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Virat Kohli Reclaims Top Spot in Kroll’s Celebrity Brand Valuation Report with Brand Value of Nearly USD 228 Million

MUMBAI/NEW DELHI: Kroll, the leading independent global risk and financial advisory solutions firm, announced today the launch of the ninth edition of its Celebrity Brand Valuation Study titled, “Brands, Business, Bollywood”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence.

The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump from the previous year.

Key findings of the report include:

● Virat Kohli reclaimed the number one spot with a brand value of $227.9 million, nudging Ranveer Singh to second place at $203.1 million.

● Shah Rukh Khan secures third position with a brand value of $120.7 million on the back of three blockbuster hits in 2023, marking his incredible return into India’s top five celebrity endorsers since 2020.

● Akshay Kumar dropped a rank this year to the fourth position with a brand value of $111.7 million while Alia Bhatt moves to fifth with a brand value of $101.1 million.

● Other notable movements include the meteoric rise in brand value of Kiara Advani moving from rank 16 to rank 12, and Katrina Kaif returned to the list of India’s most valued celebrity brands after five years.

Aviral Jain, Managing Director, Valuation Advisory Services at Kroll said, “Our report recognizes the expansion of celebrity-owned startups across various industries and the spectacular rise of Indian celebrities as global ambassadors of reputed global brands. The year 2023 also witnessed Bollywood’s powerful comeback to the film industry, with blockbusters breaking records to cross the $100 million mark—re-establishing Bollywood’s dominance in the film industry. The synergy between celebrity entrepreneurship, global star advocacy and the resurgence of Bollywood is set to redefine the dynamics of the entertainment and business industries.”

About Kroll

As the leading independent provider of risk and financial advisory solutions, Kroll leverages our unique insights, data, and technology to help clients stay ahead of complex demands. Kroll’s team of more than 6,500 professionals worldwide continues the firm’s nearly 100-year history of trusted expertise spanning risk, governance, transactions, and valuation. Our advanced solutions and intelligence provide clients with the foresight they need to create an enduring competitive advantage. At Kroll, our values define who we are and how we partner with clients and communities.

Kroll Appoints David Lewis, Former Executive Secretary of the FATF, as a Managing Director to Lead its AML Advisory Practice

London, January 17, 2022 – Kroll, the world’s premier provider of services and digital products related to valuation, governance, risk and transparency, today announced that David Lewis, former Executive Secretary of the Financial Action Task Force (FATF), has joined the firm as a managing director in the Forensic Investigations and Intelligence practice. Lewis will have an international remit, further expanding Kroll’s anti-money laundering (AML) advisory services to help governments and financial institutions around the world effectively detect and prevent money laundering.

Throughout his career, Lewis has been instrumental in driving the global fight against money laundering, consistently promoting the need for enhanced collaboration across jurisdictions, with the private sector and civil society, and the application of technology to improve effectiveness and efficiency in combating financial crime. The combination of Kroll’s global investigation, intelligence, technology-driven analytics and risk advisory services with Lewis’ experience and expertise will provide governments and financial institutions with the practical applications and insight needed to successfully tackle money laundering and terrorist financing.

Lewis commented, “Kroll has a long history of working at the sharp end with governments and financial institutions around the world, providing practical advice and support to strengthen their ability to detect and prevent money laundering and terrorist financing risk. Kroll’s work with regulators and regulated institutions, financial intelligence units (FIUs) and law enforcement agencies, particularly in emerging and frontier markets, advising on both the prevention and detection of money laundering, as well as investigation of its predicate offences and associated asset recovery was a key attraction to me as I considered my next role outside of the FATF. I look forward to working with my new colleagues around the world, leveraging our in-house capabilities and experience to take effective action against money laundering and provide practical advice to countries that require independent support to fight financial crime.”

Earlier in his career, Lewis worked for the UK government as a senior policy advisor at HM Treasury, where he was head of Anti-Money Laundering Policy and the Illicit Finance Unit. He has also served as a senior member of the Serious Organised Crime Agency (now the UK National Crime Agency), where he established and led a department that built relationships across the private sector in support of non-traditional interventions targeting serious organised criminal activity.

Tom Everett-Heath, Global Head of Kroll’s Forensic Investigations and Intelligence practice, added: “David has been instrumental in driving the global fight against money laundering and has consistently promoted an intelligence-led approach, leveraging technology to enable multi-jurisdictional stakeholders to effectively detect and investigate financial crime. His stance perfectly complements Kroll’s professional expertise and experience in advising clients in this field. David’s insight and leadership will further strengthen our advisory capabilities, enabling us to provide clients with a leading edge in the global fight against money laundering and the financing of terrorism.”