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Empowering Women: CXO Roundtable by EdgeCX and Meta Gathers NBFC-MFI Leaders for Financial Inclusion

Nov 1, 2024 by Sujata 0 Comments #Gathers, #Meta

National, 1 November 2024, Friday: EdgeCX, a tech startup providing WhatsApp-focused technology solutions for the MFI sector, successfully hosted an exclusive ‘CXO Roundtable’ at DLF Atria, Meta’s Gurugram office today.

Co-powered by Karix and PayU, the event brought together CXOs from Non-Banking Financial Companies (NBFCs) and Micro-Finance Institutions (MFIs) to discuss innovative ways aimed at empowering women from India’s Tier 2 to Tier 6 Bharat through chat-based solutions, that are driven to make micro – financing accessible.

Attended by CXOs of some of the biggest names in the industry like NABFINS, Satin Credit Care, Dvara KGFS, Kamal Fincap and more, it was a powerhouse session of impactful conversations and discussions.

On the opening note Himanshu Sukhwani, Founder & CPO, EdgeCX set the momentum of discussion by saying, “As technologists we are inspired by the vision of Honourable Prime Minister Modi, for Digital India. In this new aspirational India, we want everyone to be included in the nation’s growth story. Technology and aspirations go hand in hand, and we are here to enable both. By creating financial inclusion for women from underserved geographies, we want to be the driver of their engagement and conversation, that will help them drive business. Passing the baton of empowerment in their hands, we want to further the autonomy to dream, grow and succeed till the horizon.”

With WhatsApp’s user-friendly chat platform, EdgeCX has automated over 1.6 crore conversations across the length and breadth of emerging Bharat for MFIs, which is helping financial institutions enable the women from smaller towns and far-fetched geographies of the country. Providing them with access to essential financial assistance, the initiative is integrating the growth of these women with the mainstream economy of the country, which is further amping up their confidence, independence and security.

Presentations and case studies at the event showcased the tangible impact of WhatsApp can have on microfinance institutions. These examples demonstrated how MFIs work with EdgeCX to reach their clients, streamline payments, and provide critical support to women in regions that often have limited access to financial services.

Sharing his appreciation for the event, Anirudha Mirikar, Director at Sampada Entrepreneurship & Livelihoods Foundation said, “Bringing together the MFI industry to introduce them to such innovative offerings is a great step and one that was definitely needed. Over 250 MFIs can greatly benefit from such chat-focused solutions.”

Expressing his views on, EdgeCX and Meta’s collaborative efforts the Chief Guest of the event, Honourable Dr. Rabindra Narayan Behera, Member of Parliament, Odisha added, “Ease of access in the language of choice has made WhatsApp’s connect with ‘Bharat’ indelible. It has and will continue to play the biggest role in not only being the medium of communication but also the medium of financial inclusion of women from India’s underserved areas.”

The event also featured engaging discussions between collaborating institutions on the broader implications of technology-driven financial services. Participants highlighted how WhatsApp-based chat solutions are being adopted by NBFC-MFIs to not only manage transactions but also enhance customer engagement across Bharat.

Responding to the open house, on questions pertaining to data privacy, security and fraudulent activities, Aditi Mathur, Head Payments on WhatsApp India, reaffirmed the audience about many checks and points that have been brought in, including initiatives like the Meta Blue tick, that provides authenticity and peace of mind to a user.

The ‘CXO Roundtable’ concluded with a networking session, where attendees exchanged ideas on future collaborations aimed at expanding financial services to underserved communities. This successful event highlights the critical role of technology in advancing financial inclusion and the continued commitment of EdgeCX, Meta, and their partners to bridge this financial gap for women in Tier 2 to Tier 6 cities across the country.

news

Social Beat Wins Digital Mandate for Juicy Chemistry

Apr 29, 2024 by Sujata 0 Comments #digital marketing agency, #ECOCERT-Certified organic personal care brand, #Google, #Juicy Chemistry, #Megha Asher, #Meta, #Pritesh, #Social Beat, #Vikas Chawla

Chennai, 29 April 2024: Juicy Chemistry, an ECOCERT-Certified organic personal care brand has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. Social Beat will drive brand awareness and consideration across Juicy Chemistry’s product portfolio with creative, innovative, and relatable content. The digital creative mandate was won after a multi-agency pitch process by Juicy Chemistry.

