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Social Beat Wins Digital Mandate for Juicy Chemistry

Chennai, 29 April 2024: Juicy Chemistry, an ECOCERT-Certified organic personal care brand has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. Social Beat will drive brand awareness and consideration across Juicy Chemistry’s product portfolio with creative, innovative, and relatable content. The digital creative mandate was won after a multi-agency pitch process by Juicy Chemistry.

Pritesh & Megha

Social Beat will design targeted brand campaigns to boost brand recognition and scale up Juicy Chemistry’s revenue by utilizing various digital media channels including Meta, Google, and targeted campaigns with affiliates and Influencers.

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “We are very happy to be associated with Juicy Chemistry. They have an attractive portfolio of products available for the diverse needs of modern consumers. We look forward to providing result-driven strategies that can help them expand their market penetration and achieve desired results. With the brand’s focus on their digital native target audience, we are positive that we will be able to help them tap the right consumers through the right channels and efficiently amplify their overall reach and business growth in the long run. We look forward to working on innovative ideas for the brand and having a fruitful association with Juicy Chemistry.”

Pritesh and Megha Asher, Co-founders, Juicy Chemistry said, “Our partnership with Social Beat is highly collaborative as our target audience is digital savvy and Social Beat has vast expertise in understanding and efficiently managing the digital movement of consumers. I feel their experience of the digital landscape, understanding of consumers’ digital behaviour, and insight-driven approach to creative communication, will help us augment our visibility, strengthen our reach and boost our marketing efforts to achieve optimal results. We are excited to partner with Social Beat and look forward to taking our brand to the next level with their help.”

Google selects Medical Dialogues Among Top 10 Media Organisations for GNI Startups Lab 2nd Cohort

New Delhi: Tech Giant Google recently unveiled the second cohort of the Google News Initiative (GNI) Startups Lab, a 12-week catalyst program that aims to help the next generation of independent, news startups in India. Medical Dialogues, a leading health and medical news portal in India has been selected as one of the 10 startups participating in the program.

GNI Startups Lab is a 12-week catalyst program created in collaboration with Anymind Group and T-hub. The program aims to help the next generation of independent Indian news startups achieve financial and operational sustainability. The GNI Startups Lab India supports high-quality reporting for local communities, niche audiences and/or previously underserved communities across India.

Medical Dialogues is a medical news portal created to provide accurate, updated and timely information to medical and healthcare professionals and other stakeholders of healthcare. Aimed at promoting Medical journalism in India, Medical Dialogues is a unique platform for consolidated news in the healthcare sector, including Medical News, Health News, Pharma & Healthcare Industry News, News related to latest medical technology and much more.

GNI

Chosen out of over 110 applicants from across India, Medical Dialogues is a part of ten news startups that cover an array of types of journalism, including investigative, political, medical, youth, climate, and local news organizations and give a voice to underrepresented communities.

The other news startups apart from Medical Dialogues who have been included in the program include The Mooknayak, Queerbeat, SouthLive, Democratic Charkha, Feminism In India, Ground Report, Pratidhvani, Telugupost, and Truescoop.

Meghna A Singhania, Founder and Editor in Chief, Medical Dialogues, said, “ We are thrilled to embark on a transformative journey through the GNI Startup Lab, contributing to the evolution of medical journalism in India. We hope that this will help us to take the concept of Medical Journalism in India & Asia regions to the next level and fight the growing menace of medical misinformation in the country.”

Dr Prem Aggarwal, Co-founder and Chairman of Medical Dialogues, added, “We are honoured to be recognized by Google as one of the top 10 Media Startups under GNI Startups Lab. This recognition motivates us to continue our mission of delivering high-quality medical & healthcare news and insights and inspires us to continue our journey of providing impactful medical and healthcare journalism”.

LPU Student Listed Among India’s Top 90 Brightest Engineering Minds

New Delhi, January 28, 2022: India’s largest hunt for brightest engineering minds led by ‘ET Campus Stars Class’ has listed B Tech Computer Science Engineering (CSE) student, Vustepalli Sai Charan, of Lovely Professional University (LPU) amongst the top 87 students of the country. LPU students have outshined 40,000 plus engineering students from more than 2,000 colleges and universities from all across the country. Moreover, he has been recognized amongst a few non-IIT students, and as the only student from Punjab State, for winning such a coveted achievement.

Sai Charan has now been inducted in the brilliant ‘ET Campus Stars Class’ to further shape the future of the nation in various fields of engineering by unlocking his true potential. The jury comprised the country’s top 14 CXO’s for evaluating the skills based on the organisational outcomes. Leveraging LPU’s industry-oriented approach towards imparting futuristic education and providing platforms to excel in various arenas, Sai Charan is set to leave his mark across the world.

Congratulating the promising students of the university, Lovely Professional University Chancellor, Mr Ashok Mittal said, “Our students have consistently demonstrated excellence across various competitions over the years. Vustepalli Sai Charan’s achievement of getting named as one of India’s top 90 Brightest Engineering Minds has brought glory to the nation and the university. I would like to encourage all the students to realise their potential and make their university, professors, and parents proud”.

Expressing his excitement Vustepalli Sai Charan said “I would like to thank my university for providing me with such a great platform like ET Campus Stars for displaying my potential and perfecting my abilities. This win was only made possible because of the mentorship provided and the confidence instilled in me at Lovely Professional University”.

With significant placement opportunities, there is an all-inclusive environment for a CSE student at LPU to study and get ready for the corporate world while sharpening skills and knowledge. With an innovative and productive environment, more emphasis is laid on practical sessions. LPU also has top collaborations with Google, Microsoft, SAP, VMware IT ACADEMY and many more to provide globally needed specialisations to students.

ET Campus Star is India’s largest hunt for the brightest engineering minds. The program has always inspired and identified engineering talent that is poised to shape the future of the nation in various fields of engineering. It makes selected students’ skills bench-marked by taking globally validated and industry-endorsed assessments. They become industry ready and get an edge over 28 Lakh engineering students by having exclusive interaction with leaders in the field.