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On World Creativity Day, BOMBAY SAPPHIRE Launches “Saw this, Made this”, reimagines iconic landmarks to BOMBAY SAPPHIRE craft cocktails

Jun 10, 2024 by Sujata 0 Comments #Agra, #Arabian Sea, #bars, #bartenders, #Bengaluru's Cubbon Park, #BOMBAY SAPPHIRE, #Bombay Sapphire cocktail, #canvas, #cocktail, #Goa's Parra Road, #Made this, #Mahesh Kanchan, #Marine Drive, #Marketing Director at Bacardi India, #Martini-style drink, #Queen’s necklace in Mumbai, #queen’s necklace of Mumbai, #Saw this, #Saw this Made This, #Taj Mahal, #World Creativity Day

Delhi, India –2024 – BOMBAY SAPPHIRE brings its global campaign “Saw This, Made This”, by introducing city-inspired crafted cocktail experiences to imbibers in India on World Creativity Day.

Bengaluru_A Sunday Kind Of Love

BOMBAY SAPPHIRE’S Stir Creativity aims to revive and enable creative self-expression amongst the audience as the world around us is overflowing with inspiration. With a strong belief in the creative potential that exists within everyone, waiting to be sparked by the most unexpected things, BOMBAY SAPPHIRE’s “Saw this Made This” campaign aims for us to get inspired by the landmarks, natural art or beauty around us and riff on it to create an extraordinary new art. It also aims at bartenders to get inspired from the cities we live in and craft a BOMBAY SAPPHIRE special cocktail.

This exciting initiative will see the activation in top bars, transforming India’s iconic landmarks into a living cocktail canvas across the country, each drawing inspiration from the vibrant energy and distinct characters, promising a crafted libation that reflects its essence.

North_7th Wonder Gimlet

The endeavor offers gin enthusiasts a combination of India’s rich tapestry and art of mixology. Each cocktail in this city-inspired menu is a tribute to the vibrant locales that define the essence of India. For instance, the beauty of the intricate details of Taj Mahal’s majestic minarets in Agra, the vibrant queen’s necklace of Mumbai, the delicate pink trumped trees of Bengaluru’s Cubbon Park and the laid-back charm of the tall palm trees in Goa’s Parra Road. Infusing the essence of each of these beloved destinations into each sip, the cocktails transport drinkers on a captivating journey through the heart and soul of India’s vibrant landscapes.

“What I’ve found surprising is that so many things that could be quite ordinary until someone shows what it could be turned into. For us at BOMBAY SAPPHIRE, we’ve seen how bartenders have crafted their cocktails because they saw something in these cities that they’ve fallen in love with. The campaign is something that a lot of bartenders have taken to heart. We’ve heard so many stories from bartenders about how they’ve had a new love for their craft, and discover this renewed, creative energy and inspiration,” says Mahesh Kanchan, Marketing Director at Bacardi India.

_Goa_Goa Gram

This isn’t just a city-inspired menu, it is about unlocking our inner artist. More than a mixologist; we are a curator of creativity, a partner in self-expression.

Let BOMBAY SAPPHIRE be the catalyst of the imaginative journey and together, let’s stir the spirit of creativity with “Saw This Made This”.

Mumbai_A Dreamy Coastline

Mumbai

Inspiration [SAW THIS]: Queen’s Necklace

Cocktail [MADE THIS]: A Dreamy Coastline

Name of mixologist: Pearl Fernandes, Portfolio Trade Ambassador, West, Bacardi India

Ingredients

Bombay Sapphire Gin – 50 ml

Martini Bianco Vermouth – 15 ml

Ice Cream Soda Reduction – 10 ml

Rose water – 2 drops

Salt mist – spritz over the drink

Garnish – Chocolate dusted with shimmering gold

Cocktail story:

Inspired by Queen’s necklace in Mumbai, this Bombay Sapphire cocktail, crafted to blend nostalgia with flavour, is a Martini-style drink infused with the delicate essence of rose water, evoking memories of fragrant faloodas enjoyed during humid Mumbai evenings. The salt mist over the drink symbolizes the embrace of the Arabian Sea along Marine Drive. Adorned with a large ice cube and a delicate pearl, the cocktail mirrors the luminescence of the coastline. Finally, a chocolate garnish dusted with shimmering gold pays homage to the golden hues that grace Mumbai’s captivating skyline.

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Taj Mahal, New Delhi strengthens its commitment to sustainable hospitality practices with Innergise Green Meetings

Jun 5, 2024 by Gayathri Pariti 0 Comments #Chef Arun Sundararaj, #EV, #Innergise Green Meetings, #IOT Automation technology, #IOT Ecotech, #Mr. Satyajeet Krishnan, #New Delhi, #New Delhi introduces Innergise Green Meetings, #Taj Mahal, #World Environment Day

New Delhi, 5th June, 2024: Ahead of World Environment Day, Taj Mahal, New Delhi introduces Innergise Green Meetings, a pioneering initiative aimed at establishing new benchmarks for sustainable business conferences and events. Designed to inspire creativity and foster collaboration, the initiative features mindfully curated menus, responsibly sourced consumables, sustainable meeting services, and energising participative activities, all while ensuring a positive impact on both the planet and the participants.

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The announcement perfectly aligns with the upcoming World Environment Day, themed ‘Land Restoration, Desertification, and Drought Resilience,’ emphasising the hotel’s dedication to environmental consciousness.

Innergise Green Meetings offers a refreshing and innovative approach to corporate gatherings. From using locally sourced, seasonal ingredients with low sugar and fat content, to implementing energy-efficient practices such as EV transport, LED lighting, and smart thermostats, and utilising recycled paper, the initiative ensures every aspect of the meeting is environmentally conscious.

Additionally, it offers enriching activities like Yoga, sound healing, and meditation sessions under expert guidance, enhancing the overall experience. This initiative is part of the Indian Hotels Company Limited (IHCL)’s commitment to Ahvaan 2025 under the Paathya framework, reinforcing its leadership in eco-friendly hospitality.

Mr. Satyajeet Krishnan, Area Director – Operations and General Manager at Taj Mahal, New Delhi, said, “At Taj Mahal, New Delhi, sustainability has always been a priority, and the introduction of Innergise Green Meetings marks another milestone in our journey towards sustainability. We are excited to offer a unique, eco-friendly meeting experience that harmonises with our commitment to exceptional hospitality while creating a lasting positive impact on our environment.”

Chef Arun Sundararaj, Director of Culinary Operations – Taj Mahal, New Delhi, said, ” At Taj Mahal, New Delhi, we believe in crafting experiences that transcend the ordinary, and our latest initiative, Innergise Green Meetings, embodies this ethos. Led by culinary excellence and a commitment to environmental responsibility, Innergise Green Meetings are set to revolutionise corporate gatherings. Our menus for Innergise Green Meetings are crafted with great care, using locally sourced, seasonal ingredients that are both nutritious and delicious.”

Over the years, Taj Mahal, New Delhi has implemented several measures to minimise its ecological footprint including the introduction of a bottling plant, and the utilisation of IOT Automation technology through IOT Ecotech which helps in optimising efficiency.

Moreover, the hotel’s dedication to environmental stewardship is evident in its innovative solutions like chemical-free cooling tower treatment, which reduces water consumption by up to 15% and eliminates the use of harmful chemicals. Furthermore, the adoption of heat pumps for hot water generation has led to a considerable decrease in PNG consumption, contributing to reduced CO2 emissions. The installation of EV chargers further promotes sustainability by encouraging the use of electric vehicles.