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Tag: entertainment

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Asiaville Announces Next-Gen Immersive Technology For Entertainment and Gaming Content

Jul 8, 2024 by Mansi 0 Comments #Asiaville, #entertainment, #Gaming Content, #Menon

Mumbai, July 08, 2024: Asiaville, the IP-driven vernacular language media-tech company, has announced the introduction of AIGE, a hyper-interactive content technology that seamlessly merges cinematic video content with interactive entertainment and gaming elements. The technology gives viewers the chance of controlling storylines and narratives, thereby drastically increasing viewer engagement.

ASIAVILLE

The new content plus technology format – AyeVee Interactive Gamified Experience (AIGE) – is the future of entertainment and gaming content, says Tuhin Menon, Co-founder and CEO of Asiaville Interactive Pvt Ltd.

At a time when the mammoth content market is increasingly becoming flat – and its viewers inattentive – we believe the AIGE technology will prove to be the jump the Indian media industry needs. This patent-pending format is a unique mix of cinematic entertainment, interactivity, and gaming, all blended into a seamless experience that puts the user at the heart of the storytelling experience,” said Menon.

 The company rolled out two pilot shows, “Who Killed Kavitha?” and “Let Me Out!” on the AIGE format.

“Releases of Malayalam shows ‘Let Me Out!’ and Tamil show ‘Who Killed Kavitha?’ just last month have already garnered fantastic engagement numbers. With close to a million downloads of the AyeVee app, user completion rate for the AIGE shows has been over 50 percent, with users interacting an average of 50 times with each show.”

“More importantly, the average time spent by each user per day has consistently exceeded 45 minutes, benchmarking exceedingly well even with the best of the OTT platforms. Notably, an unprecedented 30 percent of users completed both the game shows in one session entirely at one go,” adds Menon.

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The two pilot shows garnered ratings of over 4.6/5, with 7 lakh minutes of cumulative time spent on the two shows. The ratings and the engagements are indicative of the change content creators and consumers actively seek.

“The two shows demonstrated that the technology has meaningful scope for brands and advertisers. AIGE content will make in-film brands interactive as well, giving users the freedom the check out products well inside the storyline. AIGE opens up a whole new medium of engagement for brands, as users engage with them in customised and immersive brand environments,” adds Menon.

The cumulative entertainment and gaming market in India – with a TAM of roughly USD 3 billion – represents a large monetisation opportunity for AIGE, which is poised at the intersection of these two cohorts.

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Summer Travel with Kids: Tips for Happy Journeys

May 23, 2024 by Gayathri Pariti 0 Comments #Ankura Hospital, #Bug Protection, #Dr Namitha Deshmukh, #entertainment, #Pack Healthy Snacks, #Summer Travel with Kids, #Sun Protection, #V

By Dr Namitha Deshmukh, Consultant Paediatrician, Ankura Hospital for Women and Children

Dr.namita deshmukh consultant paediatrician Ankura Hospital for Women and Children

While summer brings with it the promise of sunshine, warmth, and outdoor adventures, it also presents its own set of challenges, especially when it comes to travelling with kids. The scorching heat can be relentless, posing risks of dehydration, sunburns, and heat-related illnesses if precautions aren’t taken. Moreover, crowded attractions, long queues, and heightened travel demands can test the patience of even the most seasoned travellers, let alone children who may find it harder to cope with the heat and disruptions to their routines.

However, with careful planning, foresight, and the right strategies in place, summer travel with kids can still be a rewarding and memorable experience for the whole family. It’s all about being prepared, staying vigilant, and ensuring the safety and comfort of your little ones amidst the summer’s sweltering embrace. Ankura Hospital likely offers some valuable tips for parents travelling with kids during the summer. Here are some general tips that may be helpful:

Stay Hydrated: Ensure your children drink plenty of water, especially during hot weather. Dehydration can happen quickly, so carry water bottles and encourage regular hydration breaks.

Sun Protection: Shield your kids from the sun’s harmful rays by applying sunscreen with a high SPF, dressing them in lightweight, protective clothing, and providing wide-brimmed hats and sunglasses.

Plan Rest Stops: Long journeys can be exhausting for children. Plan regular breaks to let them stretch their legs, use the restroom, and have a snack.

Pack Healthy Snacks: Avoid relying on fast food during travel. Pack nutritious snacks like fruits, nuts, and granola bars to keep hunger at bay and energy levels up.

Entertainment: Bring along books, toys, games, or devices loaded with kid-friendly apps or movies to keep them entertained during the trip.

Safety First: Ensure car seats and seat belts are properly installed and used at all times. If flying, review safety procedures with your kids and keep important documents handy.

