efforts around equipping students with practical, job-ready skills in the dynamic field of sales and business.