Pritesh & Megha

Social Beat will design targeted brand campaigns to boost brand recognition and scale up Juicy Chemistry’s revenue by utilizing various digital media channels including Meta, Google, and targeted campaigns with affiliates and Influencers.

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “We are very happy to be associated with Juicy Chemistry. They have an attractive portfolio of products available for the diverse needs of modern consumers. We look forward to providing result-driven strategies that can help them expand their market penetration and achieve desired results. With the brand’s focus on their digital native target audience, we are positive that we will be able to help them tap the right consumers through the right channels and efficiently amplify their overall reach and business growth in the long run. We look forward to working on innovative ideas for the brand and having a fruitful association with Juicy Chemistry.”

Pritesh and Megha Asher, Co-founders, Juicy Chemistry said, “Our partnership with Social Beat is highly collaborative as our target audience is digital savvy and Social Beat has vast expertise in understanding and efficiently managing the digital movement of consumers. I feel their experience of the digital landscape, understanding of consumers’ digital behaviour, and insight-driven approach to creative communication, will help us augment our visibility, strengthen our reach and boost our marketing efforts to achieve optimal results. We are excited to partner with Social Beat and look forward to taking our brand to the next level with their help.”

business

Pure Storage Partners with Meta on AI Research SuperCluster (RSC)

Jan 26, 2022 by Gouri 0 Comments #AI Research SuperCluster (RSC), #CTO, #FlashArray//C, #FlashBlade, #Meta, #Pure Storage, #Rob Lee

Mumbai, January 25, 2022: Pure Storage® (NYSE: PSTG), the IT pioneer that delivers storage-as-a-service, today announced its role in Meta’s new AI Research SuperCluster (RSC), which Meta believes will be the fastest AI supercomputer in the world.

Announced today, RSC is helping Meta’s AI researchers build new and better AI models that can learn from trillions of examples, work across hundreds of different languages, seamlessly analyze text, images, and video together, develop new augmented reality tools, and much more. RSC will pave the way toward building technologies for Meta’s next major computing platform, the metaverse, where AI-driven applications and products will play an important role.

Meta chose Pure as it needed a storage partner that can deliver robust and scalable storage capabilities to power RSC. With FlashArrayTM and FlashBlade®, RSC will have the unparalleled performance to rapidly analyze both structured and unstructured data, underpinned by Pure’s foundation of simplicity, reliability, and sustainability.

Pure is a long-time technology provider for Meta, helping to design the first generation of Meta’s AI research infrastructure in 2017. Since then, Meta has continued to partner with Pure, and RSC is the latest example of how Pure is helping Meta achieve its AI research goals.

“The technologies powering the metaverse will require massively powerful computing solutions capable of instantly analyzing ever-increasing amounts of data. Meta’s RSC is a breakthrough in supercomputing that will lead to new technologies and customer experiences enabled by AI. We are thrilled to be a part of this project and look forward to seeing the progress Meta’s AI researchers will make.” – Rob Lee, CTO, Pure Storage

Pure’s portfolio enables large-scale AI workloads with high-performance, architecturally optimized solutions within the smallest and most environmentally friendly footprint, letting customers process massive amounts of data from structured and unstructured sources with speed, reliability, and efficiency. Solutions leveraged by Meta’s RSC include:

  • FlashArray//C is a high-capacity, enterprise-ready platform that delivers hyper-consolidation, proven six-nines of availability, and consistent single-millisecond latency for the most demanding environments. Its unique QLC-based architecture allows the array to fulfil the strict performance, power, density, and space requirements of the RSC environment.
  • FlashBlade is the industry’s most advanced all-flash storage solution for consolidating fast file and object data. It brings a massively parallel platform capable of delivering ultra-fast performance to billions of objects and files.