Prepare for Motion Sickness: If your child is prone to motion sickness, pack medications or remedies recommended by your paediatrician. Avoid heavy meals before travel.

Research Medical Facilities: Before travelling, identify hospitals or medical facilities along your route or at your destination in case of emergencies.

Maintain Routine: While travel disrupts routines, try to maintain some consistency, especially with sleep schedules, to help children adjust more easily.

Bug Protection: If travelling to areas with mosquitoes or other insects, use insect repellent and clothing that covers exposed skin to prevent insect bites and potential illnesses.

Be Flexible: Traveling with kids can be unpredictable. Stay flexible and patient, and be prepared to adapt plans as needed to ensure everyone’s comfort and safety.

Entertainment

Get ready for your daily dose of entertainment as Zee launches Zee Anmol Cinema 2

Apr 23, 2024 by Sujata 0 Comments #entertainment, #Mr. Ruchir Tiwari, #Naye Bharat Ka Naya Saathi, #Zee Anmol Cinema 2

Entertainment, entertainment, entertainment – it is right that this is all one needs to unwind and escape from the pressure of daily life. With a tremendous increase in demand for differentiated content on DD Free Dish comes a new Hindi movie channel Zee Anmol Cinema 2. This latest addition to Zee’s extensive lineup, the channel will be available on DD Free dish channel No. 73 from April 26th.

ZEE ANMOL

Zee Anmol Cinema 2 is designed to captivate the youth demographic aged 15-30. Recognizing the evolving tastes and preferences of young viewers, the channel offers a dynamic mix of South dubbed and Hindi content, promising to keep audiences engaged with a blend of entertainment from both industries.

Playing on the fact that there is no other Hindi movie channel catering to the needs of young rural viewers, Zee Anmol Cinema 2 aims to fill this gap by establishing a personal connect with audiences and owning the distinct space of “Naye Bharat Ka Naya Saathi”.

Zee Hindi Movies Cluster – Business Head – Mr. Ruchir Tiwari, said, “Zee Anmol Cinema 2 is a testament to our unwavering commitment to delivering entertainment experiences, catering specifically to the diverse preferences of millions of our Indian audiences. This channel is built keeping the youth consumers’ lens & sensibilities in mind. Through everything we do, the goal is to ensure the audiences never miss out on their daily dose of entertainment.”

With an extensive collection of over 300 titles, the channel aims to enhance the television viewing experience for millions of DD Free dish subscribers nationwide.

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Unwind this winter in Pune with Bhimthadi Jatra

Dec 21, 2023 by Sujata 0 Comments #Agricultural College Ground, #Bhimthadi Jatra, #culture, #entertainment, #food preparation, #handicrafts, #Love for the Loom, #Mumbaikars, #Pune, #Punekars, #Shivaji Nagar, #skills, #Sunanda Tai Pawar, #textiles, #The Kishkinda Trust, #tradition, #Viva La Vida India

National, December 21st, 2023: Bhimthadi Jatra, founded by Sunanda Tai Pawar, celebrates its 17th year, with a captivating rural extravaganza that offers a unique and vibrant experience for visitors from all walks of life. Held annually in Pune, this extraordinary carnival seamlessly blends culture, tradition, skills, and entertainment, making it a must-visit.

With over 400,000 visitors every year, the Jatra welcomes Punekars, Mumbaikars, and art enthusiasts from neighboring cities. There is a beautiful music anthem attached to Bhimthadi this year with an aim to attract the younger generation to embrace the cultural diversity, bridging the gap between the rural and urban culture at Bhimthadi Jatra.

The 17th year is a platform empowering women to showcase their skills in handicrafts, textiles, and food preparation, contributing to their communities.

In a world where the allure of preserving and revelling in cultural heritage is irresistible, Bhimthadi Jatra emerges as a distinctive and authentic experience that beckons exploration. This annual spectacle, nestled in the heart of Maharashtra, not only showcases the region’s agricultural splendour but also unfolds as a vibrant stage for local artisans, craftsmen, and farmers to showcase their talents and products.

Bhimthadi Jatra has attracted eager visitors who are interested in buying products from rural and tribal women around India. The handicrafts at Bhimthadi are made of materials like khun, neem wood, and bamboo. Specially abled children from NGOs make coasters, warli paintings, and pen holders which are sold at the Jatra. She can give valuable input on the things showcased at the event. The home decor items are upcycled and brought to the event. Furniture, kitchenware, and other items made from neem wood and bamboo are also available.

Since its inception, Bhimthadi Jatra has attracted eager visitors who anticipate the delectable food served annually at the fair. The event also boasts repeat customers who return each year to patronize specific food stalls. Millets have been a staple in our diet for generations and have seen a resurgence in popularity recently. Attendees at Bhimthadi Jatra will have the opportunity to sample local Maharashtrian cuisine at various food stalls. Bhimthadi Jatra also provides support to entrepreneurs seeking certification for their food products and assists with proper branding and packaging strategies for their goods.

Bhimthadi Jatra (1)

Continuing its ongoing approach towards embracing conscious choices and clothing, sustainable fashion wear brands like The Kishkinda Trust, Viva La Vida India and Love for the Loom are going to be participating in Bhimthadi Jatra’s 17th year exhibition.

Bhimthadi Jatra itself as an event follows sustainable practices, encouraging and educating the people who are participating and those attending.

– There is a farmers market where you can purchase organically produced products from direct contact.

– There is a policy for non-plastic, non thermocol plates being used, etc.

– The flexes used at the event for advertising purposes are all sent for recycling, ensuring zero wastage at the event.

– Plastic water bottles are not allowed at the event.

– Zero food wastage is ensured as well.

Date: December 21st – December 25th, 2023

Time: 11:00 am – 9:00 pm

Venue: Agricultural College Ground, Shivaji Nagar, Pune

Welcome to CinemAApuram
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aha introduces viewers to CinemAApuram, a world of unending entertainment, with latest releases every Friday

Dec 28, 2021 by Gouri 0 Comments #aha, #Allu Aravind, #Allu Arjun, #CinemAApuram, #entertainment, #Nandini Reddy, #Prasanth Varma

100% Telugu OTT platform aha, a household name for Telugu entertainment, welcomes audiences to CinemAApuram, an exciting world for cinema buffs, where films and stars are worshipped like no other and nothing is more important than a Friday release. CinemAApuram promises to take viewers on a roller-coaster ride with new releases every Friday, featuring the most-loved stars in Telugu cinema. And who better than Icon Star Allu Arjun, the brand ambassador of aha, to be the face of the initiative?

aha’s CinemAApuram kickstarted with an entertaining promo, launched in the presence of its founder Allu Aravind, filmmakers Nandini Reddy and Prasanth Varma. In the virtual launch before the promo release, the trio shared how their successful journeys in the industry had first begun as film buffs. They went back in time to reminisce various memories where nothing could come between them and their love for cinema.

“My craziest memory as a film buff would have to be the one where I spotted an English film poster as an early teenager. It was an adult film and I tried to watch it in the theatre, applying grease on my face and trying to pass it off as my moustache. I was eventually caught by the theatre person. I am yet to watch that film even today. I remember a time when international film releases were halted in India, owing to a few issues and I just didn’t know how to spend my Fridays. I and my son, Allu Arjun, know nothing better than films. CinemAApuram is a world that’ll take viewers on aha another step closer to their favourite stars and films. I congratulate Prasanth Varma for a fantastic promo,” Allu Aravind, aha’s Founder said.

“Being a Superman fan, I tried to pull off his famous mid-air stunt using my hands, jumping in excitement and had a bad fall, nearly breaking my bones. What’s worse was the whacking I got from my mother later. CinemAApuram is a world that’ll be so apt for me, where I can shout, whistle, celebrate cinema sans any inhibition. I am so fascinated by what the campaign’s promo has to offer. I wish I could go forward in time and watch the second part of it. CinemAApuram is exactly what the doctor ordered for film buffs like me and audiences,” filmmaker Nandini Reddy added.

“A lot of detailing went into the promo of CinemAApuram and we had to erect a huge set to flesh out all possible details in a world where films, actors of all generations are worshipped, celebrated. Right from the streets to tattoos to how the people talk and walk, nothing can separate films from their lives. The first promo is only the tip of the iceberg and I’m sure audiences will have a similar response to the next promo, to be launched shortly. CinemAApuram is a place for those who forget the world while they’re lost in films. I was one among them and now, I am making films. It’s good to see that life has come full circle with CinemAApuram for me,” director Prasanth Varma shared.

aha is also home to some of the biggest Telugu releases in 2021, including Love Story, Unstoppable with NBK, 3 Roses, One, Manchi Rojuloachaie, Laabham, Romantic, Most Eligible Bachelor, Anubhavinchu Raja, Sarkaar, Chef Mantra, The Baker and The Beauty, Krack, Alludu Garu, 11th Hour, Naandhi, Super Deluxe, Tharagathi Gadhi Daati, Maha Ganesha, Parinayam, and Ichata Vahanamulu Nilupa Radu.